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PlayOJO sonic logo ranked as one of the most recognisable in the UK

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Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos

PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.

The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.

PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk.  PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.

The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.

SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.

Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.

“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”

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Games Global

Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO

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Greek mythology slot sequel adds new modifiers and keeps a 5,000x maximum win

Games Global, working with exclusive studio partner Nailed It! Games, has released Raging Gods: Olympus 2 POWER COMBO™, a Greek mythology-themed slot sequel. The title uses a 5×3 reel layout with 20 paylines and features a maximum win potential of 5,000x, according to the companies.

The game builds on the original with an expanded POWER COMBO™ bonus game and new feature modifiers. Games Global said the new additions include Prize Double, which multiplies all Prize Symbol values on the board by 2x, and the Power Symbol, which upgrades individual prize values as spins continue.

The POWER COMBO™ bonus game can be unlocked by any bonus symbol, with all symbols that land on the feature-activating spin awarding their respective modifiers. Returning mechanics include Prize Booster (increasing Prize Symbol values by up to 5x), Extra Collect (gathering all visible cash values without removing symbols), and Instant Jackpot (awarding one of four fixed jackpots).

A SUPER collection can also open access to the POWER COMBO™ feature, activating two or more mechanics at the same time once completed. During the feature, Jackpot Gem Symbols contribute towards four fixed jackpots — Mini at 10x, Minor at 20x, Major at 200x and Mega at 5,000x — with multiple jackpots available within a single round.

Paweł Piotrowski, Co-Founder at Nailed It! Games, said: “Raging Gods: Olympus 2 POWER COMBO™ builds on the original by giving the POWER COMBO™ bonus game more flexibility.

“Adding Prize Double and Power Symbol allowed us to expand how features combine, which brings more variation to each round.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “With Raging Gods: Olympus 2 POWER COMBO™, Nailed It! Games have taken a well-performing concept and pushed it further – adding depth, energy, and new ways for players to engage.

“It’s a clear step up for the series and reinforces the strength of this theme within the Games Global portfolio.”

The post Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America

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Blokotech and Evoverse have joined as presenting sponsors of iGaming Real Talk’s content series recorded live at BiS SiGMA South America in Brazil.

According to iGaming Real Talk, the Brazil edition follows its AIBC Eurasia Dubai coverage and focuses on the LatAm iGaming market “especially since the market was regulated.” The partnership covers the full series, which iGaming Real Talk said delivered 11 in-depth interviews and more than 30 short-form video clips filmed on the expo floor.

The series includes interviews with executives and founders, including Heathcliff Farrugia (SiGMA World), Miranda Guliashvili (SOFTSWISS) and Dominic Sawyer (TEQUITY), among others.

Surya Palli, Founder of iGaming Real Talk, said: “BiS SiGMA South America has quickly become a key meeting point for the LatAm iGaming ecosystem. Partnering with Blokotech and Evoverse allows us to scale the reach of these conversations and continue building a platform that showcases real insights from across the industry.”

iGaming Real Talk said the Brazil edition is part of its “Real Roadshow 2026” content plan and is positioned around the region’s post-regulation market evolution.

The post Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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game-mechanics

Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April

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Microgaming is launching a new slot mechanic, Link & Merge, on 29 April via the simultaneous release of three titles: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge.

The Link&Merge feature is positioned as a variation on Hold & Spin-style gameplay. When five or more adjacent Coin symbols land, they link and merge into a single higher-value symbol. The merge then triggers one of three bonus outcomes: Jackpot, Multiply or Spread, with the potential for additional Coin symbols to land and create further merges.

Microgaming is pairing the mechanic with three themes at launch: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge. The supplier said each title uses the Link&Merge bonus within a shared core framework that includes cluster wins, Wild Meter progression, Free Spins and Multiplier Trail functionality.

A Microgaming spokesperson said: “Link&Merge gives us a mechanic with real forward momentum. Each merge has the potential to change the shape of the feature, open up new opportunities and keep the round moving in a way that feels both familiar and fresh. By launching three games around it simultaneously, we are able to give the mechanic a much bigger stage from day one and show the range it can bring to the Microgaming portfolio.”

The post Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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