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FSB unites with gamification and loyalty specialist Captain Up

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Operators powered by the award-winning sports betting and iGaming technology provider can now drive activity and loyalty through gamification, behavioural psychology and social tools

FSB, the progressive platform provider and challenger brand, has partnered with award winning cloud-based gamification and loyalty platform, Captain Up, in a major boost to its burgeoning online sportsbook and casino offering.

The partnership will allow operators powered by FSB’s award-winning full tech-stack sportsbook and casino solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.

This includes the ability to create and launch scheduled and targeted segmented campaigns, matching rewards and bonuses within various categories and channels.

Shaan Balani, Head of Product at FSB, said: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.

“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.

“This deal is just another example of how we are constantly improving the FSB platform to make sure that our partners have the technologies and tools required to deliver a superior player experience.”

Uri Admon, Chief Executive Officer at Captain Up, said: “We aim to push the boundaries of innovation in iGaming with features such as Progressive Jackpots, Social Tournaments Avators and Smart promotions.

“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”

In a further boost to the FSB product, this latest news comes just three weeks after the provider joined forces with Incentive Games to provide its operator partners with access to a range of free to play and pay to play games that work particularly well in new and emerging markets.

The supplier has also recently signed major platform deals with operators in Europe, including German iGaming group OGaming, and has been expanding its footprint in the fast-growing US market via a strategic alignment with USBookmaking.

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Weekend Reels | Week 19: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

BGaming has released Clash of Gods: Anubis vs Hades, a new 5×5 slot developed in partnership with Golden Goat Gaming. The title pits Anubis against Hades and centres on a dueling multiplier mechanic.

BGaming launches Clash of Gods: Anubis vs Hades slot with Golden Goat Gaming

Amusnet has released Golden Tiger 1000, a visually striking title that blends joyful gameplay with high win potential, set against a breathtaking cherry blossom mountain village in full bloom. The game invites players into a lively Asian-inspired world where every spin feels like a celebration of fortune, movement and surprise.

Hölle Games has released its latest video slot Himmel & Hölle. This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature.

Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality. Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.

Pragmatic Play has opened the doors to the sorcerer’s showroom in Mr Null’s Wicked Wares, where a catalogue of mystery symbols and multipliers conjure up 5,000x win potential. The magical Mr Null watches over the grid in this 3-4-4-4-3 slot, where mystery symbols on reels 2-4 transform into random paying symbols, carrying 2x-10x multipliers.

PRAGMATIC PLAY SETS UP SHOP WITH MR NULL’S WICKED WARES

Play’n GO has released its latest online slot, Wrappin’ Gold, where a newly roused mummy pursues stolen treasures from the tomb to the heavens. Rudely awakened from centuries of silence, the long-lost mummy of the greedy Pharaoh Khufu discovers his precious gems have been taken by Queen Cleo and her pillaging minions.

R. Franco Digital has launched Squad Royale, a new 6×5 medium volatility slot that combines cascading reels with a survival-themed bonus structure. The Spanish iGaming supplier said the title is set in a competitive arena and uses a grid-based format where wins trigger cascades and bonus features progress toward a grand prize.

Spinomenal has released a new slot title, 3 Magical Genies, expanding its content portfolio with an Arabian-themed game built around a Hold & Hit-style Bonus Game. The supplier said the game’s Wild symbol substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols, with five Wilds on a winning line paying x10 the bet.

Evoplay has launched Ultra Reels Fruteria, a new fruit-themed slot set in a market-style environment. The game uses familiar fruit symbols and wilds, with Bonus icons appearing on reels one and three carrying random values alongside fixed jackpots labelled Grand, Major, Minor and Mini.

Gaming Corps debuted its newest slot, 4 Gym Pigs: Porky Power, on May 7, presenting an energetic new title that replaces treasure-seeking with workout accomplishments, larger-than-life characters, and fitness-inspired excitement in the summer warmth.

Games Global has released Candy Combo 2 Power Combo™, developed with exclusive studio partner Slingshot Studios. The 5×3, 20-payline game is set in a pastel candy theme and uses five “candy jar” characters above the reels to collect matching symbols and trigger Link&Win™ modifiers.

ELA Games has released Spirit of Savanna, a new online slot that introduces a player-choice bonus mechanic alongside Hold and Win, Free Spins, and three jackpot tiers. Spirit of Savanna runs on a 5×3 reel grid with 10 paylines and is rated volatility 4 out of 5, according to the supplier. RTP is listed across two ranges: 93.98-94.16% and 96.01-96.12%.

ELA Games releases Spirit of Savanna slot with player-choice bonus

Aviatrix has launched its third game, Aviatrix Fruits, as the iGaming Metaverse keeps expanding its increasing collection of interconnected titles. The 5×3 slot featuring 10 fixed paylines presents a well-known structure that is augmented by the mechanics of Aviatrix’s iGaming Metaverse ecosystem.

Booming Games has launched Berserkin’ Buffalo Power Hit, a new buffalo-themed slot that adds the supplier’s Power Hit mechanic to its Buffalo Series. The game uses a 6×4 grid with 4,096 ways to win and a stated maximum win potential of 5,000x. Booming Games said the title is set on a buffalo backdrop and is built around the Power Hit feature.

The post Weekend Reels | Week 19: Slot Drops & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SCCG Management Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide

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FanLabel also submits comment to the CFTC outlining a responsible framework for music-oriented prediction markets

SCCG Management, a global leader in iGaming advisory, business development, and strategic growth with more than 33 years of experience in the gaming industry, today congratulates its partner and portfolio company FanLabel on the official launch of FanLabel SongPicks, a paid-entry, skill-based music contest app that lets fans use their music knowledge to compete for cash prizes.

SCCG Management is a shareholder in FanLabel and has supported the company’s growth as a strategic partner across business development, market positioning, and industry relationships. The launch of FanLabel SongPicks represents the latest milestone in FanLabel’s expanding music gamification and prediction market entertainment ecosystem, and further validates SCCG’s investment thesis that interactive, data-driven fan engagement represents a significant commercial opportunity across entertainment verticals.

A New Way for Music Fans to Compete

FanLabel SongPicks builds on the company’s FanLabel Classic app, which lets music fans compete in free fantasy-sports-style music challenges. With SongPicks, players put their music knowledge to the test by ranking songs, predicting streaming trends, and competing on leaderboards for real cash prizes. The app currently features two contest modes: Ranker, where fans rank songs from most to least streamed, and Best of Five, where players pick the top-performing song from a group.

FanLabel’s products are powered by real-world music data and backed by direct licensing agreements from major and independent record label groups and rights holders. The company has partnered with Luminate as its official stream and chart-data source and Tuned Global as its metadata infrastructure provider, ensuring contests are built around objective data rather than subjective fan voting.

FanLabel also works with Approvely, another SCCG partner company, to support KYC (Know Your Customer) and identity-verification functions, alongside Plaid for banking services. The Approvely integration reflects SCCG’s broader strategy of connecting its partner ecosystem to create end-to-end solutions for emerging entertainment and gaming verticals.

“Our team is very proud to have FanLabel SongPicks officially out in the world,” said Jeff Sloan, Founder and CEO of FanLabel. “We believe that the SongPicks experience will provide music enthusiasts with a new way to engage in their love of music while at the same time benefiting the industry by driving music discovery, consumption, and an entirely new way to generate monetization.”

FanLabel’s CFTC Engagement Signals Regulatory Leadership

FanLabel recently submitted comments to the Commodity Futures Trading Commission (CFTC) outlining its position that music-related event contracts can create new opportunities for fan engagement, price discovery, and future risk-management tools for rights holders when tied to objective data and designed with appropriate safeguards. The filing was one of the few music-focused submissions in a docket dominated by sports, gaming, crypto, and regulatory comments.

In its comments, FanLabel drew a distinction between music contracts tied to objective, third-party metrics such as streams and chart rankings, and more speculative contracts with outcomes that may be influenced by a small group of insiders. The company argued that responsible music prediction markets should be developed in coordination with rights holders, data vendors, and regulated exchanges.

FanLabel holds five issued U.S. patents, with additional applications pending, covering music gamification and the use of music-based contract formats in prediction markets. Several label groups hold an ownership interest in this intellectual property through their equity in FanLabel.

SCCG’s Strategic View

Stephen Crystal, Founder and CEO of SCCG Management, commented: “FanLabel represents exactly the kind of company we look for in our portfolio: a team that combines deep domain expertise, defensible intellectual property, and a responsible approach to regulation with a genuine understanding of fan behavior. The music prediction market space is at a pivotal moment, and FanLabel’s CFTC engagement, combined with the SongPicks launch, positions them as a category leader. As a shareholder and strategic partner, SCCG is proud to support FanLabel’s growth and to help connect their platform with the broader gaming, entertainment, and prediction market ecosystem.”

The post SCCG Management Partner and Portfolio Company FanLabel Launches FanLabel SongPicks App, Bringing Skill-Based Music Contests to Fans Nationwide appeared first on Americas iGaming & Sports Betting News.

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Octoplay launches with bet365 in the UK

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Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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