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SoftSwiss Sportsbook adds 5 new types of betting odds for international players
The SoftSwiss Sportsbook diversifies its betting odds offering by launching five new options for players. This adds British, Hong Kong, American, Indonesian and Malaysian odds types to the current European format. This will further boost the convenience and user-friendliness of the betting platform ahead of the summer’s large-scale sporting events.
With the Ice Hockey World Championship commencing on May 21st, the SoftSwiss Sportsbook is adding new functionality which will provide an even more immersive and convenient betting experience to its players. These newly-added types of betting odds will further diversify the sports betting experience as well as help expand the geographical market reach for the B2B clients of the betting platform. Their players will now be able to play using convenient odds formats in any region.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “Our Sportsbook team is working very hard to innovate and expand the functionality of our rather young yet rapidly developing product. We’re always focused on the main market trends and are consistently keeping an eye out on the needs of our clients and their players. We strive to deliver the most secure, reliable and user-friendly solution on the market. Ahead of such a big summer of sports events, we’re working on maximizing the potential of our betting platform to be able to deliver the best betting experience to everyone”.
The SoftSwiss Sportsbook continues innovating — it has very recently launched new player features Quickbet, Betcashout, Maxstake and Betbuilder. It also announced the launch of American league in-play live bets. Moreover, just prior to the start of the Indian Premier League, the Sportsbook introduced a premium cricket option enabling players to place bets on 30 various events in more than 100 different markets.
The SoftSwiss Sportsbook Platform is an all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. The Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality from the SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, and adaptability to operator marketing needs.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an online casino platform, game aggregator with thousands of casino games, an affiliate system, and a recently launched sports betting platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Asia
EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026
Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.
EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.
The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.
EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.
On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.
Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”
The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps
Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe
Gaming Corps, a publicly traded game development firm from Sweden, has revealed a strategic alliance with emerging Portuguese operator Lebull, signifying an important achievement in Gaming Corps’ ongoing growth in regulated European markets.
The deal will have Lebull incorporate Gaming Corps’ entire range of top-quality casino offerings, featuring its renowned Crash, Table, and Slot games. Highlights feature popular titles like 3 Pigs of Olympus, Whole Lotta, Midas Glory Coin Collect, Blackjack Bonus Wheel 1000, 3 Pigs of Olympus, and the newly launched Instant Blitz.
As Portugal’s iGaming industry grows swiftly, the partnership aims to improve the market positioning and player engagement for both companies.
Graham Greensmith, CCO at Gaming Corps, said: “Portugal is a high-potential market where we see growing demand for next-generation content. Partnering with an ambitious operator like Lebull allows us to deliver our portfolio to a new audience that values quality and innovation.”
“We’re excited to work alongside Lebull and support their mission to bring dynamic and responsible gaming experiences to Portuguese players. This partnership reflects our commitment to regulated growth and localised content.”
Tiago Pereira, Country Manager at Lebull, added: “Gaming Corps offers a compelling and diverse content portfolio that immediately captured our attention at Lebull. Their games are visually impressive and thoughtfully designed to meet the expectations of today’s players, aligning seamlessly with our strategic direction to offer the best casino experience in Portugal.
We are proud to feature Gaming Corps titles within our offering. This partnership further reinforces Lebull’s position as a forward-looking operator, committed to delivering distinctive and engaging entertainment experiences.”
The post Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BGaming
BGaming content goes live across Entain brands
BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal.
Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said additional markets are expected to follow.
Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
Entain operates in regulated markets and runs more than 25 brands, including bwin, Party Casino, Sportingbet, and Sports Interaction.
The post BGaming content goes live across Entain brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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