Africa

APO Group’s new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world

Published

5 years ago

June 10, 2021

Reading Time: 2 minutes

Images – and press releases – about African sport will be made instantly available to over one million global Getty Images subscribers

APO Group, the leading Pan-African communications consultancy and press release distribution service, today signed an exclusive agreement with Getty Images, a world leader in visual communications, that will make images – and press releases – about African sport instantly available to tens of thousands of media organizations all over the world.

As a result of the collaboration between the two companies which started in 2019, Getty Images’ vast network of over one million global subscribers will have access to APO Group clients press announcements and high-quality editorial images.

This will come at no extra cost to the standard price of APO Group’s Pan-African press release distribution service. APO Group’s multinational customers are active all across Africa, and this new arrangement will help shine a light on some of the positive stories being told on the continent every day.

Sport also has a major role to play in the changing of global perceptions about Africa. Getty Images is the official photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs including FIFA and the International Olympic Committee (IOC), so its media subscribers are used to seeing the very best sporting imagery.

APO Group is the exclusive Pan-African communications consultancy for the NBA and the Basketball Africa League. APO Group is also the Main Official Sponsor of World Rugby’s African association, Rugby Africa, and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. Through these partnerships, APO Group will be able to showcase the best of African sport to new audiences all over the world.

Getty Images is one of the most instantly recognizable names in international media, with over one million clients in almost every country in the world. It has over 425 million assets, encompassing the latest global news, sports, celebrity, music and fashion coverage, as well as exclusive conceptual creative images. It is also home to the world’s largest commercial archive.

APO Group has led the way in press release distribution in Africa since 2007. Its client-base features prominent international companies from diverse industries, all of whom have great insights to share and stories to tell as they establish operations in Africa, or develop their presence on the continent.

One of the company’s main goals is to find a new way of challenging international perceptions and changing the narrative about Africa. Ultimately, it is about driving trade and investment, and helping to stimulate African economies as well.

“This is a truly groundbreaking moment,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “For our clients, it means an incredible opportunity to reach further with their content than ever before. For Africa, it means the chance to break the cycle of negative news and show the world the bigger picture. I am so thankful to Getty Images for opening their network to Africa. They are using their unparalleled reach and reputation to elevate our continent on the world stage.”

“We are pleased to continue our partnership with APO Group and offer African businesses and organisations access to the world’s newsrooms via our unrivalled distribution platform,” said Eugene Cariaga, Senior Director at Getty Images.

Africa

Incentive Games launches Mega Flight and Velocity with Hollywoodbets

Published

22 minutes ago

April 22, 2026

Wladimir P.

incentive-games-launches-mega-flight-and-velocity-with-hollywoodbets

Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Broadway Platform secures LSLGA B2B supplier licence for Nigeria

Published

1 day ago

April 21, 2026

Wladimir P.

broadway-platform-secures-lslga-b2b-supplier-licence-for-nigeria

Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.

The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.

The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”

The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi

Published

6 days ago

April 16, 2026

Wladimir P.

tada-gaming-joins-inaugural-igaming-afrika-summit-in-nairobi

Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.