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Gambless launches ‘Play it Safe’ educational campaign amid post pandemic re-openings

Published

5 years ago

June 2, 2021

Reading Time: 2 minutes

Gambling harm prevention and support app Gambless, introduces new campaign “Play it Safe” and issues flyer to distribute across casinos and betting shops internationally

The initiative comes as many gambling venues are getting ready to reopen their doors after months of disruptions caused by the pandemic. Gambless picks up on a demand for player protection resources coming directly from land-based operators such as, among others, Hippodrome Casino in the UK and LoginBet betting shops in Italy.

Maurizio Savino, CEO at Gambless, commented:
“As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected. These days we hear the words “reopening safely” very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”
The “Play it Safe” flyers include a PGSI self-assessment test and – for those who are deemed at risk of problem gambling – a free code to access psycho-educational resources on the Gambless app.
The initiative promoting safer gambling is aimed particularly towards those who gamble at land-based casino and betting shops.

Maurizio Savino added:
“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets. We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

The printable Gambless flyers can be downloaded at the links below, while any requests of personalization or other questions can be directed to [email protected].

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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