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APO Group’s new exclusive agreement with Getty Images will showcase the best of African sport for new audiences all over the world

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Images – and press releases – about African sport will be made instantly available to over one million global Getty Images subscribers

APO Group, the leading Pan-African communications consultancy and press release distribution service, today signed an exclusive agreement with Getty Images, a world leader in visual communications, that will make images – and press releases – about African sport instantly available to tens of thousands of media organizations all over the world.

As a result of the collaboration between the two companies which started in 2019, Getty Images’ vast network of over one million global subscribers will have access to APO Group clients press announcements and high-quality editorial images.

This will come at no extra cost to the standard price of APO Group’s Pan-African press release distribution service. APO Group’s multinational customers are active all across Africa, and this new arrangement will help shine a light on some of the positive stories being told on the continent every day.

Sport also has a major role to play in the changing of global perceptions about Africa. Getty Images is the official photographic partner to over 85 of the world’s leading sports governing bodies, leagues, and clubs including FIFA and the International Olympic Committee (IOC), so its media subscribers are used to seeing the very best sporting imagery.

APO Group is the exclusive Pan-African communications consultancy for the NBA and the Basketball Africa League. APO Group is also the Main Official Sponsor of World Rugby’s African association, Rugby Africa, and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day. Through these partnerships, APO Group will be able to showcase the best of African sport to new audiences all over the world.

Getty Images is one of the most instantly recognizable names in international media, with over one million clients in almost every country in the world. It has over 425 million assets, encompassing the latest global news, sports, celebrity, music and fashion coverage, as well as exclusive conceptual creative images. It is also home to the world’s largest commercial archive.

APO Group has led the way in press release distribution in Africa since 2007. Its client-base features prominent international companies from diverse industries, all of whom have great insights to share and stories to tell as they establish operations in Africa, or develop their presence on the continent.

One of the company’s main goals is to find a new way of challenging international perceptions and changing the narrative about Africa. Ultimately, it is about driving trade and investment, and helping to stimulate African economies as well.

“This is a truly groundbreaking moment,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “For our clients, it means an incredible opportunity to reach further with their content than ever before. For Africa, it means the chance to break the cycle of negative news and show the world the bigger picture. I am so thankful to Getty Images for opening their network to Africa. They are using their unparalleled reach and reputation to elevate our continent on the world stage.”

“We are pleased to continue our partnership with APO Group and offer African businesses and organisations access to the world’s newsrooms via our unrivalled distribution platform,” said Eugene Cariaga, Senior Director at Getty Images.

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Africa

VeliGames Secures SiGMA Africa’s Industry Rising Star Award

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VeliGames, a game aggregation platform from VeliTech, has received the Industry Rising Star award at the SiGMA Africa 2026 Awards, highlighting the platform’s swift innovation and significant influence on African iGaming.

The Industry Rising Star award highlights a developing company that displays remarkable potential, creativity, and influence, rapidly positioning itself as a forthcoming leader in the iGaming sector. It emphasizes VeliGames’ dedication to providing not just a content pipeline, but also genuine innovation and a comprehensive growth engine for operators in developing markets.

“Winning the SiGMA Africa Award for Industry Rising Star 2026 is a proud moment for our team. From day one, we built VeliGames with African operators in mind, combining local-fit content, practical tooling, and pricing that makes sense on the ground. We back it all up with hands-on operational know-how from working in the region. That’s what being a true content partner looks like.” Irakli Kakhidze, CEO at VeliGames.

Tailored for Africa’s infrastructure challenges, device characteristics, and user habits, VeliGames provides a performance-oriented casino content layer aimed at thriving in areas where conventional, high-bandwidth aggregation methods struggle. Rather than solely competing based on catalogue size, VeliGames prioritizes the key factors that genuinely contribute to casino success in Africa: speed, accessibility, conversion, and session stability.

The platform delivers content in a highly efficient, mobile-centric setting designed to function dependably amid variable connectivity, restricted device storage, and brief gaming sessions, assisting operators in ensuring seamless gameplay and enhanced player experiences on a larger scale.

Alongside curated third-party titles, the platform includes exclusive in-house content:

  • VeliPlay: bold, crash-and-fast titles built for immersion, retention, and high replay value
  • Heaven of 7: high-impact slot content designed for strong engagement, session after session

Visit VeliTech at Stand 096 from March 3-5 to learn why VeliGames was honored as the Industry Rising Star. Discover live game demonstrations, witness performance features in action, and learn how operators can create unique iGaming brands with a platform designed for regional requirements.

The post VeliGames Secures SiGMA Africa’s Industry Rising Star Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT showcases African growth strategy at SiGMA Africa 2026

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EGT welcomes visitors to its booth 090 at SiGMA Africa 2026, scheduled for March 4-5 in Cape Town. The business will greet guests with an enticing range of products, featuring both popular high achievers and offerings tailored for the regional markets.

The Bulgarian manufacturer of gaming equipment will display its newest Supreme Series of slot cabinets, featuring the S 55 S ST and S 32-32 ST models. Fueled by Exciter IV, they will engage players in an enchanting gaming experience through their HD 4K screens, providing breathtaking visuals and fluid interaction. With striking design, exceptional performance, and cutting-edge features, these two models are sure to be among the new arrivals that will generate the most excitement.

The Supreme cabinets will feature Supreme Selection multigames: Jackpot Supreme Purple Selection, Supreme Buy Bonus Prize Selection, and Supreme Green Selection. The mixes will showcase a new combination of well-known titles from the company’s collection alongside innovative products with great promise.

In addition to the popular Bell Link, the successful jackpot Bell Link Boost will also be showcased, making its debut to local gaming audiences with the Bell Link Boost 2 mix. Featuring 8 intriguing titles across various themes along with the renowned 4-level jackpot, this multigame will turn each moment into an opportunity to win big.

Participants at the event will have the opportunity to sample the popular Big 5 Collection Lion blend, crafted specifically for the South African market. Located within the well-liked P 24-24 UP cabinet, the 12 titles of the multigame will offer players an exhilarating adventure, with the in-game spin wheel, referred to as the Thriller Game, enhancing the gaming experience even more.

The well-established G 50 C ST, G 27-27 ST and G 32-32 ST cabinets and the Gold General HD multigame will complement EGT’s slot selection for the exhibition.

EGT Digital will also demonstrate its portfolio of online gaming solutions, including the proprietary iGaming platform X-Nave, as well as a vast array of casino games.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, said: “Africa continues to demonstrate strong growth potential and increasing sophistication across regulated markets. Our presence at SiGMA Africa reflects our commitment to the region and our focus on delivering solutions that combine performance, flexibility, and local relevance. We are dedicated to creating long-term value for our partners while strengthening our footprint across the continent.”

The post EGT showcases African growth strategy at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms Makes South African Debut in Partnership with Hollywoodbets

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Gaming Realms, a top supplier of mobile-centric gaming content, has expanded its global presence following its entry into South Africa with prominent operator Hollywoodbets.

Gaming Realms’ varied collection of Slingo games is now accessible to local gamers, featuring titles created through the provider’s distinctive IP and brand collaborations, including Slingo Lucky Larry’s Lobstermania, Slingo Sweet Bonanza, and Slingo Xxxtreme.

Hollywoodbets ranks among South Africa’s biggest betting and gaming brands, featuring both physical and online operations, along with a loyal customer base. The collaboration with Gaming Realms was executed via Hollywoodbets’ regional aggregation partner Light & Wonder.

The collaboration signifies Gaming Realms’ initial venture into the African market, following other recent market entries that have greatly expanded the company’s global presence. The firm is currently operational in more than 30 regulated markets and intends to grow further in 2026, including in Africa.

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Adding new regulated markets is imperative as we continue to cement our position as a leading supplier of unique and engaging content.

“Entering South Africa together with such a prominent partner as Hollywoodbets is a significant signal of intent and we have great ambitions to make the African region a key focus for Gaming Realms, as it offers great potential and an opportunity to reach completely new audiences.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Gaming Realms is a provider that truly brings something unique, and we are excited to be the first operator to introduce Slingo and their wider game portfolio to players in South Africa.

“Their Slingo content appeals to a wide player demographic, blending the best from slots and strategy, and we have already seen it really resonate with our customers.”

The post Gaming Realms Makes South African Debut in Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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