Canada
America’s First State Lottery Puts Education At Forefront With Scientific Games Enhanced Partnership Deal
Scientific Games Corporation announces the New Hampshire Lottery, the first modern U.S. state lottery and a Top 10 performing instant game lottery worldwide, has extended its current contract with Scientific Games for six years with the addition of the Scientific Games Enhanced Partnership (SGEP) program to create maximum funding for educational programs in the state.
Through the new partnership, the company will provide the New Hampshire Lottery with world-leading instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution, and services for 1,250 retailers throughout the state. The contract extension also includes Scientific Games sales force performance management software, gem|Intelligence®.
The New Hampshire Lottery launched the first lottery instant “scratch” game in America in 1975 produced by Scientific Games, and has partnered with the company over the decades to develop an instant game product portfolio that generated a record $295.5 million in retail sales in 2020. Perenially a top-performing lottery globally, New Hampshire is currently ranked No. 10 in the world for instant game per capita sales (La Fleur’s 2021 World Lottery Almanac). To date, the Lottery has contributed more than $2 billion to education, with instant games representing approximately 65% of its revenues.
Charlie McIntyre, New Hampshire Lottery Executive Director, said, “Scientific Games’ track record of developing our instant game category to benefit students in New Hampshire speaks for itself. Critical to supporting our mission, this contract extension evolves our instant games relationship to a full category management partnership with technologies and services that will ensure our retailers have an optimal portfolio of games players want to purchase. The state’s decision to extend and enhance our contract with Scientific Games for six years is in the best interest of driving maximum profits for public education in New Hampshire.”
One of the most forward-thinking lotteries in the U.S. for game innovation, the New Hampshire Lottery has collaborated with Scientific Games to launch thousands of instant games, some featuring popular licensed brands and second chance promotions. Recent hits include 7-11-21® LIVE!, $50 or $100 Series III and Granite State Platinum Millions.
“Scientific Games congratulates the New Hampshire Lottery on nearly 50 years of sound business management that has positioned the Lottery at the top of a global industry. Building from a very solid foundation, we look forward to further supporting the Lottery with our advanced SciTrak Ultra® technology that powers the SGEP program, and supporting its retailer network with our gem|Intelligence software,” said John Schulz, Senior VP, Lottery Instant Products for Scientific Games.
Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the world’s largest creator, manufacturer and services provider of instant games in the world. The Company provides games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.
Powered by WPeMatico
Canada
Gaming Corps expands Entain deal with Ontario live and Alberta launch planned
Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.
Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.
The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.
Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.
The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain deal with Ontario live and Alberta launch planned appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps expands Entain partnership with major Canadian rollout
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
BetMGM
Gaming Corps expands Entain partnership with major Canadian rollout
Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.
Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.
The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.
Additional market launches in Portugal, Spain and New Zealand are also being prepared.
The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.
“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.
“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”
Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”
The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.
-
AGCO7 days agoAGCO Fines Great Canadian Entertainment $120,000 for Using Unauthorised Gaming System Software at Four Casinos
-
Affiliate Industry6 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Asia7 days agoThe UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
-
Canada7 days agoSt8 extends Octoplay partnership into Ontario and the UK
-
Latest News6 days agoN1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
Latest News7 days agoLEON announces LEON.bet Masters, a new CS2 tournament in Portugal
-
0007 days agoBooming Games launches Booming Buffalo Hold and Win Extreme 25,000
-
Austria6 days agoAustrian Brand Value Study: NOVOMATIC Defends Top Ranking



