BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.

The approval and license were granted by the Kentucky Horse Racing and Gaming (KHRG), the independent municipal corporation and political subdivision of the Commonwealth responsible for regulating horse racing, pari-mutuel wagering, sports wagering, breed integrity and development, and charitable gaming in the state.

Kentucky is the ninth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois.

The approval allows BETER to supply operators in Kentucky with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time.

All content is already live for local bettors via bet365, BETER’s long-standing operator partner, reinforcing the demand for fast-paced betting content from operators in the space.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.

“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.

“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”

KingMidas Games, a leading iGaming provider, announced that 24 of its game titles have successfully obtained certification for Peru, marking a significant milestone in the brand’s global expansion strategy and its ongoing commitment to technical excellence.

The certification, formally titled “Certificate of Compliance for gaming programs, game modalities and/or components related to remote gaming and/or sports betting”, has been issued following systematic testing conducted by Global Lab. As part of this process, KingMidas Games has also secured Random Number Generator (RNG) and security certifications, ensuring that its games comply with regulatory technical standards.

Further reinforcing the credibility of this achievement, the Ministry of Foreign Trade and Tourism of Peru (MINCETUR) has officially registered and approved the certified games for operation in the country, solidifying Peru as a key market in KingMidas Games’ Latin American growth strategy.

As part of its broader compliance roadmap, KingMidas Games is actively working with multiple accredited testing laboratories to secure additional certifications across key jurisdictions. This multi-lab approach enables the brand to accelerate speed to market while maintaining the highest standards of quality, performance, and regulatory compliance across its portfolio.

This milestone represents a pivotal step in KingMidas Games’ mission to expand its global footprint and deliver premium, localised gaming experiences to players worldwide. With Peru emerging as one of the fastest-growing iGaming markets in Latin America, KingMidas Games is well-positioned to support operators seeking differentiated and high-performance content tailored to local audiences.

Sean Auret, Global Head at KingMidas Games, said: “Achieving certification in Peru is a significant milestone for KingMidas Games and a testament to the high standards we uphold across our portfolio. We have undergone extensive testing and compliance processes to ensure our games meet the regulatory benchmarks, and we are proud to bring our next-generation experiences to Peru. Our ambition is to continue expanding across key global markets such as Latin America, delivering innovative and high-quality content that empowers operators and supercharges the player experience across the region.”

With a growing portfolio of cutting-edge titles and a strong focus on compliance, KingMidas Games continues to position itself as a trusted partner for operators looking to unlock new opportunities in Peru.