Canada
The Neon Museum Announces New Executive Director
The Neon Museum announces that Aaron Berger has been selected as the museum’s executive director. Selected after a comprehensive and broad-based search spanning the U.S. and beyond, Berger brings to the museum extensive experience in museum leadership, nonprofit fundraising, and community engagement.
Berger, who recently relocated to Las Vegas from Atlanta, Ga., most recently served as the executive director for five years at The Breman Museum in Atlanta, raising annual attendance by 32 percent and garnering accolades such as “Must See Destination” by Trip Advisor and one of the “Best Museums in Atlanta” by USA Today 10Best during his tenure.
Berger began his career as the curator for the Marietta/Cobb Museum of Art and was ultimately named director after staging exhibitions of Winslow Homer, Robert Indiana and founding the annual juried exhibition Metro Montage, which continues today. He then went on to become director for the Albany Museum of Art, making him one of the youngest in the country to lead a nationally accredited museum. While in Albany, Berger developed the celebrated Local Color exhibitions, Full Blown Blues music series, and the heralded ARTiculate educational program for gifted high school students. As a result, the museum experienced a 104 percent growth in membership and was named Institution of the Year for 2005 by the Georgia Association of Museums and Galleries.
Most recently, Berger was managing partner at ABC, a consulting agency focused on strategic planning, funding plans, leadership development, and effective messaging in Atlanta, Georgia.
“Aaron’s experience with nonprofit fundraising and successful track record of leading museums, including raising their profiles through developing exhibits and community partnerships, will be a valuable asset to The Neon Museum,” said Uri Vaknin, chairman of the museum’s board of trustees. “He joins the museum during a critical but exciting time, as it continues to evolve its guest experience and move forward with an expansion into the Reed Whipple Cultural Center that will double the size of the museum’s campus. As we look to mark our ten-year anniversary in 2022, Aaron’s arrival is especially well timed.”
“The Neon Museum is unrivaled not only because it’s home to an amazing repository of iconic neon signs, but because it exemplifies a great convergence of art and history,” said Berger on why he chose to take the position and move to Las Vegas. “There is no other place where you can gain the perspective that The Neon Museum offers on the unique stories behind the signs and how they fit into Vegas history and the broader community.”
Berger has earned both a Bachelor of Arts degree in art history from the College of Charleston in South Carolina as well as a Master of Business Administration from South University in Savannah, Georgia. He is a proud graduate of both Leadership Albany (2003), the Getty Museum Leadership Institute (2004), and Leadership Atlanta (2017). He also served as faculty for the Jekyll Island Management Institute teaching fundraising to rising museum professionals from across the country.
Bruce Spotleson, who had been the museum’s interim executive director during the worldwide search, will remain on the museum’s executive team as deputy director and will continue to oversee the museum’s capital campaign.
Editor’s note: download a high resolution head shot of Aaron Berger here.
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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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