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PlayOJO sonic logo ranked as one of the most recognisable in the UK

Published

5 years ago

June 2, 2021

Reading Time: 2 minutes

Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos

PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.

The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.

PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk. PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.

The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.

SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.

Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.

“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”

Casino Content

PopOK Gaming secures Argentina certification to supply iGaming content

Published

22 hours ago

June 26, 2026

Wladimir P.

popok-gaming-secures-argentina-certification-to-supply-igaming-content

Approval clears the supplier to distribute certified slots and instant games to licensed operators in Argentina.

PopOK Gaming has obtained certification for the Argentinian market, allowing the supplier to offer its certified gaming content to licensed operators in Argentina.

The company said the approval enables it to provide a portfolio of certified content in the country, positioning it to support local operators with slots and instant games that meet regulatory and technical requirements.

PopOK Gaming framed the certification as part of its broader push into regulated jurisdictions, with a focus on compliance and product standards. The company did not disclose which certifying body issued the approval, the scope of the certification, or a timeline for operator launches.

Argentina has become a key Latin American iGaming market, with regulation and licensing typically handled at the provincial level. PopOK Gaming said it expects further expansion initiatives as it continues to invest in regulatory compliance and international growth.

The post PopOK Gaming secures Argentina certification to supply iGaming content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Argentinian market

PopOK Gaming Strengthens Latin American Expansion with Argentina Certification

Published

22 hours ago

June 26, 2026

GamingAmericas.com

popok-gaming-strengthens-latin-american-expansion-with-argentina-certification

PopOK Gaming has announced that it has successfully obtained certification for the Argentinian market, marking another milestone in the company’s continued expansion across regulated gaming jurisdictions.

The certification enables PopOK Gaming to provide its portfolio of certified gaming content to licensed operators in Argentina, reinforcing its commitment to delivering compliant, high-quality entertainment in regulated markets worldwide.

Argentina continues to emerge as one of Latin America’s most dynamic iGaming regions, with a growing demand for innovative and engaging casino content. By meeting the market’s regulatory and technical requirements, PopOK Gaming is well-positioned to support operators with a diverse selection of slot and instant games designed to appeal to a broad player audience.

The latest certification reflects the company’s long-term strategy of expanding its international footprint while maintaining high standards of compliance, product quality, and responsible growth. As regulated markets continue to shape the future of the iGaming industry, certifications remain a key component of sustainable market development and operator confidence.

With an expanding portfolio featuring immersive gameplay, engaging mechanics, and modern game design, PopOK Gaming continues to strengthen its position as a trusted content provider for regulated operators around the world.

The Argentina certification follows the company’s ongoing efforts to broaden its presence in strategic markets, with further expansion initiatives expected as PopOK Gaming continues to invest in regulatory compliance and global growth.

The post PopOK Gaming Strengthens Latin American Expansion with Argentina Certification appeared first on Americas iGaming & Sports Betting News.

Canada

Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo

Published

23 hours ago

June 26, 2026

Wladimir P.

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Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.

Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.

The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.

According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.

The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.