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Esports Entertainment Group to Add Swedish and Spanish-Licensed Gaming Business with Acquisition of Bethard

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  • Bethard, the B2C business of Gameday Group plc, generated $31M net gaming revenues in 2020
  • GMBL raises Fiscal 2022 revenue guidance to $100M-$105M as result of the transaction

Esports Entertainment Group, Inc., an esports entertainment and online gambling company, today announced the signing of an agreement to acquire Gameday Group’s B2C business, operating under the ‘Bethard’ brand by Bethard Group Limited (“Bethard”), a fast-growing sports betting operator that generated $31 million in revenue in 2020. Under the terms of the agreement, EEG will pay EUR 16 mil ($19.5 mil) in cash and a 12% net gaming revenue share for two years. The acquisition is expected to close on July 1, 2021. As a result of transaction, Esports Entertainment Group is raising its fiscal 2022 revenue guidance to $100 million to $105 million.

“This is another great addition for Esports Entertainment Group that substantially increases our revenues, and available markets,” commented Grant Johnson, CEO of Esports Entertainment Group. “With this transaction, we expect to gain two new gaming licenses, including one in the strategically important Swedish market. At the completion of the license hand over we will have 6 tier one licenses.”

Bethard is an iGaming company that offers sports betting and casino games online. The company was founded in 2012 and consists of a team of passionate individuals who shares a vision of taking sports betting and casino to the next level. Bethard has a strong focus on responsible gambling with best-in-class compliance functions in order to act properly and in a sustainable way in regulated markets. The company is based in St. Julians, Malta.

According to ResearchAndMarkets.com, the global gaming market reached a value of $167.9 billion in 2020 and is forecasted to grow at a 9.2% CAGR through 2026, reaching $287.1 billion.

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Andy Phillips SportingRisk.com CBDO

Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports

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Deal covers pre-match and in-play football markets, including in-play multis and micromarkets across more than 150 competitions.

Sporting Risk has partnered with BOYLE Sports to integrate its Player Props, Pre-canned BetBuilder, and Next-Gen player-centric in-play BetBuilder into the operator’s sportsbook.

The companies said the rollout will increase player market coverage and combinability for BOYLE Sports in the UK and Ireland, with support for player markets across more than 150 global competitions.

According to the announcement, the integration also includes in-play multis and micromarkets aimed at expanding real-time betting options tied to player-driven markets.

Andy Phillips, SportingRisk.com CBDO, said: “It’s great to see us strengthen our position in the UK market via a partnership with a high street brand who have a lot of operational expertise and are driving forward with a great online product. The UK is the most competitive football Betbuilder market and we are helping operators here to surpass the very best products across all the objective metrics we can measure.”

David Burgin, Trading Director at BOYLE Sports, added: “Our focus at BOYLE Sports is on delivering a market-leading experience and this partnership with Sporting Risk significantly enhances our football offering. The depth of player markets, combinability and in-play capabilities will offer more engaging opportunities, and we’re excited to bring these innovations to our customers as we continue to improve the quality and breadth of our sportsbook.”

The post Sporting Risk supplies player props and BetBuilder tools to BOYLE Sports appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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21.com

21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton

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21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.

The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.

Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.

Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.

“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.

“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.

The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.

The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games signs content deal with World Sports Betting in South Africa

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WSB adds Booming titles including Tasty Bonanza, Cash Pig and the Buffalo series to its casino lobby.

Booming Games has signed a partnership with World Sports Betting (WSB) to roll out a selection of its casino titles on WSB’s platform in South Africa.

Under the agreement, WSB players will gain access to Booming Games content including Tasty Bonanza, Cash Pig and the Buffalo series. Booming Games positioned the deal as part of its wider expansion strategy across Africa.

Ryno Du Plessis, Group Chief Operating Officer at World Sports Betting, said: “We believe that Booming’s portfolio will offer something new and unique to our clients. Titles like Tasty Bonanza, Cash Pig and the popular Buffalo series are sure to be very popular with our player base.”

Solomon Godwin, Head of Africa at Booming Games, added: “We are thrilled to partner with World Sports Betting, a company with an outstanding reputation for delivering premium entertainment to players across the South African market. This collaboration represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa. We look forward to building a successful long-term relationship and delivering high-quality entertainment to their customers.”

The post Booming Games signs content deal with World Sports Betting in South Africa appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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