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BETER’s personal record: 7,500 matches of Setka Cup for sportsbooks per month

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Sports & esports betting provider BETER achieved an incredible result — the company has provided betting operators with 7,500 Setka Cup’s sports matches in one month. From January to May 2021, the ratio of matches has grown by 25%. 

Setka Cup holds table tennis, tennis, and beach volleyball tournaments, and the first discipline is the most sought-after among betting operators. BETER provides operators with live streaming, live data and odds for 6,500 table tennis matches per month.

 

During its first year, Setka Cup increased the number of events x5 

Setka Cup is an international sports tournaments. The platform was established in 2018 and initially focused only on table tennis tournaments. Setka Cup clearly outlined the concept of tournaments to meet the betting market demands from the very beginning. All matches of the platform are dynamic, engaging, have efficient schedules, and last up to 30 minutes on average. 

During its first year, the Setka Cup has accomplished enormous work to expand the number of games. As a result, tournaments have become popular with athletes and fans. For example, in 2019, the number of table tennis matches increased fivefold, from 400 to 2,500. At that time, 450 athletes participated in the tournaments. Organizers have provided comfortable conditions for the training, rest and recovery of the players to avoid sports injuries and professional burn-out. Athletes don’t play more than three days in a row and can’t participate in more than one Setka Cup tournament per day. 

In 2020, Setka Cup’s fast table tennis tournaments were already well-known among the local sports community and sportsbooks. Before the pandemic, the Setka Cup was already a well-established quality product. During Covid-19, Setka Cup has only strengthened its position in the market of fast sports content by providing 24/7/365 matches.

“I would say that the pandemic rather highlighted the benefits and relevance of our product in the industry. The demand was there even before. With many partners with whom we began to cooperate in 2020, negotiations had started long before the pandemic,” said Alex Barkar, CEO of BETER.

In 2020 Setka Cup opened a new table tennis arena and increased the number of matches to 5,500 per month. The Setka Cup shows its strong commitment to strict requirements for each table tennis match. The infrastructure of each location complies with the up-to-date international standards, equips all locations with professional table tennis flooring and lighting, ventilation, and air-conditioning systems. In addition, only 2 players and 1 referee can be present in the play area during the game to avoid any possible interruption into the match and final result.

“The launch of the location was a significant step for the Setka Cup. We proved our ability to expand the tournaments and still provide a wide range of quality events with stable access to the content from any place in the world. At that time, I understood that reaching an international level is only a matter of time,” Alex Barkar continued.

 

New disciplines and international expansion of Setka Cup

In May 2021, Setka Cup opened its first location in the EU (Prague, the Czech Republic) and became an international table tennis platform. It was crucial for the tournaments and just proved that Setka Cup games are popular with foreign sports communities and demanded among sportsbooks worldwide.

Today, the tennis and table tennis tournaments comprise 700 active players and are held at 12 arenas in Prague, Kyiv, Dnipro, and Lviv, with a total area of 3,487 sq. meters. All games are dynamic, last up to 30 minutes on average, and can have up to 20 betting markets. Live analytics and detailed player statistics are also available for each game.

In June 2021, the Setka Cup announced the launch of a new discipline — beach volleyball. More than 150 players, beginners and masters of sports in classic and beach volleyball, have already become tournament participants. The ranking system is the same for table tennis, tennis and volleyball players. All athletes are divided into groups of equal skills, which helps to make the game even more engaging and non-predictable.

The Setka Cup now holds over 7,500 matches in 3 disciplines per month: tennis, table tennis, and beach volleyball. The tournaments are featured on sportsbooks in 150 countries and receive 13 million views per month. 

“Now I look back and understand what tremendous work we have done. We started from one small table tennis room with few players and minimum technical equipment, and now the Setka Cup manages 13 rooms for 3 disciplines with 700 players. It is astounding,” Alex Barkar added.

“We are constantly strengthening the position of the Setka Cup as a leading organizer of fast sports tournaments. It also helps betting operators to expand their sportsbook’s offer with high-quality events.”

BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.

Setka Cup — international sports tournaments 24/7 that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month. 

The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.

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Baltics

HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration

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The agenda for HIPTHER Baltics: Vilnius 2026 has officially been revealed, marking a defining moment for the Baltic region’s iGaming, fintech, and regulatory landscape.

Taking place on 21 April 2026 at the Hilton Garden Inn Vilnius City Centre, the conference launches HIPTHER’s new Baltics-focused series, a bold evolution designed to bring deeper, jurisdiction-specific insight and high-level dialogue to one of Europe’s fastest-transforming digital markets.

At its core, the Vilnius edition is built around a powerful theme:
“iGaming Regulation & Fintech Integration” — a convergence shaping the future of compliance, payments, and digital innovation across the region.

A Defining Moment: Lithuania’s Regulatory Reset

Lithuania is entering a new phase — one where rapid fintech growth meets tightening regulatory expectations.

The agenda reflects this shift directly, capturing a market transitioning from accessibility to accountability, structure, and long-term sustainability. From post-MiCA realities and stricter AML frameworks to evolving iGaming controls, Vilnius becomes the place where these changes are not just discussed — but decoded.

The Agenda: One Day, Two Stages, Zero Filler

The newly released agenda delivers a high-density, decision-maker-focused experience, designed for professionals who need clarity.

Across two parallel tracks — Compliance & Operations Lab and TechXperience Stage — the program cuts straight to the pressure points shaping the industry:

On the Compliance & Operations side:

  • Gambling Regulation in the Baltics: Enforcement, Gaps, and Political Pressure
  • Post-MiCA Survival: Maintaining Your License Under the 2026 Strictures
  • The Bank Pivot: SME Lending, EMI Stability & Financial Resilience
  • AML 2.0 & MiCA in Practice: Building Compliance That Actually Works
  • The iGaming Ad Ban: Survival Strategies in a “No Marketing” Era

On the TechXperience Stage:

  • Next-gen Payments: A2A, Open Banking & Cross-border Infrastructure
  • AI in Product & Workforce Transformation
  • Blockchain Beyond the Hype: Infrastructure, Tokenization & Settlement
  • Esports, Gaming & Digital Communities: Building Next-Gen Ecosystems
  • AI in Product, Risk & Compliance: From Buzzwords to Deployment + Agentic AI & Data-Driven Organizations

Going beyond theoretical insight, this Agenda is a working blueprint for navigating what’s already unfolding.

Curated Networking & Meaningful Connections

The refreshing morning break and delicious complimentary lunch, will be followed by an evening social gathering at Jazz Cellar 11 –– offering rum, jazz, conversations, and the kind of networking that somehow becomes more productive after the formal agenda ends.

Spotlight on Speakers: The People Driving the Change

The Vilnius stage brings together a carefully selected lineup of regulators, compliance and fintech leaders, legal experts, and technology innovators — the very people operating at the frontlines of transformation.

These are just some of the speakers to take the stage:

  • Rainer Osanik – Head of Fiscal Information and Intelligence Department in the Estonian Ministry of Finance
  • Ineta Mačinskienė – CEO of Walletto
  • Edgaras Abromavičius – President of the Lithuanian Esports Federation and Head of Esports and Gaming at the Lithuanian Football Federation
  • Marija Nudga – Senior Lawyer at Tonybet and Legal Expert in iGaming & Fintech Compliance
  • Kristina Vabinskaitė – Financial Markets Policy Department of the Ministry of Finance of Lithuania
  • Saulius Racevicius – CEO of Pace App and Board Member of the Fintech Hub LT

From professionals securing MiCA licenses and building risk frameworks, to experts advising on international licensing, AML systems, and cross-border fintech operations, the speaker lineup reflects real, hands-on expertise.

These are the leaders and experts shaping how regulation and innovation coexist in real time.

Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, stated about the Vilnius 2026 Agenda:

“Our dedicated Baltics series this year kickstarts in Vilnius and marks a strategic pivot in how we approach regional excellence. Having spent nearly two decades in the media and news sphere, we’ve learned that general insights are no longer enough; the market now demands jurisdiction-specific precision. Lithuania stands at a fascinating crossroads where fintech maturity meets a rigorous regulatory reset. Our 2026 agenda is designed to decode this convergence, helping leaders navigate the post-MiCA landscape and tighten iGaming frameworks. As we celebrate 10 years of HIPTHER impact, Vilnius represents our commitment to staying ahead of the curve, providing the high-level, boutique environment necessary for the industry’s most critical conversations.”

Boutique by Design — Powerful by Nature

HIPTHER Baltics: Vilnius 2026 is intentionally built as a boutique, high-value experience:

  • A senior-level audience of decision-makers
  • Focused, high-quality networking opportunities
  • A premium central Vilnius setting designed for meaningful interaction

The format ensures that conversations don’t get lost in scale — they gain depth, relevance, and momentum.

Join the Conversation in Vilnius

The agenda is now live — and with it, the opportunity to be part of a room where regulation, technology, and strategy converge.

👉 Explore the full agenda & secure your spot: https://hipther.com/events/vilnius/

Because in a year defined by regulatory change, the real advantage belongs to those in the room.

The post HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affiliate Succes

ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards

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ReferOn, a top-tier affiliate management platform, has been awarded “Best Affiliate Software 2026” at the prestigious SiGMA South America Awards.

This accolade signifies significant market momentum and product creativity central to ReferOn. Designed as a data-centric platform, it minimizes operational friction and enhances efficiency. This acknowledgment strengthens our path to becoming the top affiliate ecosystem in the industry, as we persist in developing high-performance infrastructure that grows with our partners.

Enhancing Productivity on a Large Scale

ReferOn’s expansion demonstrates that the sector is prepared for a more intelligent method of affiliate management. Successfully managing millions of data points from numerous partners demands a highly agile, data-oriented framework. We consistently enhance our platform to eliminate operational clutter, transforming intricate daily activities into smooth, automated processes that promote genuine efficiency on a large scale.

Alex Bukin, General Manager at ReferOn, commented on the win: “This award is a massive milestone for us, and it belongs entirely to our team. Their genuine passion for building an exceptional platform is what drives our rapid growth every single day. We don’t just want to be another tool in the stack; we want to change how affiliate marketing works for the better; making it simpler, more transparent, and much more powerful. We have ambitious plans on the horizon to further expand our capabilities.”

This acknowledgment at SiGMA South America 2026 further confirms our path as we enter our next growth phase. Our plan for 2026 and the future focuses on growth and innovation. We are proactively broadening our international reach, establishing strategic partnerships, and implementing platform enhancements that cater to the intricate requirements of contemporary affiliate networks.

The post ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Crypto

Paysafe launches Pay with Crypto solution to meet US iGaming market demand

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Paysafe (NYSE: PSFE), a global payments platform, today announced the launch of Pay with Crypto, a new crypto payment method for iGaming operators and daily fantasy sports brands in the U.S. market. Powered by MoonPay, the leader in global crypto payments and stablecoin infrastructure, Pay with Crypto allows iGaming brands’ customers to use their preferred stablecoin or cryptocurrency to effortlessly fund their player accounts, where permitted.

With a reported ~70.4m American adults owning cryptocurrency and with Paysafe’s own research indicating that 83% of U.S. players have appetite for crypto payments, the company has responded to meet this demand with Pay with Crypto. Whether a player wants to fund their iGaming account using USD Coin (USDC), another stablecoin, or any major cryptocurrency, Paysafe’s new payment option for operators’ cashiers enables their crypto deposit to be rapidly converted to U.S. dollars to allow play.

After selecting Pay with Crypto and their preferred stablecoin or cryptocurrency, players simply connect their crypto or custodial wallet to fund the deposit, with the MoonPay Commerce Checkouts technology also supporting transactions via QR code using users’ phones. Once transactions have been verified, Pay with Crypto instantly converts crypto deposits into U.S. dollars to fund the player account.

The flexibility embedded in the Pay with Crypto solution also extends to operators, which can choose to settle payments almost instantly in stablecoins in their business’s crypto wallet, or settle in U.S. dollars or any major fiat currency through MoonPay’s Virtual Accounts powered by Iron.

Operators can upgrade their cashiers with Pay with Crypto through a single, streamlined integration of the Paysafe Gateway, which has been developed specifically for iGaming and leverages the company’s 30 years’ global experience. With the Gateway already boasting frictionless card payments, the Skrill digital wallet, the PaysafeCash eCash solution, a Pay by Bank product, and 30+ local payment methods, the addition of Pay with Crypto sees Paysafe continue to diversify its offering to meet evolving transactional preferences.

Zak Cutler, President of Global Gaming at Paysafe, said: “Galvanized by the growing popularity of stablecoins, cryptocurrency is evolving in the U.S. from an investment asset into a unit of value for payments, and we’re seeing this shift gather pace in the country’s iGaming market. Against this backdrop, we’re delighted to unveil Pay with Crypto, a forward-thinking solution that strongly positions U.S. operators for their customers’ changing transactional preferences – the future of how they pay when they play.”

Ivan Soto-Wright, Founder and CEO of MoonPay, commented: “Crypto rails are making payments faster and more efficient, and our job is to close the gap between this technology and real-world utility. People shouldn’t have to convert their digital assets just to make a purchase – they want to use what they already have. Paysafe brings that experience to more people through trusted, regulated platforms.”

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