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LeoVegas starts game studio

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LeoVegas is starting its own game studio, Blue Guru Games, to develop new, innovative games. The studio will develop exclusive games for LeoVegas and will also offer games to other operators. The first games will be released in late 2021.

LeoVegas Mobile Gaming Group has, through LeoVentures, started the game studio Blue Guru Games and LeoVegas’ share of ownership in 85%. From the start the company will have a team with more than 20 years of experience in game development and will draw upon all of the experience and knowledge of LeoVegas. The studio will develop and offer games both for the Group’s own brands and for other game operators. The ambition is to produce at least 20 games in the coming 24 months through Blue Guru Games.

“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own,” comments Gustaf Hagman, Group CEO, LeoVegas. “Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”

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Blue Guru Games will complement the games from the other 60 casino game providers that LeoVegas has access to today. The first games from the studio are expected to be released towards the end of 2021. These proprietary games will also give LeoVegas IP rights that will offer greater flexibility in how the characters and games may be used.

The new game studio is part of LeoVegas’ strategy to cost effectively control a larger share of the gaming industry’s value chain. In addition to Blue Guru Games, LeoVentures has invested in, among other companies, CasinoGrounds, Pixel.bet and SharedPlay. LeoVegas also recently acquired the sports betting company Expekt.

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Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals

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Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.

“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.

20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.

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Features

Expanding Wild

During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.

Tumbling Reels with Increasing Multiplier

Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.

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Jackpot Cards

The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.

The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.

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CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience

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CT Interactive, a prominent leader in online gaming solutions, is thrilled to announce the launch of its partnership with LiveScore Bet. This exciting collaboration marks a significant step in CT Interactive’s ongoing efforts to expand its reach and enhance player experiences across key markets. As of now, CT Interactive’s diverse portfolio of cutting-edge slot games is officially available on the LiveScore Bet platform, providing players with seamless access to an exciting new range of gaming options.

The new partnership offers players a chance to explore a variety of engaging and innovative slot games, each designed to deliver thrilling gameplay and stunning graphics. Whether you’re a seasoned gamer or new to the world of online slots, the titles available on LiveScore Bet promise to meet diverse preferences and deliver top-tier entertainment. This integration allows players to enjoy an immersive and high-quality gaming experience, all within one trusted platform.

Antonio Donov, HBD EMEA and Asia of CT Interactive, expressed his excitement about the partnership, stating, “We are thrilled to announce that CT Interactive’s games are now live on the LiveScore Bet platform. This partnership allows us to extend the reach of our developments and offer new, exciting games to even more players. We are confident that this will lead to great results and further increase player engagement.”

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With a shared commitment to excellence, this collaboration aims to bring cutting-edge gaming solutions to an even broader audience. The partnership combines CT Interactive’s forward-thinking gaming technology with LiveScore Bet’s extensive reach and user engagement capabilities, creating a powerful synergy that is sure to benefit both players and the brands alike.

This milestone also signals new opportunities for players, providing access to high-quality games with innovative features that meet the highest industry standards. As the partnership continues to develop, both brands look forward to delivering even more engaging content, further enhancing the gaming experience for players around the world.

In conclusion, the collaboration between CT Interactive and LiveScore Bet is set to reshape the landscape of online gaming, offering new and exciting opportunities for players while setting the stage for even greater achievements in the future. Stay tuned as both brands continue to push the boundaries of what online gaming can offer!

The post CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience appeared first on European Gaming Industry News.

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Eric Cantona partners with ParionsSport

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La Française des Jeux (FDJ), through its sports betting brand ParionsSport point of sale, is pleased to announce the launch of its new campaign embodied by Eric Cantona and which marks the return of “King Eric” to French advertising screens.

Directed by Rosa Paris, this campaign, which is based on four television spots, will be launched on February 16 and 17. The four films directed by Rudi Rosenberg feature Eric Cantona in the shoes of a retailer who is a partner of ParionsSport point of sale.

Eric Cantona plays one of the 27,000 retail partners of ParionsSport point of sale, present throughout the country. In his business, a place of social connection and sharing, Eric Cantona contributes to scenes of life made of humor and self-mockery, around responsible gaming, Loto Foot or human contact.

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A fifth film produced especially as part of the partnership between ParionsSport point of sale and the Paris Saint-Germain club also features the club legend, Pedro Miguel Pauleta, in a point of sale.

The advertising campaign will also be accompanied by digital films, a radio spot and a poster campaign highlighting these moments of sharing and conviviality, captured by photographer Sacha Balti.

 

Source: FDJ

The post Eric Cantona partners with ParionsSport appeared first on European Gaming Industry News.

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