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LiveScore to stream every Champions League game to app users in Ireland for FREE
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has announced a three-year rights deal within Ireland to live-stream 137 matches in the UEFA Champions League (UCL) free-to-air on the LiveScore app.
Throughout the term of the three-year deal, commencing at the start of the 2021-22 UCL season, LiveScore will be the exclusive free-to-air broadcaster of 104 UCL fixtures per season in Ireland.
The remaining 33 ties, including the UEFA Champions League final, will also be live-streamed on a non-exclusive basis.
The landmark deal ensures football fans in Ireland will be able to watch every single UCL fixture on a fully free-to-air platform, via the LiveScore app for iOS and Android.
Users will be able to watch the matches on their mobile or tablet devices, with the further option to ‘cast’ the action to their TV screens.
The announcement is the latest boost to Irish football fans, less than a year since LiveScore successfully introduced free-to-air live-streamed football within their app.
By the conclusion of the current 2020-21 campaign, more than 1,250 matches across 15 different leagues and competitions will have been streamed by LiveScore within Ireland this season, including over 300 matches from Italy’s Serie A alone.
Since last October, LiveScore has also simulcast one English Premier League fixture per gameweek free-to-air for app users in Nigeria.
In addition to live-streamed match coverage, the latest successful rights acquisition by LiveScore in partnership with SARAN Media Group provides significant additional content including match highlights, as well as further on-demand content.
Further to the 137 UEFA Champions League fixtures, the package also includes live broadcast of the UEFA Super Cup.
Ric Leask, Marketing Director at LiveScore, said: “We are extremely excited to announce this significant new rights deal, which will provide fully free-to-air live coverage of every single UEFA Champions League match to football fans in Ireland.
“We look forward to being there for every step of the season, as we bring our users closer to the action with our full offering of live-streamed matches and supporting content.”
Guy-Laurent Epstein, Marketing Director at UEFA, said: “UEFA is delighted to welcome LiveScore as the new broadcaster of UEFA Champions League rights in the Republic of Ireland.
“We are excited to see the innovative coverage it will deliver and to bring comprehensive coverage of the best of European club football to Irish fans for free.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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