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The Neon Museum Announces New Executive Director

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The Neon Museum announces that Aaron Berger has been selected as the museum’s executive director.  Selected after a comprehensive and broad-based search spanning the U.S. and beyond, Berger brings to the museum extensive experience in museum leadership, nonprofit fundraising, and community engagement.

Berger, who recently relocated to Las Vegas from Atlanta, Ga., most recently served as the executive director for five years at The Breman Museum in Atlanta, raising annual attendance by 32 percent and garnering accolades such as “Must See Destination” by Trip Advisor and one of the “Best Museums in Atlanta” by USA Today 10Best during his tenure.

Berger began his career as the curator for the Marietta/Cobb Museum of Art and was ultimately named director after staging exhibitions of Winslow Homer, Robert Indiana and founding the annual juried exhibition Metro Montage, which continues today. He then went on to become director for the Albany Museum of Art, making him one of the youngest in the country to lead a nationally accredited museum. While in Albany, Berger developed the celebrated Local Color exhibitions, Full Blown Blues music series, and the heralded ARTiculate educational program for gifted high school students. As a result, the museum experienced a 104 percent growth in membership and was named Institution of the Year for 2005 by the Georgia Association of Museums and Galleries.

Most recently, Berger was managing partner at ABC, a consulting agency focused on strategic planning, funding plans, leadership development, and effective messaging in Atlanta, Georgia.

“Aaron’s experience with nonprofit fundraising and successful track record of leading museums, including raising their profiles through developing exhibits and community partnerships, will be a valuable asset to The Neon Museum,” said Uri Vaknin, chairman of the museum’s board of trustees. “He joins the museum during a critical but exciting time, as it continues to evolve its guest experience and move forward with an expansion into the Reed Whipple Cultural Center that will double the size of the museum’s campus. As we look to mark our ten-year anniversary in 2022, Aaron’s arrival is especially well timed.”

“The Neon Museum is unrivaled not only because it’s home to an amazing repository of iconic neon signs, but because it exemplifies a great convergence of art and history,” said Berger on why he chose to take the position and move to Las Vegas. “There is no other place where you can gain the perspective that The Neon Museum offers on the unique stories behind the signs and how they fit into Vegas history and the broader community.”

Berger has earned both a Bachelor of Arts degree in art history from the College of Charleston in South Carolina as well as a Master of Business Administration from South University in Savannah, Georgia. He is a proud graduate of both Leadership Albany (2003), the Getty Museum Leadership Institute (2004), and Leadership Atlanta (2017). He also served as faculty for the Jekyll Island Management Institute teaching fundraising to rising museum professionals from across the country.

Bruce Spotleson, who had been the museum’s interim executive director during the worldwide search, will remain on the museum’s executive team as deputy director and will continue to oversee the museum’s capital campaign.

Editor’s note: download a high resolution head shot of Aaron Berger here

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PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

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PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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