Canada

World Series of Poker Online Expands into Pennsylvania

Published

5 years ago

July 16, 2021

The World Series of Poker® (WSOP®) is officially live online in Pennsylvania following a successful field trial and approval from the Pennsylvania Gaming Control Board, opening up the world’s most iconic poker platform, WSOP.com, to players in the Keystone State for the first time.

In celebration, the platform is launching with special sign up promotions, newly announced bracelet events and weekly tournaments for Pennsylvania players, and daily satellites with buy-ins as low as $1 that provide an opportunity to win a seat at the crown jewel of poker tournaments, The Main Event in Las Vegas this fall.

The World Series of Poker makes its grand entrance into Pennsylvania by providing the most value to players on their platform, putting money back into players’ pockets and hosting tournaments with huge prize pools and low buy-ins. WSOP.com sign-ups come with more free play than market competitors, higher deposit matches for first-timers, and exclusive access to official WSOP events and tournaments.

“We are thrilled to be opening up WSOP.com to the state of Pennsylvania,” said Ty Stewart, SVP of the World Series of Poker at Caesars Entertainment. “The real winners in this expansion are the players who join us at WSOP.com. Our team is laser-focused on providing the most value to poker players in the state and are confident in the potential of our online poker product. With our industry best sign up promotions and the special bracelet series catered specifically to players in Pennsylvania, we welcome all players, from the casuals to the professionals and everyone in between.”

Newly Announced Pennsylvania WSOP Online Bracelet Series

Adding onto the previously announced WSOP Online bracelet schedule from Sunday, July 1 – Sunday, Aug. 1, the action heats up with a slate of newly announced daily bracelet events for players in Pennsylvania from Sunday, Aug. 8 – Sunday, Aug. 15, dealing out more chances to win an official WSOP bracelet online.

Getting Started

The wait for online poker is over for Pennsylvanians, and WSOP.com is making it worth the wait with offers and events for poker players of all levels. To get started, players must be physically located in Pennsylvania and register for an online account by visiting WSOP.com/start. Players can deposit funds and begin taking advantage of special promotions on their mobile or desktop devices. Once signed up, players can link to their Caesars Rewards account, where every hand played earns points toward unforgettable dining, entertainment, and hospitality experiences across the Caesars Entertainment enterprise including Harrah’s Philadelphia Casino and Racetrack, where players can visit the property to withdraw and deposit funds at the cage.

Free Play and Freeroll Promotions

Pennsylvania players are invited to capture the benefits of the Welcome Offer, the most valuable poker deposit promotion on the table. Available now, players who deposit a minimum of $10 into their account will be rewarded with $50 in free play, a 100% match on all deposits up to $1,000, and 7 freeroll tickets into the Welcome Week Freerolls. First time depositors who make a deposit by Sunday, Aug. 15 will also receive a ticket to participate in an exclusive $50,000 Depositors Freeroll on Sunday, Aug. 22. The Freeroll will award three seats to the WSOP Main Event – two seats to the top tournament finishers, and one seat from a randomly selected drawing of all players that entered.

The Ultimate Poker Experience

To prioritize Pennsylvania players in the launch of WSOP.com in the state, a variety of special events and tournaments are being offered daily throughout the summer.

BLAST Poker – Starting Monday, July 12, BLAST poker debuts in Pennsylvania where players have a chance to win their share of up to $300,000 in a matter of minutes. Players can win up to 10,000x their buy-in amount in this a lightning fast three-handed game that starts when three players enter in this Sit and Go format.
WSOP Satellites – Only on WSOP.com can players win a full package to play in live WSOP events including the 2021 Main Event in Las Vegas, for as little as $1 and special Main Event Freerolls. Visit the promotions page for more information on MEGA satellite structures and schedules.
Sunday $75,000 Guarantee – Beginning Sunday, July 18, this flagship tournament will award a guaranteed payout of $75,000 with a $215 buy-in beginning at 4 p.m. every Sunday.

In 2020, WSOP Online smashed several records for an online poker festival, both domestically and internationally. The domestic series generated prize pools totaling $26,871,265 across 31 bracelet events, with an average of more than $865,000 per tournament, making it by far the largest series held in regulated U.S. markets.

WSOP.com proudly welcomes poker players in Pennsylvania in 2021, joining Nevada and New Jersey as states where WSOP.com online poker operates. In Pennsylvania, competition will be exclusive to other players within the state. Out-of-state players are welcome to travel to regulated states to participate but are encouraged to test their account and geolocation services in advance of any event to avoid problems with registration.

WSOP reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.

affiliate marketing

SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

Published

2 hours ago

July 6, 2026

Wladimir P.

seobrothers’-aleksandra-drigo-flags-higher-barriers-for-affiliates-in-regulated-alberta

SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

Published

5 hours ago

July 6, 2026

GamingAmericas.com

sigma-exclusive:-aleksandra-drigo-on-traffic-shifts,-transparency,-and-the-future-of-seo-affiliates

In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.

She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.

Regulation will reshape Alberta’s affiliate landscape

As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.

“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.

Bigger brands gain the advantage

According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.

“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

Compliance is now a deciding factor

Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.

“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Communication matters more than financial disputes

Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.

“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

The future belongs to trusted brands and localisation

Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.

“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

4 days ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.