Latest News
LiveScore to stream every Champions League game to app users in Ireland for FREE
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has announced a three-year rights deal within Ireland to live-stream 137 matches in the UEFA Champions League (UCL) free-to-air on the LiveScore app.
Throughout the term of the three-year deal, commencing at the start of the 2021-22 UCL season, LiveScore will be the exclusive free-to-air broadcaster of 104 UCL fixtures per season in Ireland.
The remaining 33 ties, including the UEFA Champions League final, will also be live-streamed on a non-exclusive basis.
The landmark deal ensures football fans in Ireland will be able to watch every single UCL fixture on a fully free-to-air platform, via the LiveScore app for iOS and Android.
Users will be able to watch the matches on their mobile or tablet devices, with the further option to ‘cast’ the action to their TV screens.
The announcement is the latest boost to Irish football fans, less than a year since LiveScore successfully introduced free-to-air live-streamed football within their app.
By the conclusion of the current 2020-21 campaign, more than 1,250 matches across 15 different leagues and competitions will have been streamed by LiveScore within Ireland this season, including over 300 matches from Italy’s Serie A alone.
Since last October, LiveScore has also simulcast one English Premier League fixture per gameweek free-to-air for app users in Nigeria.
In addition to live-streamed match coverage, the latest successful rights acquisition by LiveScore in partnership with SARAN Media Group provides significant additional content including match highlights, as well as further on-demand content.
Further to the 137 UEFA Champions League fixtures, the package also includes live broadcast of the UEFA Super Cup.
Ric Leask, Marketing Director at LiveScore, said: “We are extremely excited to announce this significant new rights deal, which will provide fully free-to-air live coverage of every single UEFA Champions League match to football fans in Ireland.
“We look forward to being there for every step of the season, as we bring our users closer to the action with our full offering of live-streamed matches and supporting content.”
Guy-Laurent Epstein, Marketing Director at UEFA, said: “UEFA is delighted to welcome LiveScore as the new broadcaster of UEFA Champions League rights in the Republic of Ireland.
“We are excited to see the innovative coverage it will deliver and to bring comprehensive coverage of the best of European club football to Irish fans for free.”
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ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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