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SIS expands Orenes partnership with Trading Services deal
New agreement covers horse racing and greyhound content for Versus sportsbook brand
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its partnership with Spanish customer Orenes to provide its retail brand Versus Apuestas with early morning prices and derivatives for its horse and greyhound racing content.
These additional products, supplied by SIS Trading Services, further expands Orenes’s retail offering, widening the brand Versus Apuestas with a greater number of betting markets made available for its customers to engage with, including match bets, betting without the favourite and additional place markets, as well as popular markets such as odds vs evens and inside vs outside.
The early morning prices and derivatives cover all horse and greyhound racing events supplied by SIS, including UK and Irish horse racing, international horse racing from the Czech Republic, Dubai, Germany, Hungary, Latin America, and the US, as well as UK, Irish and North American greyhound racing.
SIS Trading Services will provide the Spanish operator with the most comprehensive range of markets and pricing for horse and greyhound racing, with prices covering the entire betting lifecycle of a race. Orenes will benefit from industry leading algorithms developed by SIS that analyse racing data and create high quality real-time prices.
Angel Calderon, Digital Sales Manager at SIS, said: “We have successfully partnered with Orenes for a number of years to provide our premium horse and greyhound racing offer to their customers and we are very pleased to have enhanced our partnership with them through this deal.
“As well as being able to access our industry-leading racing content, Orenes customers will now have access to early morning prices and an extensive range of derivatives markets provided by our team of Trading experts.”
Juan José López, Sport Betting Director at Versus (Orenes), said: “We are thrilled to have extended our partnership with SIS, which made perfect sense to us, given their excellent racing content has been very popular with our customers over the last few years.
“SIS’s range of markets and pricing for horse and greyhound racing is unrivalled in the industry and we are sure that these new early morning prices and derivatives will help us to further enhance our customers’ engagement while also driving revenues.”
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B2B iGaming
Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports
Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.
Expanding Global Reach
The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.
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Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
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Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.
These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.
Innovation at the Core
Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”
Looking Ahead
The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.
The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
automated payouts
Infingame Launches Enhanced Tournaments and Challenges for Player Retention
Infingame, a leading game aggregator, has rolled out major upgrades to its Tournaments and Challenges promotional tools, offering operators advanced ways to engage and retain players.
Instead of introducing new products, Infingame focused on refining its most popular gamification features, enhancing flexibility, performance, and campaign management. These improvements cater to operators increasingly prioritizing long-term player engagement over acquisition.
Enhanced Competitive Tournaments
Infingame’s Tournaments tool transforms regular gameplay into competitive experiences, boosting interaction through real-time progression. Optimized for web and mobile, the tool now allows operators to:
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Customize tournaments with brand-specific banners
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Segment players for whitelist participation
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Add timed promotions like Happy Hours
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Select from five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win
The updated reward system supports monetary and non-monetary prizes, free spins, optional wagering requirements, and automated payouts, reducing operational workload while maintaining campaign flexibility.
Challenges for Mission-Based Engagement
The Challenges tool guides player activity with structured tasks and rewards, creating mission-based engagement journeys. The upgrade enhances flexibility and precision, supporting:
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Short-term promotional boosts
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Recurring engagement strategies
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Daily and long-term challenges for consistent player activity
This approach helps operators sustain engagement across the entire player lifecycle, creating meaningful, repeatable experiences.
Operator-Driven Development
Jana Filagina, Head of Commercial at Infingame, commented:
“The goal wasn’t to reinvent Tournaments and Challenges but to make them more powerful and user-friendly. Operators need tools that drive engagement continuously while keeping operational complexity low.”
Fully integrated into Infingame’s aggregation platform, the updated tools can be deployed instantly across thousands of games via a single API, enabling a unified ecosystem where content, analytics, and engagement mechanics work seamlessly together.
The upgrades reflect a broader industry trend toward gamified, retention-focused strategies, helping operators maximize player activity while simplifying management.
The post Infingame Launches Enhanced Tournaments and Challenges for Player Retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canadian iGaming market
Hugo Casino Teams Up with CasinoCanada to Expand in Canada
Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.
Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.
Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”
Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.
Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.
Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.
This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.
The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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