STS and TGLab enter into a strategic partnership

STS, one of the largest bookmakers in Central and Eastern Europe, has signed a strategic cooperation agreement with TGLab, a leading international iGaming technology and development company. TGLab will service stsbet.com, stsbet.co.uk and other regulated markets in the future.

Through the agreement, STS is able to utilise the company’s new, purpose-built and modern iGaming platform, i.e. Player Account Management system (PAM), to support STS’s launch on new markets and the re-launch of the stsbet.com website.

For several months the development team from the STS Gaming Group, in cooperation with TG Lab Software House, have been working on a number of changes to the stsbet.com website, which is one of the two B2C services provided by the Group to clients outside Poland (stsbet.com and stsbet.co.uk). The improvements and changes achieved resulted in creating a new and better version of stsbet.com, which was re-launched in May 2021.

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The STS Team also migrated the operations of its largest market outside Poland – the United Kingdom, to the TGLab iGaming platform so as to improve the efficiency and quality of the gaming experience offered to the UK clients of the STS Gaming Group on www.stsbet.co.uk.

The whole process covered a wide range of data. TGLab will now provide STS with better and more effective tools both in acquiring new players and in making the gambling product more attractive to existing players of both the stsbet.com and stsbet.co.uk services.

Ugnius Simelionis TG LAB CEO said: “We at TG Lab always strive to serve each customer more, localise their products, implement bespoke solutions. So, it was a perfect match with STS Gaming Group. This company cares a lot about highest standard product,- not only for players, but also their team members. TG Lab’s new platform back office allows all teams in gaming business to have most efficient working environment, which is key factor for them to deliver growth and success for the business.

STS is a Polish company which, outside of its home market, has its largest customer base in the UK, where it continues to develop and systematically record dynamic growth. When debuting overseas two years ago, the management strategically decided to launch a separate website for the UK market (stsbet.co.uk) while the global website (stsbet.com) was still in the development stage. Migrating both websites onto a new TGLab’s platform now is, therefore, another step towards the implementation of an STS international strategy of expansion into foreign markets.