Latest News
Esports Entertainment Group to Add Swedish and Spanish-Licensed Gaming Business with Acquisition of Bethard
- Bethard, the B2C business of Gameday Group plc, generated $31M net gaming revenues in 2020
- GMBL raises Fiscal 2022 revenue guidance to $100M-$105M as result of the transaction
Esports Entertainment Group, Inc., an esports entertainment and online gambling company, today announced the signing of an agreement to acquire Gameday Group’s B2C business, operating under the ‘Bethard’ brand by Bethard Group Limited (“Bethard”), a fast-growing sports betting operator that generated $31 million in revenue in 2020. Under the terms of the agreement, EEG will pay EUR 16 mil ($19.5 mil) in cash and a 12% net gaming revenue share for two years. The acquisition is expected to close on July 1, 2021. As a result of transaction, Esports Entertainment Group is raising its fiscal 2022 revenue guidance to $100 million to $105 million.
“This is another great addition for Esports Entertainment Group that substantially increases our revenues, and available markets,” commented Grant Johnson, CEO of Esports Entertainment Group. “With this transaction, we expect to gain two new gaming licenses, including one in the strategically important Swedish market. At the completion of the license hand over we will have 6 tier one licenses.”
Bethard is an iGaming company that offers sports betting and casino games online. The company was founded in 2012 and consists of a team of passionate individuals who shares a vision of taking sports betting and casino to the next level. Bethard has a strong focus on responsible gambling with best-in-class compliance functions in order to act properly and in a sustainable way in regulated markets. The company is based in St. Julians, Malta.
According to ResearchAndMarkets.com, the global gaming market reached a value of $167.9 billion in 2020 and is forecasted to grow at a 9.2% CAGR through 2026, reaching $287.1 billion.
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Las Vegas
Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run
Latin music-and-dance production led by Las Vegas-based producer Adan Alejandro plays the Plaza showroom at 7:30 p.m.
Plaza Hotel & Casino will host Bolero – The Show for a one-night performance in its showroom on Saturday, June 20 at 7:30 p.m.
The production is billed as a Latin music-and-dance show featuring a live band, singers, and dancers, with influences including bolero, flamenco, salsa, tango, mambo, and other Latin rhythms.
Bolero – The Show is led by Las Vegas-based producer, singer, and songwriter Adan Alejandro. The Plaza said the show’s production team and performers have roots in the Latin entertainment community and experience performing in Las Vegas and other venues across the US and Latin America.
Tickets are now on sale for the June 20 performance.
The post Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20
The Plaza Hotel & Casino welcomes Bolero – The Show to its classic Vegas showroom for one night only, Saturday, June 20 at 7:30 p.m.
Bolero – The Show is a bohemian Latin musical blending Latin rhythm, passionate dance, and timeless love songs. Featuring a live band, singers, and dancers, the show creates an immersive and elegant experience inspired by bolero, flamenco, and Latin music.
Led by Las Vegas-based producer, singer, and songwriter Adan Alejandro, the production team and show performers have roots in the Latin entertainment community and many years of experience performing live music and entertainment events in Las Vegas and other venues across the United States and Latin America.
Bolero – The Show is designed as an immersive live entertainment experience that blends music, dance, and theatrical elements inspired by Afro-Caribbean and Latin American traditions. The production combines bolero, salsa, tango, flamenco, mambo, and other Latin rhythms in a format created specifically for the Las Vegas showroom environment.
With a live band, dancers and vocal performers, Bolero – The Show creates a large-scale Latin musical and theatrical experience with an emphasis on rhythm, movement, passion, and audience connection that is designed specifically for the Plaza’s showroom.
Tickets are now on sale for the June 20th performance at Bolero – A Bohemian Latin Musical – Plaza Hotel and Casino.
The post Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20 appeared first on Americas iGaming & Sports Betting News.
advertising
ANJL challenges Rio Grande do Sul law banning lottery advertising in court
The National Association of Gaming and Lotteries (ANJL) is challenging, in court, Law No. 16.508/2026, enacted in the state of Rio Grande do Sul, which bans lottery advertising in the state.
The entity has filed a Direct Action of Unconstitutionality (ADI No. 7971) before the Federal Supreme Court (STF), arguing that the state law interferes with matters under federal jurisdiction, particularly by imposing restrictions with direct effects on broadcasting activities and on the placement of advertising in media outlets regulated at the federal level.
The central issue in the dispute goes beyond the lottery market.
The controversy primarily concerns the limits of state authority over advertising content broadcast on radio, television, and other media subject to nationwide federal regulation.
By establishing a broad advertising ban, the state law creates practical obstacles for broadcasters, media outlets, agencies, and operators acting in compliance with federal legislation, generating legal uncertainty about which messages can be transmitted, through which channels, and under what conditions.
According to the association, the state restriction also creates a significant regulatory issue: by preventing advertising from companies authorized and supervised at the federal level, the law reduces the communication capacity of the legal market without effectively addressing illegal platforms operating outside the regulatory framework and ignoring public authority restrictions.
In practice, the measure may shift the debate away from consumer protection toward a generalized restriction on communication, with direct impacts on broadcasting and on the freedom to advertise lawful products.
For ANJL, responsible advertising is an essential tool to differentiate licensed operators from illegal websites.
It is through advertising that consumers can identify regulated companies, protection mechanisms, official channels, and responsible gaming practices.
A broad ban, on the other hand, tends to create asymmetry: while legal companies lose the ability to communicate through formal and auditable channels, unlicensed operators continue using aggressive, unregulated strategies often aimed at vulnerable audiences, without any state control.
The post ANJL challenges Rio Grande do Sul law banning lottery advertising in court appeared first on Americas iGaming & Sports Betting News.
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