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Gambless launches ‘Play it Safe’ educational campaign amid post pandemic re-openings
Gambling harm prevention and support app Gambless, introduces new campaign “Play it Safe” and issues flyer to distribute across casinos and betting shops internationally
The initiative comes as many gambling venues are getting ready to reopen their doors after months of disruptions caused by the pandemic. Gambless picks up on a demand for player protection resources coming directly from land-based operators such as, among others, Hippodrome Casino in the UK and LoginBet betting shops in Italy.
Maurizio Savino, CEO at Gambless, commented:
“As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected. These days we hear the words “reopening safely” very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”
The “Play it Safe” flyers include a PGSI self-assessment test and – for those who are deemed at risk of problem gambling – a free code to access psycho-educational resources on the Gambless app.
The initiative promoting safer gambling is aimed particularly towards those who gamble at land-based casino and betting shops.
Maurizio Savino added:
“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets. We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”
The printable Gambless flyers can be downloaded at the links below, while any requests of personalization or other questions can be directed to [email protected].
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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