Latest News
SoftSwiss offers setup discount of up to 25% for new Sportsbook clients
The 2020 UEFA European Football Championship is upon us this week, and SoftSwiss continues its limited-time offer with the standard discount option for all new SoftSwiss Sportsbook clients. The offer includes up to 25% off on setup costs for Sportsbook and is valid until the end of the tournament (July 11th inclusively).
EURO 2020 is finally here and officially kicks off this Friday. Hence why SoftSwiss is giving away a very special discount offer to new and existing clients who are considering launching their sports betting projects with the SoftSwiss Sportsbook.
The conditions for the standard discount option remain the same as announced previously:
- The limited-time offer does not stack up with other discounts.
- Both first-time clients and current SoftSwiss Online Casino Platform clients are eligible.
- The discount applies solely to the SoftSwiss Sportsbook solution (excluding all other products and services provided by SoftSwiss).
- Bundle projects including both SoftSwiss Sportsbook and Online Casino solutions will receive a flat discount option, which is equal to a White Label or Turnkey project.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, noted: “We all cannot wait until the start of the tournament that the whole of Europe, and I guess the world, has been waiting for so long! We wanted to celebrate this major event alongside our clients, so we decided to give something truly special to all those wishing to come on board with us this June! We are very excited and hoping to see many new interesting projects join us on our journey with the SoftSwiss Sportsbook”.
The limited-time offer started at the end of May and has already attracted massive attention to the sports betting industry newcomer. The provided discount of up to 25% marks the second phase of the limited-time offer and will last until the very end of the EURO 2020 tournament (July 11th).
SoftSwiss Sportsbook Platform was officially released in late 2020 and has been consistently expanding ever since, including its recent strategic move to the Indian market with the newly-launched Premium Cricket package.
Sportsbook keeps on heavily investing in R&D and innovation, as just this week the sports betting software brand launched brand-new functionality for players introducing three different types of free bets — NoRisk, AllWin, and OnlyWin — ahead of the grand summer of events.
Many more features are planned to be added later in 2021.
Reach out to the SoftSwiss Business Development team for more details via this link.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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casino games
F*Bastards says it now distributes content via 400+ operators worldwide
F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.
In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.
The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.
F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.
“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.
The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
API integration
Belatra signs cooperation deal to distribute slots via VeliGames
Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.
VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.
Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.
Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”
Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”
The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GCGRA
UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks
The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.
The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.
Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”
The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.
The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.
The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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