Latest News
Esports Entertainment Group to Add Swedish and Spanish-Licensed Gaming Business with Acquisition of Bethard
- Bethard, the B2C business of Gameday Group plc, generated $31M net gaming revenues in 2020
- GMBL raises Fiscal 2022 revenue guidance to $100M-$105M as result of the transaction
Esports Entertainment Group, Inc., an esports entertainment and online gambling company, today announced the signing of an agreement to acquire Gameday Group’s B2C business, operating under the ‘Bethard’ brand by Bethard Group Limited (“Bethard”), a fast-growing sports betting operator that generated $31 million in revenue in 2020. Under the terms of the agreement, EEG will pay EUR 16 mil ($19.5 mil) in cash and a 12% net gaming revenue share for two years. The acquisition is expected to close on July 1, 2021. As a result of transaction, Esports Entertainment Group is raising its fiscal 2022 revenue guidance to $100 million to $105 million.
“This is another great addition for Esports Entertainment Group that substantially increases our revenues, and available markets,” commented Grant Johnson, CEO of Esports Entertainment Group. “With this transaction, we expect to gain two new gaming licenses, including one in the strategically important Swedish market. At the completion of the license hand over we will have 6 tier one licenses.”
Bethard is an iGaming company that offers sports betting and casino games online. The company was founded in 2012 and consists of a team of passionate individuals who shares a vision of taking sports betting and casino to the next level. Bethard has a strong focus on responsible gambling with best-in-class compliance functions in order to act properly and in a sustainable way in regulated markets. The company is based in St. Julians, Malta.
According to ResearchAndMarkets.com, the global gaming market reached a value of $167.9 billion in 2020 and is forecasted to grow at a 9.2% CAGR through 2026, reaching $287.1 billion.
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22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026
22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.
More Than a Brand—A Track Record
22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.
The Nominations Tell a Story
22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.
The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.
Partners at the Centre of It All
The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.
Cast Your Vote
The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.
Casino Malta
EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta
Invite-only No Limit Hold’em event runs 30 April at Casino Malta, InterContinental Hotel, with prizes for SBC Summit attendees.
EvenBet Gaming will host an invite-only No Limit Hold’em poker tournament with SBC on 30 April, the final day of SBC Summit Malta. The event will take place at Casino Malta at the InterContinental Hotel and is restricted to conference delegates.
The companies are positioning the tournament as a networking format built around a “premium, fast-paced poker experience,” with professional hosting at the venue.
Prizes listed for the event include an iPad Air, Apple Watch 11, and AirPods Pro 3.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector.
“Taking place in Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to create new connections while enjoying one of the industry’s most iconic card games.”
The post EvenBet Gaming and SBC set private poker tournament for SBC Summit Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Just Slots
QTech Games adds Just Slots to its aggregation platform
Deal expands distribution for Just Slots titles via QTech’s operator network, with a focus on Africa and Latin America.
QTech Games has signed a new content partnership with slots studio Just Slots, adding the supplier’s catalogue to QTech’s aggregation platform for its operator clients.
The integration makes a range of Just Slots titles available via QTech, including Shogun Skylord, Rain and Ruin, Book of Abyss, and Shadow Pirates. The companies said the deal is aimed at extending distribution across emerging markets, particularly Africa and Latin America.
QTech Games CEO Philip Doftvik said: “We’re dedicated to rolling out more and more elite content and product innovation that drives revenue for our partners. So, this deal with Just Slots extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.
“Just Slots’ stunning portfolio will assist any platform partner ensure a complete brand experience that players enjoy and return to, driving dwell-time and fresh revenue streams. Their games introduce compelling narrative twists to their features, appealing to the culturally varied proclivities of new players across a swathe of untapped territories.”
Nick Formosa, Head of Client Strategy at Just Slots, said: “This is a partnership we’re genuinely excited about. QTech has the reach, the operator relationships, and the on-the-ground expertise in markets where slot demand is growing fastest. Being part of their platform puts our content exactly where we want it to be, and we’re looking forward to seeing our games find new audiences across Asia, Africa, and Latin America.”
The post QTech Games adds Just Slots to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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