Canada

Reflex Gaming sets sights on US market

Published

5 years ago

July 21, 2021

Reflex Gaming, the UK-based omni-channel gaming provider, is excited to announce that they have their sights set on the US market and have partnered with ODDSworks. This collaboration will result in the launch of two new online games to be released early next year, in four states, initially.

Reflex Gaming is one of the UK market leaders in the analogue and digital machine markets as well as in the global online arena. Reflex has taken the UK market by storm with a run of legendary games catapulting them to gaming stardom with blockbuster titles such as Lucky Gems.

During November 2020, Reflex Gaming broke into the online slot market by teaming up with Yggdrasil, with the release of ‘Moley Moolah’. This was swiftly followed by the release of a Western-themed game, Desperate Dawgs, led by a trio of canine outlaws. Desperate Dawgs proved to be a major hit. The game was launched exclusively with William Hill, the giant operator reported that the game was amongst their top 3 most successful releases of 2021. Since then, Reflex Gaming has released Sea God through Stakelogic’s Greenlogic program and Krazy Klimber, again in partnership with Yggdrasil.

ODDSworks, established in 2020, in Illinois, provides games to legal and regulated gaming jurisdictions in North America. ODDSworks provides proven hit-game content through BETguard their state-of the-art remote game server. ODDSworks has agreements with most online operators, and intends to grow into the total US market, as it expands with new states.

Commenting on the partnership, Mat Ingram, CPO at Reflex Gaming said, “We are pleased with our success in the European markets, to date.

“We have decided to focus our next phase of growth in the US market because we share cultural similarities with the States, therefore, our games will be easily transferable.

“We recognised that the US market is highly complex, with each state having different rules and legislations. ODDSworks will bring much-valued knowledge and experience to our collaboration.”

Larry DeMar, President at ODDSworks added, “Reflex Gaming has built a solid reputation in the European gaming markets. We know they will supply quality gaming content, which will be a big hit with our players in the States.”

ODDSworks CEO, Shridhar Joshi stated, “We are proud to bring the best of breed RGS platform to the United States online gaming market. Combined with ODDSworks’ content, this feature-rich, long-running platform has the capacity, speed, reliability and uptime to enable ODDSworks to become a major force in online gaming.”

Alberta

Incentive Studios launches five games with bet365 in Alberta

Published

5 hours ago

July 23, 2026

Wladimir P.

incentive-studios-launches-five-games-with-bet365-in-alberta

Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker

Incentive Games enters Alberta with bet365

Published

5 hours ago

July 23, 2026

GamingAmericas.com

incentive-games-enters-alberta-with-bet365

Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

Published

1 day ago

July 22, 2026

Wladimir P.

st8-extends-tonybet-partnership-to-alberta-after-securing-supplier-registration

St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.