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Pragmatic Solutions integrates with CRM Marketing Leader Optimove for Seamless Player Communications

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Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value

Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.

The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.

The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.

“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”

Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.

“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.” ​

Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.

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Daniel Cuc

REEVO Announces New Partnership with R. Franco Digital

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REEVO has announced a new partnership with R. Franco Digital, a leading provider of global gaming solutions and part of the renowned Orenes Group. The collaboration further strengthens REEVO’s growing aggregation ecosystem, expanding its content offering with the distinctive and well-established titles from one of the industry’s most respected suppliers.

Through this integration, R. Franco Digital’s portfolio will be available through the REEVO aggregation platform, giving operators seamless access to a broad range of engaging content through a single, efficient connection. The partnership reinforces REEVO’s mission to deliver scalable technology and diverse content that helps operators enhance their casino offering and reach new audiences across regulated markets.

For REEVO, the partnership represents another important step in expanding its aggregation network with studios that bring proven industry experience and high-quality entertainment to operators worldwide.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with R. Franco Digital is a fantastic milestone for REEVO as we continue to expand our aggregation ecosystem with globally recognized providers. Their strong heritage, technical expertise, and reputation for delivering engaging gaming experiences make them an excellent addition to our platform. At REEVO, our goal is to give operators access to the most diverse and high-performing content available, and this partnership strengthens our ability to deliver exactly that.”

The collaboration highlights REEVO’s continued momentum as a trusted aggregation partner for leading operators and suppliers across the iGaming industry. By bringing together innovative studios and established gaming brands, REEVO continues to build a platform that combines reliability, scalability and high-value entertainment.

Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with an aggregator of REEVO’s technical caliber is a major milestone in our mission to bring R. Franco Digital’s unique entertainment experiences to a global audience. This integration allows us to leverage REEVO’s extensive reach, making our content more accessible to operators than ever before. We look forward to a successful collaboration as we continue expanding our digital footprint and bringing innovative content to new markets alongside such a dynamic partner.”

The post REEVO Announces New Partnership with R. Franco Digital appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betsson Group

Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026

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Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.

The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.

Betsson Group nominations include:

• Best Betting Operator – Betsson Group

• Best Casino Games Operator – StarCasinò

• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group

• Best Marketing Campaign – Betsson.Sport

• Best Mobile Operator – Betsson Group

• Customer Care – Betsson Group

• Diversity & Inclusion Award – Betsson Group

• ESG Compliance Award – Betsson Group

• HR Award: Employer of the Year – Betsson Group

• Operator of the Year – Betsson Group

• Responsible Gaming – Betsson Group

These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.

IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.

Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.

The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blockchain

Blockchain.com Opens Malta Office to Anchor European Operations

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Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.

The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.

“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.

Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.

Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.

The post Blockchain.com Opens Malta Office to Anchor European Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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