Canada
Strive Gaming Launches with Post PASPA Industry Pioneers At The Helm
Sports wagering pioneers launch Strive Gaming, the first modern, modular iGaming platform designed specifically for North American operators
Strive Platform Ltd, the first iGaming platform business specifically created to cater to the modern, multi-state requirements of North American operators, has officially launched.
Known as “Strive Gaming” the company will be led by Max Meltzer and Damian Xuereb, both joining from Kambi Group Plc where they were Chief Commercial Officer and Vice President of Sales respectively.
Xuereb assumes the role of President and CCO effective immediately and Meltzer assumes responsibilities of CEO in the next few months.
The duo have been responsible for some of the largest B2B commercial partnerships in the US since PASPA was repealed in 2018. These partnerships have gone on to capture more than 35% of the post PASPA US sports wagering market.
Strive Gaming delivers technical performance at scale. Its modern proprietary player account management technology (PAM), roadmap and development team is focused purely on solving the challenges faced by operators in the North American market.
Strive Gaming is also bringing innovation to the market through its limitless Strive INFINITY Engine. This is a unique value driver that will change the way operators engage with their customers and build their internal work-flows.
Strive Gaming’s INFINITY engine will drive higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.
Development teams for the company will be situated in both the US and Europe with customer serving offices in both the US and Canada to provide a premium, 24/7 service clients.
Damian Xuereb, President and CCO of Strive Gaming, said:
“This is a new era of iGaming PAMs in North America. US operators now have more choice and a new partner to consider that knows what they need and want.
“Strive has carefully considered and understood the shape of the US sports and casino market. As a result, it has built a US centric solution that is battle tested and delivers operator performance at scale – solving the many challenges faced by modern day US operators.
“The speed of regulation across multiple deployment topologies and unique US work-flows means that operators need a PAM partner that can deliver speed to market, agility and a future proof solution – and Strive Gaming has been built to do just that.”
Strive Gaming will be announcing its first operator going live in H2 2021 in the coming weeks.
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Alberta
EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.
The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.
At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.
The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
EveryMatrix secures licensing approval in Alberta Canada
EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.
The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.
Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.
At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.
The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.
EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.
Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”
The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.
BetGuard
iGaming Ontario Launches BetGuard Self-exclusion Tool
iGaming Ontario has launched BetGuard, a tool that enables individuals aged 19 and older to voluntarily opt out of all Ontario regulated online gaming platforms through one online portal. By opting out through BetGuard.ca, players are prevented from accessing their existing accounts, creating new accounts, or receive marketing communications from any regulated igaming site in Ontario. This launch supports the government’s commitment to protecting players through strong and responsible gaming safeguards.
“BetGuard is designed with one simple principle in mind: if you need take a break from the entire regulated igaming market, you can. Player choice is key to the sustainability of our market, and that includes the choice to opt out,” said iGaming Ontario President and Chief Executive Officer Joseph Hillier.
BetGuard benefits:
• Offers a dedicated website where anyone 19 years of age and older can opt out of online gaming in a few minutes without the need to visit individual igaming websites.
• Incorporates all igaming websites in Ontario’s regulated market, including OLG’s.
• Allows Ontarians to choose to opt out of online gambling for a term of 6 months, 1 year, 5 years or a custom term.
• Informs operators not to send direct marketing to individuals who have opted out.
• Offers a dedicated customer care line.
The launch of BetGuard reflects a shared commitment across government, industry and the responsible gaming community to provide Ontarians with an igaming market that has robust safeguards the unregulated market does not.
Ontario’s open and competitive igaming market has generated $262 million in 2025-26 in revenue that has been re-invested back into the province. The Government of Ontario has also invested over $421 million since 2018 in initiatives such as gambling-related public education and awareness programs, responsible gaming support, campaigns, and research.
The post iGaming Ontario Launches BetGuard Self-exclusion Tool appeared first on Americas iGaming & Sports Betting News.
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