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EVOLUTION AND SCIENTIFIC GAMES STRIKE LAND-BASED LIGHTNING ROULETTE DEAL

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Evolution has announced that it has signed an exclusive agreement with Scientific Games to make Evolution’s multi-award winning live online Lightning Roulette game available as a showpiece physical game in land-based casinos worldwide.

The deal will see the distinctive Evolution Lightning Roulette live wheel, with its striking game setting with integrated random RNG multipliers, made available exclusively from Scientific Games to land-based casinos worldwide. It will be the first Evolution game, other than the company’s Dual Play Roulette and Baccarat games which are tables that are streamed from land-based casinos tables, to make the transition from live to land-based.

Launched in its online live version in 2018, Lightning Roulette was awarded Product Innovation of the Year at the Global Gaming Awards, G2E Las Vegas and EGR’s Game of the Year. The game is like no other Roulette game in that it features a traditional Roulette wheel in a visually stunning TV game show style setting that blends both live and advanced RNG gameplay. As part of the traditional Roulette play, Lightning Roulette adds high-payout RNG ‘Lucky Number’ wins in every game round. These hit in the form of lightning strikes that illuminate certain numbers for multiplied wins on an eye-catching digital backdrop integrated into the game setting.

Evolution and Scientific Games have a long and successful relationship, notably in the European, Canadian and US markets. Evolution’s Live Casino solutions are part of Scientific Games’ platform, while Evolution has developed online Live Casino versions of Scientific Games’ Three Card Poker and Ultimate Texas Hold ’Em, as well as the MONOPOLY Live game show, created via sublicense from Scientific Games in partnership with Hasbro, Inc.

Todd Haushalter, Chief Product Officer at Evolution, said: “Lightning Roulette has been the biggest table game in online casino for years and we are thrilled to have Scientific Games bring it to land-based casinos. This gets us one step closer to letting players find Lightning Roulette everywhere they want to play. At Evolution, we have millions of players who enjoy the game, so there should be an instant fan base who are ready to play at their local casino when given the chance. When we created Lightning Roulette this was the first-time random computer outcomes had been mixed with physical real-world outcomes in Live Casino, and it was an instant success with players. This is also the first time an Evolution game has been brought into land-based casinos, so it is really quite exciting for us!”

Rob Bone, Senior Vice President of Global Systems and Table Games at Scientific Games, commented: “We have watched Lightning Roulette’s phenomenal success in a live-dealer, online format and cannot wait to make it available on the gaming floors of land-based casinos across North America and around the world. With its trademark lightning strikes and big-win multipliers, Lightning Roulette is sure to be one of the most visually engaging and entertaining live table games ever offered. It provides a truly unique roulette experience for players and we are confident that in its land-based form, scheduled for go-live in 2022, it will be an absolute star attraction.”

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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