Latest News
NordicBet resumes Liga sponsorship in Denmark
The second highest football league in Denmark will again be known as NordicBet Liga
Betsson Group, through its brand NordicBet, and Divisionsforeningen, have agreed to resume the sponsorship of the first division football league in Denmark. With this renewal, the second highest football league in Denmark will again be known as NordicBet Liga.
NordicBet has been sponsoring this league since 2017 and was paused last year due to a change in regulation. The sponsorship can now resume as the regulations were amended. The newly signed agreement covers the 2021/2022 season, meaning that this league will once again be known as NordicBet Liga when it starts on 25th July 2021.
Claus Thomsen, CEO of Divisionsforeningen is glad that the unfortunate suspension of the deal did not diminish NordicBet’s commitment towards Danish football. The restart of the sponsorship sends a positive signal of support benefitting both the participating clubs and NordicBet Liga in general.
“We are happy that in cooperation with NordicBet, we can announce such positive news and continue our great cooperation after a year’s break. In NordicBet, we have a dedicated and stable partner with a focus on responsible gaming. They are a partner that is supporting Danish football even in such a challenging time for world football. This extension sends a signal that Danish football is still worth supporting”, says Claus Thomsen.
The collaboration between Betsson Group and the Danish First Division has been going on for a number of years. It started with Betsafe (2012-2013), NordicBet (2013-2014) and NordicBet (since 2017).
Ronni Hartvig, Chief Commercial Officer at Betsson Group, said “even though our sponsorship was on pause, we still continued supporting the clubs by looking on from outside the pitch and now we are happy to step back in the pitch and resume this great partnership. Our goal is to continue in strengthening the league and drive new initiatives which we hope will bring fans even closer to the clubs they support.”
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Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks
PropellerAds has launched Interactive Ads, a new ad format the company says is designed to improve click quality and increase conversion rates by adding a brief interaction before users reach an advertiser’s landing page.
Interactive Ads require users to complete a lightweight action—such as swiping, selecting, taking a mini quiz, or clicking a confirmation—before continuing. PropellerAds positions this “engagement step” as a filter for high-intent users, with the aim of reducing accidental clicks and low-interest traffic that can dilute campaign performance.
The company said the format is designed to be activated within existing campaign workflows and does not require additional creative assets or technical development. PropellerAds also said its platform automatically selects the interaction type based on advertiser goals and user characteristics.
PropellerAds suggested the format can be used alongside other ad approaches in a broader funnel—for example, using Social Commerce to generate initial traffic and Interactive Ads to qualify users before conversion.
Separately, PropellerAds said it was featured in G2’s Summer Report, which the software marketplace compiles using verified customer reviews, market presence, and user feedback.
The post PropellerAds rolls out Interactive Ads format aimed at higher-intent clicks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetGames
Weekend Reels | Week 21: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
Booming Games has released its latest slot “Diamond Forge: Link & Loot”. Boasting a 5×3 grid with 10 fixed paylines, the game offers players a maximum win potential of 10,000x. Set on a classic, diamond background, two explosive bonus features provide the ultimate experience for those seeking entertaining gameplay.

GAMOMAT has expanded its portfolio with the launch of Multi Machine, a classic fruit game crafted to connect with German players. Multi Machine is a 4-reel, 81 Ways to win fruit title that places the Wild at the centre, focusing on clean, stripped-back reel action.

DEGEN Studios has released Tomb of Wishes, a 5×5 cluster pays slot built around cascading wins, Random Wilds and a three-stage bonus sequence themed around a genie. In the base game, winning clusters remove symbols from the grid and feed a central counter. As more symbols are cleared, Random Wilds can land to help complete clusters and extend cascades.

PopOK Gaming has launched a new slot game, Fortune Tarta, with the title released on May 15, 2026. The supplier said the Asian-themed game is available for integration and is built around a 3×3 layout with five paylines.

Greentube continues to build on one of its most popular game franchises with the launch of Cash Connection Charming Lady’s Boom Coins, the latest charming addition to the Cash Connection series. Bringing together two fan-favourites, the 5×3 title combines the widely enjoyed Cash Connection mechanics with the unmistakable elegance of Charming Lady’s Boom.

Evoplay has launched Juicy Fruit Coins Hold and Win, its latest slot release built around a classic fruit-machine theme and a modern Hold and Win mechanic. The five-reel title uses traditional fruit symbols and wilds, with Scatter symbols triggering Free Spins.

Relax Gaming has released Purrrminator Dream Drop, the latest title in its Dream Drop jackpot series. The supplier said the Dream Drop series has now produced 30 MEGA Jackpot millionaires, with four payouts triggered this year in a record time frame.

BetGames has launched Chili Cash, a new high-volatility slot that debuts the supplier’s Hold & Win Plus feature. The game includes 243 ways to win, four jackpots and a stated maximum payout of 10,000x. Chili Cash is built on a 5×3 reel layout. BetGames said Hold & Win Plus allows players to lock in cash and jackpot prizes.

Pragmatic Play has expanded its fan-favourite canine slot franchise with the release of “The Big Dog House”. The main highlight of this new slot is the introduction of colossal wilds that help players target a massive 15,000x win potential.

Inspired Entertainment, Inc., a prominent B2B provider of gaming content, systems, and solutions, has announced the launch of three new titles—The Great Eggscape
, Aphrodite Legends of Olympus
, and Gold Fever Mine All Mine
—across the UK and Malta iGaming markets.

The post Weekend Reels | Week 21: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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