Insomnia Gaming Festival Organiser ‘Player1 Events’ Acquired by Supernova Capital

Insomnia founder Craig Fletcher to return and join Supernova exec team. Planning underway to relaunch Insomnia Gaming Festival in 2021, subject to COVID restrictions.

Private equity firm Supernova Capital has today announced it has fully acquired Player1 Events from GAME and sets out its vision for holding events in 2021 and beyond.

Craig Fletcher, the founder of Multiplay and the Insomnia Gaming Festival, will return to lead Insomnia operations following the acquisition. Craig will also join Supernova’s executive team and provide the driving force and entrepreneurial spirit behind Supernova’s future plans for live events and esports. All existing P1E staff will be retained as part of the acquisition and will be potentially working on an Insomnia event in 2021 along with future events planned in the UK and internationally in 2022 and beyond.

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Craig Fletcher commented, “We’ve seen over the last year that the demand for events has been palpably growing, both as interest in esports has grown dramatically, but also people longing to return to the atmosphere of being at a live event. By relaunching Insomnia, we will take things to a new level, uniting gamers of all ages, and players of all levels to come together at inspiring live events. We hope to be in a position to make announcements on 2021 events soon.”

Paul Wedgwood, Co-Founder & CEO of Supernova said, “Insomnia is an event with global appeal, and we’re excited about the impact Supernova and our partners can make. We’re in an excellent position to help brands develop their own events and communities post-COVID, following a transformative 12 months in the industry. We also look forward to continuing our close relationship with GAME and Belong as we develop new experiences for our own growing community.”

Sarah Hodgson, UK FD of GAME commented: “The Insomnia Gaming Festival is a crucial date on the gaming calendar for bringing gamers together to celebrate the games they love. The event has always had a wide appeal and we look forward to seeing what Craig and the Supernova team can do in the future.”