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EVOLUTION AND SCIENTIFIC GAMES STRIKE LAND-BASED LIGHTNING ROULETTE DEAL

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Evolution has announced that it has signed an exclusive agreement with Scientific Games to make Evolution’s multi-award winning live online Lightning Roulette game available as a showpiece physical game in land-based casinos worldwide.

The deal will see the distinctive Evolution Lightning Roulette live wheel, with its striking game setting with integrated random RNG multipliers, made available exclusively from Scientific Games to land-based casinos worldwide. It will be the first Evolution game, other than the company’s Dual Play Roulette and Baccarat games which are tables that are streamed from land-based casinos tables, to make the transition from live to land-based.

Launched in its online live version in 2018, Lightning Roulette was awarded Product Innovation of the Year at the Global Gaming Awards, G2E Las Vegas and EGR’s Game of the Year. The game is like no other Roulette game in that it features a traditional Roulette wheel in a visually stunning TV game show style setting that blends both live and advanced RNG gameplay. As part of the traditional Roulette play, Lightning Roulette adds high-payout RNG ‘Lucky Number’ wins in every game round. These hit in the form of lightning strikes that illuminate certain numbers for multiplied wins on an eye-catching digital backdrop integrated into the game setting.

Evolution and Scientific Games have a long and successful relationship, notably in the European, Canadian and US markets. Evolution’s Live Casino solutions are part of Scientific Games’ platform, while Evolution has developed online Live Casino versions of Scientific Games’ Three Card Poker and Ultimate Texas Hold ’Em, as well as the MONOPOLY Live game show, created via sublicense from Scientific Games in partnership with Hasbro, Inc.

Todd Haushalter, Chief Product Officer at Evolution, said: “Lightning Roulette has been the biggest table game in online casino for years and we are thrilled to have Scientific Games bring it to land-based casinos. This gets us one step closer to letting players find Lightning Roulette everywhere they want to play. At Evolution, we have millions of players who enjoy the game, so there should be an instant fan base who are ready to play at their local casino when given the chance. When we created Lightning Roulette this was the first-time random computer outcomes had been mixed with physical real-world outcomes in Live Casino, and it was an instant success with players. This is also the first time an Evolution game has been brought into land-based casinos, so it is really quite exciting for us!”

Rob Bone, Senior Vice President of Global Systems and Table Games at Scientific Games, commented: “We have watched Lightning Roulette’s phenomenal success in a live-dealer, online format and cannot wait to make it available on the gaming floors of land-based casinos across North America and around the world. With its trademark lightning strikes and big-win multipliers, Lightning Roulette is sure to be one of the most visually engaging and entertaining live table games ever offered. It provides a truly unique roulette experience for players and we are confident that in its land-based form, scheduled for go-live in 2022, it will be an absolute star attraction.”

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining  in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

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Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players

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Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.

Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.

Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.

Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.

The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.

Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.

Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.

Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.

For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.

The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.

With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.

The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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