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EVOLUTION AND SCIENTIFIC GAMES STRIKE LAND-BASED LIGHTNING ROULETTE DEAL

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Evolution has announced that it has signed an exclusive agreement with Scientific Games to make Evolution’s multi-award winning live online Lightning Roulette game available as a showpiece physical game in land-based casinos worldwide.

The deal will see the distinctive Evolution Lightning Roulette live wheel, with its striking game setting with integrated random RNG multipliers, made available exclusively from Scientific Games to land-based casinos worldwide. It will be the first Evolution game, other than the company’s Dual Play Roulette and Baccarat games which are tables that are streamed from land-based casinos tables, to make the transition from live to land-based.

Launched in its online live version in 2018, Lightning Roulette was awarded Product Innovation of the Year at the Global Gaming Awards, G2E Las Vegas and EGR’s Game of the Year. The game is like no other Roulette game in that it features a traditional Roulette wheel in a visually stunning TV game show style setting that blends both live and advanced RNG gameplay. As part of the traditional Roulette play, Lightning Roulette adds high-payout RNG ‘Lucky Number’ wins in every game round. These hit in the form of lightning strikes that illuminate certain numbers for multiplied wins on an eye-catching digital backdrop integrated into the game setting.

Evolution and Scientific Games have a long and successful relationship, notably in the European, Canadian and US markets. Evolution’s Live Casino solutions are part of Scientific Games’ platform, while Evolution has developed online Live Casino versions of Scientific Games’ Three Card Poker and Ultimate Texas Hold ’Em, as well as the MONOPOLY Live game show, created via sublicense from Scientific Games in partnership with Hasbro, Inc.

Todd Haushalter, Chief Product Officer at Evolution, said: “Lightning Roulette has been the biggest table game in online casino for years and we are thrilled to have Scientific Games bring it to land-based casinos. This gets us one step closer to letting players find Lightning Roulette everywhere they want to play. At Evolution, we have millions of players who enjoy the game, so there should be an instant fan base who are ready to play at their local casino when given the chance. When we created Lightning Roulette this was the first-time random computer outcomes had been mixed with physical real-world outcomes in Live Casino, and it was an instant success with players. This is also the first time an Evolution game has been brought into land-based casinos, so it is really quite exciting for us!”

Rob Bone, Senior Vice President of Global Systems and Table Games at Scientific Games, commented: “We have watched Lightning Roulette’s phenomenal success in a live-dealer, online format and cannot wait to make it available on the gaming floors of land-based casinos across North America and around the world. With its trademark lightning strikes and big-win multipliers, Lightning Roulette is sure to be one of the most visually engaging and entertaining live table games ever offered. It provides a truly unique roulette experience for players and we are confident that in its land-based form, scheduled for go-live in 2022, it will be an absolute star attraction.”

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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

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Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Fernando Di Carlo CEO of Yellow Elephant Studios

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

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SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development.

The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.

A Studio Built for the Next Generation of Gaming

Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.

“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”

Accelerated Global Reach Through SCCG’s Network

By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.

“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”

The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.

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Affiliate World Asia 2025

N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations

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N1 Partners wrapped up a dynamic week at Affiliate World Asia 2025 in Bangkok, strengthening relationships with industry leaders, taking part in key networking events, engaging with iGaming media, and celebrating a major milestone — winning “The Best Gambling/Betting Affiliate Program” at the Affiliate Space Awards 2025 by Conversion Club.

Across the conference, side events, and business  meetings, the team aligned strategies for 2026, discussed performance trends, explored new collaboration formats, and presented upcoming product updates. These conversations shaped a more focused partnership roadmap for the year ahead.

A defining moment of AWA week was N1 Partners’ success  at the Affiliate Space Awards 2025 by Conversion Club. N1 Parthers was named “Best Gambling/Betting Affiliate Program”. Determined by peer voting and expert evaluation, the award reflects the affiliate program’s proven results, reliability, and consistently strong performance recognized across the industry.

“We’re incredibly grateful for this recognition,” says Alexa Bond, Head of Affiliates at N1 Partners. “What truly makes this program the best is the product depth across our brands, a hands-on affiliate managers team that is always present, and partner conditions designed with care – all that meets affiliates where they are. Winning this award isn’t just about N1 Partners, but every affiliate who grows with us. This is our common win.”

The team also joined the Affiliate Drinks Meetup Bangkok 2025, where the relaxed  setting encouraged direct, meaningful discussions on performance, GEO strategies, and long-term cooperation.

Throughout the week, N1 Partners was present at Fridman Palace, a curated business space where industry leaders gathered for strategic meetings. As the sponsor of the smoking lounge, the company hosted partners in a comfortable, premium environment designed for meaningful conversations and high-level deal-making.

With the Bangkok chapter concluded, the focus now shifts to Barcelona 2026, where N1 Partners will host the grand finale of the N1 Puzzle Promo during iGB/ICE Europe week. The celebration will feature exclusive prizes, a high-energy entertainment program, and the reveal of the Robinson R22 Beta II helicopter winner — setting the stage for one of the most anticipated events of the upcoming iGaming year.

N1 Partners extends its thanks to everyone who connected with the team in Bangkok, shared insights, and contributed to the energy of this week.

Next stop: Barcelona.

Be number one with N1!

The post N1 Partners Takes Action at Affiliate World Asia 2025 with a New Award and Key Event Collaborations appeared first on Gaming and Gambling Industry Newsroom.

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