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FSB unites with gamification and loyalty specialist Captain Up

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Operators powered by the award-winning sports betting and iGaming technology provider can now drive activity and loyalty through gamification, behavioural psychology and social tools

FSB, the progressive platform provider and challenger brand, has partnered with award winning cloud-based gamification and loyalty platform, Captain Up, in a major boost to its burgeoning online sportsbook and casino offering.

The partnership will allow operators powered by FSB’s award-winning full tech-stack sportsbook and casino solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.

This includes the ability to create and launch scheduled and targeted segmented campaigns, matching rewards and bonuses within various categories and channels.

Shaan Balani, Head of Product at FSB, said: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.

“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.

“This deal is just another example of how we are constantly improving the FSB platform to make sure that our partners have the technologies and tools required to deliver a superior player experience.”

Uri Admon, Chief Executive Officer at Captain Up, said: “We aim to push the boundaries of innovation in iGaming with features such as Progressive Jackpots, Social Tournaments Avators and Smart promotions.

“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”

In a further boost to the FSB product, this latest news comes just three weeks after the provider joined forces with Incentive Games to provide its operator partners with access to a range of free to play and pay to play games that work particularly well in new and emerging markets.

The supplier has also recently signed major platform deals with operators in Europe, including German iGaming group OGaming, and has been expanding its footprint in the fast-growing US market via a strategic alignment with USBookmaking.

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From $12 to $54,719: The Story of a Big Win at Betandyou!

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There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.

That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!

What Happened Before the Big Win

It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.

The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.

The Four Predictions That Changed Everything

A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:

  • Manchester City – Bournemouth: 3–1
  • Barcelona – Elche: 3–1
  • Milan – Roma: 1–0
  • Porto – Braga: 2–1

One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.

4560 Odds: A Moment You Can’t Predict

  • Total odds? 4560.
  • The payout? That’s $54,719!

When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.

CEO Betandyou: Official Comment

“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”

More Than Just Numbers

This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.

At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.

So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!

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CT Interactive Expands In Romania with New Game Launch on Maxbet.ro

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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter

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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.

At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.

The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.

The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.

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