Latest News

Gambless launches ‘Play it Safe’ educational campaign amid post pandemic re-openings

Published

5 years ago

June 2, 2021

Reading Time: 2 minutes

Gambling harm prevention and support app Gambless, introduces new campaign “Play it Safe” and issues flyer to distribute across casinos and betting shops internationally

The initiative comes as many gambling venues are getting ready to reopen their doors after months of disruptions caused by the pandemic. Gambless picks up on a demand for player protection resources coming directly from land-based operators such as, among others, Hippodrome Casino in the UK and LoginBet betting shops in Italy.

Maurizio Savino, CEO at Gambless, commented:
“As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected. These days we hear the words “reopening safely” very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”
The “Play it Safe” flyers include a PGSI self-assessment test and – for those who are deemed at risk of problem gambling – a free code to access psycho-educational resources on the Gambless app.
The initiative promoting safer gambling is aimed particularly towards those who gamble at land-based casino and betting shops.

Maurizio Savino added:
“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets. We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

The printable Gambless flyers can be downloaded at the links below, while any requests of personalization or other questions can be directed to [email protected].

1xBet

Conor McGregor Becomes 1xBet Brand Ambassador

Published

5 minutes ago

July 7, 2026

Wladimir P.

Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Play’n GO goes live with Betano Colombia in LatAm expansion

Published

5 minutes ago

July 7, 2026

Wladimir P.

play’n-go-goes-live-with-betano-colombia-in-latam-expansion

Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game releases

ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

Published

5 minutes ago

July 7, 2026

Wladimir P.

iconic21-launches-keno-with-three-risk-levels-and-1,000x-max-multiplier

ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.