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Pragmatic Solutions integrates with CRM Marketing Leader Optimove for Seamless Player Communications

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Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value

Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.

The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.

The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.

“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”

Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.

“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.” ​

Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.

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Clever Advertising buys strategic stake in SEO affiliate iGaming Nuts

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Deal targets regulated Poland market by combining global media buying with local SEO and compliance expertise.

Clever Advertising has taken a strategic investment stake in iGaming Nuts as it looks to expand player acquisition in Poland. The companies said the deal brings iGaming Nuts’ Polish SEO affiliate portfolio into Clever Advertising’s global multi-channel network.

Clever Advertising positions the move as a faster route into a regulated market where compliance and localization are critical, and where paid acquisition costs can move quickly. iGaming Nuts operates across several European markets, including the United Kingdom, Italy, and Spain, with Poland as its lead market.

Marcos Oliveira, COO of Clever Advertising, said: “Poland is one of Europe’s most demanding regulated markets, and iGaming Nuts is the most solid base we could build on there. They lead in local SEO, they know the rules, and they open commercial relationships that would take years to build alone. Together, we give our operator partners a compliant route into the market.”

Adam Bieliński, CEO of iGaming Nuts, added: “Working with Clever Advertising is a big step for our team and our users. We’ve built tools and content for Polish regulations and player preferences. With Clever Advertising’s infrastructure and scale behind us, we can develop our product faster, improve the user experience, and strengthen our position in legal sports betting affiliate traffic in Poland.”

The companies also said they plan to extend the partnership into a financial trading media vertical. No financial terms, stake size, or closing timeline were disclosed.

The post Clever Advertising buys strategic stake in SEO affiliate iGaming Nuts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars Casino adds Skullapalooza as fifth 2026 Slotlist pick

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Psiclone Games and Playtech-built title features three Free Spins modifiers, including expanding reels, sliding wilds and jackpots up to 500x bet.

PokerStars Casino has released Skullapalooza as the fifth game in its 2026 The Slotlist series, making the title the featured slot on the operator’s Casino tab for the month.

Skullapalooza is developed by Psiclone Games and Playtech. The game’s core hook is a Free Spins system built around three “Skull” features that can be triggered individually or in combination: expanding reels, jackpot accumulators and stacked sliding wilds.

According to the company, players can land different coloured gems to randomly trigger one or more Free Spins variants. Pink gems may trigger Free Games with Expanding Reels, blue gems may add Sliding Wilds, and purple gems may activate pots with a grand prize of up to 500x total bet. The company said all three variants can be active at once.

“The Slotlist is designed to spotlight games that deliver a well-rounded player experience, combining innovative features, striking visuals, and immersive gameplay”, said Ed Fogarty, Associate Director of PokerStars Casino Commercial. “Skullapalooza embodies all these qualities, and we’re thrilled to feature it prominently in The Slotlist this month.”

Skullapalooza joins earlier 2026 Slotlist picks including Baozang Empire of Plenty, Magnificent Power Leprechaun, and 12 Burning Baseballs.

The post PokerStars Casino adds Skullapalooza as fifth 2026 Slotlist pick appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Arizona extends Gaming Department for six years; problem gambling budget rises 20%

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Governor Hobbs signs SB 1671; new budget sets $4M spend authority plus $500K a year from event wagering funds.

The Arizona Department of Gaming has secured a six-year continuation after Governor Hobbs signed Senate Bill 1671, following the 2026 legislative session that adjourned June 12, 2026. The continuation also covers the Arizona State Boxing and Mixed Martial Arts Commission and the Arizona Racing Commission.

The Department said SB 1671 affirms its authority to regulate tribal gaming, event wagering and fantasy sports, horse racing and simulcast wagering, and boxing and mixed martial arts.

In parallel, the Department said Senate Bill 1847 and the state’s Fiscal Year 2027 budget expand expenditure authority for its Division of Problem Gambling. The budget authorizes $4,000,000 in total spending for the Division, which the agency said is a 20% increase from FY26.

The Department also said the legislature granted an annual $500,000 expenditure authority to use Event Wagering funds to support problem gambling, and that the Division will have grant oversight authority for the first time.

Arizona first established the Department of Gaming in 1995 – and more than thirty years later, we remain excited about world-class regulation benefiting the entire state,” said Jackie Johnson, Department Director. “I’m grateful to Governor Hobbs and leaders in the state legislature, particularly continuation bill sponsor State Senator Shawnna Bolick, who thoroughly reviewed our agency with a deep commitment to public service, and I am pleased that the Department secured its continuation, which will allow us to strengthen our focus points in robust consumer protection and integrity.”

“The new state budget will strengthen longstanding investments in problem gambling assistance made possible through partnerships with Arizona’s Tribal Nations and the Arizona Lottery,” said Elise Mikkelsen. “We continue to see strong demand from individuals and families seeking information, resources, and treatment for gambling-related harm. This increased funding will help us expand the continuum of care and ensure more Arizonans have access to effective, inclusive, and timely support.”

The post Arizona extends Gaming Department for six years; problem gambling budget rises 20% appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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