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SoftSwiss offers setup discount of up to 25% for new Sportsbook clients

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The 2020 UEFA European Football Championship is upon us this week, and SoftSwiss continues its limited-time offer with the standard discount option for all new SoftSwiss Sportsbook clients. The offer includes up to 25% off on setup costs for Sportsbook and is valid until the end of the tournament (July 11th inclusively). 

EURO 2020 is finally here and officially kicks off this Friday. Hence why SoftSwiss is giving away a very special discount offer to new and existing clients who are considering launching their sports betting projects with the SoftSwiss Sportsbook. 

The conditions for the standard discount option remain the same as announced previously: 

  • The limited-time offer does not stack up with other discounts. 
  • Both first-time clients and current SoftSwiss Online Casino Platform clients are eligible.
  • The discount applies solely to the SoftSwiss Sportsbook solution (excluding all other products and services provided by SoftSwiss). 
  • Bundle projects including both SoftSwiss Sportsbook and Online Casino solutions will receive a flat discount option, which is equal to a White Label or Turnkey project.

Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, noted: “We all cannot wait until the start of the tournament that the whole of Europe, and I guess the world, has been waiting for so long! We wanted to celebrate this major event alongside our clients, so we decided to give something truly special to all those wishing to come on board with us this June! We are very excited and hoping to see many new interesting projects join us on our journey with the SoftSwiss Sportsbook”. 

The limited-time offer started at the end of May and has already attracted massive attention to the sports betting industry newcomer. The provided discount of up to 25% marks the second phase of the limited-time offer and will last until the very end of the EURO 2020 tournament (July 11th).  

SoftSwiss Sportsbook Platform was officially released in late 2020 and has been consistently expanding ever since, including its recent strategic move to the Indian market with the newly-launched Premium Cricket package.

Sportsbook keeps on heavily investing in R&D and innovation, as just this week the sports betting software brand launched brand-new functionality for players introducing three different types of free bets — NoRisk, AllWin, and OnlyWin — ahead of the grand summer of events.

Many more features are planned to be added later in 2021. 

Reach out to the SoftSwiss Business Development team for more details via this link.

 

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Casino Content

Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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