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PlayOJO sonic logo ranked as one of the most recognisable in the UK

Published

5 years ago

June 2, 2021

Reading Time: 2 minutes

Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos

PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.

The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.

PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk. PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.

The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.

SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.

Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.

“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”

2026 betting analysis

Arizona Department of Gaming Releases December Sports Betting Figures

Published

1 hour ago

February 23, 2026

Wladimir P.

arizona-department-of-gaming-releases-december-sports-betting-figures

Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).

This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.

Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.

For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.

Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.

The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.

Disclaimer: December figures are self-reported by operators and may be adjusted after audit.

Full report available at gaming.az.gov/resources/reports

The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Arizona Department of Gaming Releases December Sports Betting Figures

Published

1 hour ago

February 23, 2026

GamingAmericas.com

Bettors in Arizona wagered approximately $822 million* on sports and events in December of 2025, according to a newly released report by the Arizona Department of Gaming (Department). This represents an approximate three percent decrease year-over-year when compared to December of 2024.

“Today’s report closes out the 2025 calendar year for Arizona sports betting figures, with the year exceeding nine billion dollars in event wagering activity,” said Jackie Johnson, Department Director. “Additionally, legal, regulated event wagering allowed the state of Arizona to collect more than $53 million in privilege fees for the calendar year.”

The state collected approximately $6.6 million in privilege fees for the month of December. Since the launch of legal sports betting in Arizona, people have wagered over $31 billion, generating over $165 million in event wagering privilege fees for the state.

For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $33 million in privilege fees, including $32.3 million from event wagering and $774,167 from fantasy sports.

The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from operators licensed by the Department. The full December reports are available at: gaming.az.gov/resources/reports

* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.

The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Americas iGaming & Sports Betting News.

5x3 video slot

PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’

Published

2 hours ago

February 23, 2026

Wladimir P.

pokerstars-casino-joins-forces-with-games-global-and-oros-gaming-for-new-the-slotlist-launch-‘magnificent-power-leprechaun’

PokerStars Casino has expanded its exclusive The Slotlist portfolio with the launch of Magnificent Power Leprechaun, a St Patrick’s Day-themed online slot developed in partnership with Games Global and Oros Gaming.

The new 5×3 video slot delivers a fast-paced Irish-inspired adventure led by a mischievous leprechaun character, combining dynamic gameplay mechanics with engaging bonus features designed to maximize player interaction and win potential.

Key Features of Magnificent Power Leprechaun

The game is powered by three core mechanics:

Magnificent Power feature
Cash Collect mechanic, where the leprechaun gathers coins and gold for instant rewards
Wheel Bonus with retriggerable free spins

The slot’s continuous motion design ensures a high level of engagement, with frequent feature triggers and momentum-driven gameplay. According to Oros Gaming CEO Ryan Cuddy, the title focuses on maintaining a constant sense of action through coin drops, wheel spins and animated bonus sequences.

Expanding The Slotlist Portfolio

Since its launch, PokerStars Casino’s curated The Slotlist collection has attracted over 200,000 players and generated more than 100 million spins, reinforcing its strategy of spotlighting one premium slot release each month.

Magnificent Power Leprechaun joins previous featured titles including 12 Burning Baseballs, Chicken Blast, Olympus Storm, Piggy Heist and Ice Wolf 2, all selected for innovation, visual appeal and immersive mechanics.

St Patrick’s Day Promotion & Rewards

To celebrate the launch, PokerStars Casino is offering a promotional campaign where players earn double reward points for every $50 staked on Magnificent Power Leprechaun and other Slotlist games. Participants are also entered into prize draws featuring: