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Golden Matrix Enters Into Distribution Agreement with Fantasma Games AB to Expand Both Companies’ Share in the Online Gaming Market
New Casino Games to be Hosted on Company’s GM-X and GM-Ag Platforms
Golden Matrix Group Inc., a developer and licenser of online gaming platforms, systems and gaming content, today announced it has entered into a distribution agreement with Fantasma Games AB, a leading gambling technology company, to host Fantasma’s portfolio of casino betting games and expand both companies’ share in the online gaming market worldwide.
The Fantasma gaming portfolio will be featured on GMGI’s state-of-the-art GM-X platform, which currently services 400 plus operators and their 3.5 million registered users in the Asia Pacific (APAC) region. It will also be integrated with GMGI’s aggregate platform (GM-Ag), soon to be launched and expected to be adopted globally by numerous gaming operators in the second half of 2021 and beyond.
“We are very excited about this collaboration and distribution agreement with one of the world’s prestigious up-and-coming gaming providers,” said Golden Matrix CEO Brian Goodman. “The addition of the Fantasma game portfolio represents a significant step in our efforts to continually upgrade GMGI’s content offerings and facilitate further expansion and our growing success. We are confident that these new games will be enthusiastically received by our operators and users on the GM-X platform. Also, we expect it to be an added catalyst for our expansion through the GM-Ag platform into new vertical and geographic markets.”
Mr. Goodman said he expected the games to be integrated and live “in the coming weeks.”
“Our success is driven by high quality state-of-the-art casino games,” said Fantasma CEO Jacob Sachs, “and we are delighted to announce this new partnership and engagement with experienced technology provider GMGI. To be part of the impressive GMGI portfolio is solid proof that we produce games that are appreciated among operators as well as their players. We expect this relationship to be mutually beneficial and grow over time.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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