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Playson signs comprehensive deal with MaxBet.ro
Content provider teams up with one of Romania’s foremost operators
Casino games and software developer Playson has announced a deal to supply MaxBet.ro with its wide range of slot games.
The agreement significantly enhances the Romanian operator’s online casino offering with access to Playson’s popular portfolio of slot titles, including smash-hits such as 3 Fruits Win: Double Hit, Wolf Power: Hold and Win and Legend of Cleopatra: Megaways
Playson’s latest deal within the CEE markets demonstrates its growing strength in the region and beyond, having significantly bolstered its content offering and expanded its international footprint over a consistent period.
Blanka Homor, Sales Director at Playson, said: “MaxBet occupies a leading position within the key market of Romania, so signing with the operator is a welcome step for the company.
“Our multi-award-nominated offering has continued to expand and improve in recent weeks with an innovative range of new mechanics and gaming titles, so we have no doubt that it will prove highly beneficial for our new partner.”
Victor Rusinov, CEO at Maxbet.ro, said: “We’re thrilled to be launching with Playson, a world-class provider boasting an extensive and varied array of products which have been successful across the globe.
“We look forward to working alongside our new partner and have no doubt that our collaboration will bring myriad benefits to both companies in the coming period.”
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aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Evoplay adds bet365 to its Brazil operator lineup
Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.
The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino aggregation
Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone
Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.
The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.
For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.
The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.
Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”
The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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