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TruNarrative celebrates the 3 year anniversary of its financial crime and decisioning platform with a new look

Published

5 years ago

August 3, 2021

Reading Time: 2 minutes

Leeds based RegTech firm, TruNarrative are celebrating the third anniversary of its platform which has transformed the way businesses; onboard their customers, ensure compliance with regulation and prevent financial crime.

Marking the occasion, TruNarrative unveils a new look, to ensure its brand reflects their innovative, forward-thinking technology and prepares the company for future growth.

TruNarrative was founded in 2017 through a partnership between Yorkshire Fintech Entrepreneur, John Lord and Larry Smith, a high-net-worth serial technology entrepreneur from California.

The founding team included, John, Ryan Morrison, Mike Harriss and Dave Eastaugh – industry experts with over 100 years of combined experience in the data and technology space, had all previously worked together at GB group plc, where John was the group managing director.

Their mission was to create a unifying platform for workflow, orchestration & decisioning for the prevention of financial crime, available to businesses of all sizes through Software-as-a-Service (SaaS) and Data-as-a-Service (DaaS) technology.

TruNarrative now boasts sales exceeding eight figures and has many high-profile customers including some of the world’s largest challenger banks, gambling organisations and leading payment services businesses.

TruNarrative’s customers benefit from the latest AI-driven Onboarding, Risk Rating and Transaction Monitoring technology for Fraud Prevention, and Anti-Money Laundering (AML).

Delivered through their cloud-based SaaS, TruNarrative’s Risk & Financial Crime platform has close partnerships with over 100 pre-integrated third-party data sources covering 150+ countries.

In February of this year, TruNarrative also launched a simplified version of their technology, serving high street professional services, and have customers across accountants, lawyers, estate agents and procurement managers.

The Technology firm currently employees over 60+ people in their Leeds office, and is set to expand significantly within the next twelve months.

Unveiled in July, the rebrand sees TruNarrative make significant aesthetic changes across their product logo, website and marketing collateral.

“4 years ago my team and I had an idea, that financial crime, customer onboarding and compliance could be orchestrated in a single SaaS solution. That idea has now grown into one of the UK’s leading RegTech firms, employing 60+ in our office above Leeds Kirkgate Market.” John Lord, Chief Executive Officer & Co-founder at TruNarrative

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

6 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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