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Pragmatic Solutions integrates with CRM Marketing Leader Optimove for Seamless Player Communications

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Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value

Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.

The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.

The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.

“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”

Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.

“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.” ​

Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.

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Africa

Booming Games teams up with Agreegain to power continued African growth

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  • Booming Games has teamed up with Agreegain to drive growth in various markets throughout Africa.
  • Booming Games will utilize Agreegain’s aggregation platform to link with casino operators throughout the continent.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Agreegain, a rapidly expanding iGaming solutions provider. This action will stimulate a fresh surge of growth for Booming Games throughout Africa, as the company aims to quickly broaden its international footprint in regulated markets.

The collaboration will link Booming Games with numerous casino operators in Africa via Agreegain’s game aggregation platform, employing advanced technology to provide compliant, quick integrations effortlessly. Booming Games’ titles will be accessible on Agreegain’s API platform, utilized by top operators throughout Africa. The platform features more than 10,000 games, which encompass slots, live casino options, and table games.

Booming Games is launching more titles than ever and aims to enhance both the quantity and quality of its lineup in 2026. Teaming up with Agreegain further exemplifies its commitment to delivering top-notch games to players worldwide, as Booming Games will extend the availability of these titles throughout Africa.

The collaboration reinforces Booming Games’ dedication to providing an exceptional experience for players through the use of advanced technology. With each new game, Booming Games also creates customized content for specific markets. The gaming sector in Africa has recently exceeded $600 million in revenue, presenting a distinct opportunity for Booming Games to grow its offerings.

Solomon Godwin, Head of Africa at Booming Games, said: “We are thrilled to announce our new strategic partnership with Agreegain, marking an exciting milestone forward in enhancing our gaming offering. This collaboration strengthens our commitment in delivering innovative gaming experience and engaging gameplay to players globally.”

Maria Afzaal, Senior Partner Manager at Agreegain, said: “Partnering with Booming Games marks an exciting step forward in expanding our portfolio with a leading provider known for its dynamic and engaging slot content. Licensed in all major jurisdictions, most notably Malta and the United Kingdom, Booming Games demonstrates a strong commitment to quality, compliance, and innovation — making them a valuable addition to our growing network of trusted global partners.”

The post Booming Games teams up with Agreegain to power continued African growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EveryMatrix

EveryMatrix expands global lottery footprint with NASPL membership

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Leading iGaming technology provider EveryMatrix has expanded its global national lottery footprint by becoming a member of the North American Association of State & Provincial Lotteries (NASPL), reinforcing the company’s long-term commitment to the North American market.

NASPL membership highlights EveryMatrix’s strategy of supporting public-sector lotteries as it continues to grow its presence across the continent while strengthening its visibility and credibility within the US lottery ecosystem.

Across the United States, multiple lotteries are currently investing in or exploring digital transformation and omnichannel player engagement initiatives, with a strong focus on responsible gaming. These are areas where EveryMatrix has extensive experience, having delivered large-scale technology solutions to major European lottery operators.

The tier-one turnkey platform supplier already works with several of Europe’s largest national lotteries and holds Associate membership with both the World Lottery Association (WLA) and European Lotteries (EL). In August 2025, the company also joined CIBELAE as an Associate member, the WLA’s regional organisation covering more than 80 Spanish- and Portuguese-speaking jurisdictions across Latin America, Central America, Spain and Portugal.

EveryMatrix has built a reputation as one of the most trusted B2B platform providers to regulated lottery markets worldwide, partnering with leading national operators such as Veikkaus (Finland), Norsk Tipping (Norway), OPAP (Greece), National Lottery Malta, Danske Spil (Denmark) and Szerencsejáték Zrt. (Hungary).

Nikolina Gabelica, Head of Lottery at EveryMatrix, said:
“For EveryMatrix, joining NASPL represents a long-term commitment. We work closely with several leading European national lotteries and understand the balance between innovation, regulation and public responsibility.

“Combined with our broader experience across regulated iGaming markets globally, we bring practical insights and advanced technology to the US lottery community, and we look forward to building and strengthening meaningful relationships there.”

The post EveryMatrix expands global lottery footprint with NASPL membership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Canada

Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market

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Wazdan, the top developer focused on gaming, has initiated its collaboration with Green Brick Labs (GBL) following the launch of several of its titles with Maverick Games, the well-known operator based in Ontario.

The agreement entails an initial selection of Wazdan’s best-performing titles being launched with Maverick Games through an integration from GBL’s seamless aggregation platform, featuring Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition, and Mighty Wild™: Gorilla.

After Wazdan’s recently disclosed alliance with GBL, the quickly developing North American platform provider, the partnership has now made significant progress by launching with Maverick Games, featuring its extensive slot collection and sportsbook services.

Wazdan’s captivating games and interaction-enhancing features, such as Cash to Infinity™, Sticky to Infinity™, and the Hold the Jackpot™ bonus game, are poised to enhance Maverick Games’ collection as it aims for greater growth across North America.

Wazdan’s newest collaboration highlights the studio’s goal to further establish itself in regulated iGaming markets globally, offering players cutting-edge slot experiences.

Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.

“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”

James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.

“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”

The post Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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