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Pragmatic Solutions integrates with CRM Marketing Leader Optimove for Seamless Player Communications

Published

5 years ago

May 12, 2021

Reading Time: < 1 minute

Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value

Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.

The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.

The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.

“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”

Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.

“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.”

Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.

Games Global

CasinoFriday player wins €10.48m on Games Global’s King Millions network

Published

29 minutes ago

May 14, 2026

Wladimir P.

casinofriday-player-wins-e10.48m-on-games-global’s-king-millions-network

Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions, the supplier said.

Games Global said the prize is one of the largest payouts on its King Millions progressive jackpot network. The win came on Fire & Roses Joker King Millions, a title developed by Triple Edge Studios and connected to the King Millions network.

Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions within regulated markets.”

The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”

Games Global said its progressive jackpot portfolio includes Mega Moolah, WowPot, King Millions, Maple Moolah and Lotsaloot, with a combined prize value exceeding €28m.

The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Content

ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026

Published

29 minutes ago

May 14, 2026

Wladimir P.

ela-games’-king-and-flame-shortlisted-for-best-new-game-release-at-sigma-europe-awards-2026

ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.

The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.

According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.

Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”

SiGMA has opened public voting for the category via its awards site.

The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

3 Supercharged Diamonds: Hold and Win

Playson releases 3 Supercharged Diamonds: Hold and Win slot

Published

29 minutes ago

May 14, 2026

Wladimir P.

playson-releases-3-supercharged-diamonds:-hold-and-win-slot

New title adds three Diamond bonus features, a Collect Diamond mechanic and four jackpots up to 1,000x.

Playson has released a new slot title, 3 Supercharged Diamonds: Hold and Win, expanding its Hold and Win catalogue with three Diamond-driven bonus features and four jackpot prizes up to 1,000x.

The game’s Hold and Win Bonus Game uses a “3 Pots” mechanic, triggered when green, yellow or violet Diamond symbols land alongside their respective Diamonds positioned above the reels. Depending on the Diamonds that land, the bonus can activate an Expand Feature (3×5 grid), Multi Feature (multipliers on reels one and three starting at 2x and increasing up to 32x), or Stepper Feature (Bonus Diamonds remain in play and move down one position after each respin).

A Collect Diamond can land only on reel two during the Bonus Game. Playson said it holds its position for the round and accumulates the value of Bonus Diamonds that land before being applied to the Total Win at the end of the feature.

Jackpots can also land during the bonus round: Mini (15x), Minor (30x), Major (100x) and Grand (1,000x). Outside the bonus, any Diamond symbol in the Main Game can randomly trigger an Extra Diamonds Feature, which Playson said can add enough Diamonds to start the Bonus Game.

Anton Ivannikov, CPO at Playson, said: “3 Supercharged Diamonds: Hold and Win takes one of our most recognisable game mechanics and elevates it with a collection of dynamic new features designed to maximise excitement during every bonus round.

“By combining the Expand, Multi and Stepper features with the Collect Diamond and four jackpot opportunities, we have created a release that delivers strong entertainment value and varied gameplay experiences for players worldwide.”

The post Playson releases 3 Supercharged Diamonds: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.