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PlayOJO sonic logo ranked as one of the most recognisable in the UK

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Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos

PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.

The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.

PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk.  PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.

The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.

SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.

Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.

“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”

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Million Games launches Infinite X with progression-based crash gameplay

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New instant game adds energy management and rebuy mechanics across 40 levels, letting players cash out or continue while keeping multiplier progress.

Million Games has launched Infinite X, a progression-based instant game, the studio said on 9 June 2026 in Skövde, Sweden. The release targets operators and aggregators via Million Games.

The game uses a continuous progression model rather than a single-event outcome. Players guide a character, Joe, up a staircase of 32 steps across 40 levels, with each step consuming energy and every 5th step restoring it.

Multiplier growth builds as players climb, with the option to cash out at any point. Players can also rebuy to continue from their current position while retaining both progress and multiplier, with rebuy costs scaling based on progression and potential reward.

“Infinite X represents a different way of thinking about instant games,” said Thomas Nimstad, CEO of Million Games. “Instead of focusing on a single result, we’ve built an experience around progression, strategy, and player control. By combining multiplier growth, energy management, and rebuy decisions, Infinite X creates a gameplay loop that feels engaging from the first step to the last.”

Million Games said Infinite X includes energy-based progression, randomised power-ups, and an accelerating multiplier curve designed to reward players for pushing further.

The post Million Games launches Infinite X with progression-based crash gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Innovation Group confirms Perú Gaming Show presence in Lima

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BMM Testlabs, BIG Cyber and RG24seven plan meetings at Booth 31-32 on June 17-18 at the Jockey Exhibition Center.

BMM Innovation Group (BIG) says it will exhibit at the Perú Gaming Show (PGS) on June 17-18 at the Jockey Exhibition Center in Lima, Perú.

The company will be located at Booth No. 31-32, where it plans to meet with gaming suppliers, operators, and regulators to discuss testing and certification through BMM Testlabs, cybersecurity services under BIG Cyber, and compliance-focused online training via RG24seven Virtual Training.

BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”

BIG said it has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework. The company is directing attendees to Booth No. 31-32 to schedule meetings during PGS 2026.

The post BMM Innovation Group confirms Perú Gaming Show presence in Lima appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs

BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA

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BMM Innovation Group (“BMM”, “BIG Group”, or “BIG”), a global technology company providing compliance testing, cybersecurity, and training solutions for the regulated global gaming industry, today announced that it will exhibit at the Perú Gaming Show (PGS) June 17-18 at the Jockey Exhibition Center in Lima, Perú.

BIG will welcome gaming suppliers, operators, and regulators to Booth No. 31-32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services.

Perú continues to be one of the fastest-growing and most important gaming markets in Latin America. As the market grows, gaming companies are looking for trusted partners that can help them launch products faster, meet regulatory requirements, strengthen cybersecurity, and protect their brands.

BMM Testlabs’ Senior Vice President Rubén Baptista said, “Perú has been an important market for BMM for many years, and we are proud to continue supporting the country’s growing gaming industry. At BIG, we help our customers with more than just product compliance. We also help them strengthen cybersecurity, train employees, and prepare for long-term success in regulated gaming markets across the globe.”

BMM has supported the Peruvian gaming industry for nearly two decades and was among the first laboratories approved to test and certify online gaming and sports betting products under Perú’s new regulatory framework.

Visitors to BMM’s Booth No. 31-32 can learn more about:

  • Product testing, certification, and inspection services from BMM Testlabs.
  • Managed cybersecurity, penetration testing, vulnerability assessments, and PCI:DSS services from BIG Cyber.
  • Compliance-grade online training from RG24seven Virtual Training, available in English, Spanish, and Portuguese.

To schedule a meeting with the BIG team during PGS 2026, visit Booth No. 31-32 or book a meeting: worldtour.bmm.com/

The post BMM INNOVATION GROUP TO SHOWCASE COMPLIANCE, CYBERSECURITY, AND TRAINING SOLUTIONS AT PERÚ GAMING SHOW JUNE 17-18 IN LIMA appeared first on Americas iGaming & Sports Betting News.

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