Latest News
SIS expands Orenes partnership with Trading Services deal
New agreement covers horse racing and greyhound content for Versus sportsbook brand
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its partnership with Spanish customer Orenes to provide its retail brand Versus Apuestas with early morning prices and derivatives for its horse and greyhound racing content.
These additional products, supplied by SIS Trading Services, further expands Orenes’s retail offering, widening the brand Versus Apuestas with a greater number of betting markets made available for its customers to engage with, including match bets, betting without the favourite and additional place markets, as well as popular markets such as odds vs evens and inside vs outside.
The early morning prices and derivatives cover all horse and greyhound racing events supplied by SIS, including UK and Irish horse racing, international horse racing from the Czech Republic, Dubai, Germany, Hungary, Latin America, and the US, as well as UK, Irish and North American greyhound racing.
SIS Trading Services will provide the Spanish operator with the most comprehensive range of markets and pricing for horse and greyhound racing, with prices covering the entire betting lifecycle of a race. Orenes will benefit from industry leading algorithms developed by SIS that analyse racing data and create high quality real-time prices.
Angel Calderon, Digital Sales Manager at SIS, said: “We have successfully partnered with Orenes for a number of years to provide our premium horse and greyhound racing offer to their customers and we are very pleased to have enhanced our partnership with them through this deal.
“As well as being able to access our industry-leading racing content, Orenes customers will now have access to early morning prices and an extensive range of derivatives markets provided by our team of Trading experts.”
Juan José López, Sport Betting Director at Versus (Orenes), said: “We are thrilled to have extended our partnership with SIS, which made perfect sense to us, given their excellent racing content has been very popular with our customers over the last few years.
“SIS’s range of markets and pricing for horse and greyhound racing is unrivalled in the industry and we are sure that these new early morning prices and derivatives will help us to further enhance our customers’ engagement while also driving revenues.”
Powered by WPeMatico
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
Doron Affiliate Manager [email protected]
Anna Affiliate Manager [email protected]
Maxim Affiliate Manager [email protected]
The post HELL Partners at IGB Live Prada Gifts, Private Screenings, and Your Next Best Deal appeared first on Americas iGaming & Sports Betting News.
London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.
IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40
— not hard to find, even harder to ignore.
What HELL Partners actually brings to the table
For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.
Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.
What’s waiting at the stand
HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.
Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.
And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.
The VIP event — for the VIP Inner Circle
Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.
It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.
Booth L40, ExCeL London
IGB Live 2026
Book a meeting with a manager:
▪️Doron Affiliate Manager [email protected]
▪️Anna Affiliate Manager [email protected]
▪️Maxim Affiliate Manager [email protected]
-
Brazil7 days agoTaDa Gaming to showcase its solutions at Peru Gaming Show 2026
-
Andreas Larsson Casino Manager for Entain6 days ago
Spinomenal content goes live in Estonia via Entain NCE brands
-
Balkans6 days ago
EGT previews new Supreme cabinets for Belgrade Future Gaming 2026
-
Central Europe6 days ago
Habanero goes live on Favbet Romania
-
Amusnet6 days ago
Amusnet to Participate in Belgrade Future Gaming 2026
-
Compliance6 days ago
The Mill Adventure wins GLI-19 certification ahead of Ontario market entry
-
AGLC6 days ago
EveryMatrix secures licensing approval in Alberta Canada
-
Alberta6 days ago
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
