Latest News
SoftSwiss Sportsbook introduces Comboboost
SoftSwiss announced the introduction of the new bonus functionality — comboboost for its Sportsbook Platform. It will enable players to receive an additional bonus on an express winning bet for top sports and tournaments. This newly added feature will make the SoftSwiss Sportsbook an even more personalised tool for its B2B clients.
Just days ahead of large-scale summer tournaments like the Grand Slam commencing on May 30, the SoftSwiss Sportsbook extends its functionality by adding comboboost which is now fully flexible and customisable, adhering to all possible needs of the clients. Furthermore, the newly added feature will speed up the overall betting experience for the players and will make it smoother and more convenient.
The SoftSwiss Sportsbook comboboost is now conveniently tailored for all top sports (soccer, ice hockey, basketball, tennis, cricket, esports and many more) providing bonuses of up to 30%. Speaking of the top tournaments – Sportsbook has a separate offering of bonuses up to 50% on winning bets for NBA, NHL playoffs, Ice Hockey World Championship, the French Open, Euro 2020, and other main events of this summer.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re excited to be upgrading our comboboost feature just ahead of the 2021 summer filled with massive tournaments like the Grand Slam, Euro 2020 and many more. This new upgrade will provide both our clients and their players with lots of new opportunities to further customise their betting experience to their needs. Here at SoftSwiss we’re always striving to deliver the best and most innovative solutions to our clients, as well as diversifying the functionality of our product. Keep an eye out on us as we’ve got lots of interesting things planned out in 2021”.
The Sportsbook solution recently added features, like BetCashout, Bet Builder, System and Maxbet. The main odds feeds provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience, which in its turn increases platform usability.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.
With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.
The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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