Salsa brings Crazy Billions on board

Salsa Technology has further optimised its leading gaming platform by striking a deal with Crazy Billions, providers of best-in-class Lottery and Instant win products.

This strategic partnership will see Salsa bolster its iGaming offering with a wide selection of Crazy Billions games that include Lottery, Scratch Cards, Slots and Table Games.

Crazy Billions brings together pure online gaming expertise with knowledge gained from its extensive experience in the Lottery and softer market segments. Salsa is to benefit from cutting-edge content that seamlessly crosses between mesmerising slot titles and the impulsive nature of fast-moving Lottery and instant win products.

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Now featuring over 40 content providers, Salsa’s Aggregation Platform enables operators to simply utilise their content integrator to access a diverse portfolio of world class localised titles which continuously deliver success across LatAm and Brazil.

Salsa Technology’s COO, Alberto Alfieri said: “Welcoming Crazy Billions onto our platform will enhance our offering and give our partners access to an even greater selection of games. Lottery and instant win games help drive acquisition and retention rates thanks to game-speed and regular mega prize draws.”

 Ashley Sandyford-Sykes, Crazy Billions’ Director added: “We’re excited to start our relationship with Salsa and our portfolio of more than 50 titles will benefit their offering. Crazy Billions delivers value to its partners by leveraging the games library to streamline customer journeys and meet demand in a fast-paced industry.”