Canada

PlayMaryland.com: State’s sports betting market could generate more than $3 billion in bets annually

Published

5 years ago

April 29, 2021

Maryland’s sports betting market will be capable of attracting more than $200 million in gaming revenue on more than $3 billion in bets annually, which could then generate as much as $35 million in tax revenue for the state once the market matures, according to estimates of PlayMaryland, which tracks the state’s regulated online gaming and sports betting market.

“Maryland will be an attractive market for operators in large part because regulators have embraced an open market,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayMaryland.com. “The best predictor of a successful market has been whether it is designed to foster competition among numerous operators, which Maryland has done. A competitive market is more appealing to bettors, which in turn makes the industry a reliable revenue producer for the state.”

When Gov. Larry Hogan signs the bill to officially legalize sports betting in Maryland, which is expected, the state will join 26 other U.S. states and Washington D.C., that have regulated sports betting in some form. Twenty-two of those jurisdictions have launched.

At maturity, which could come as soon as the market’s third year, Maryland operators could take in as much $3.1 billion in bets annually, which would then produce between $125 million and $225 million in taxable revenue each year, according to PlayMaryland projections. With Maryland’s tax structure, which is 15% of an operator’s taxable revenue, that could mean as much as $35 million in taxes for the state.

“We have seen just how attractive sports betting has been in Virginia, which has a similar tax rate as Maryland, so we know this structure won’t scare away any potential operators,” said Jessica Welman, lead analyst at PlayMaryland.com. “There are questions unique to Maryland about whether local operators will be able to compete with the DraftKings and FanDuels of the world, which will surely be coming. Or if the state’s inclusion efforts will affect the early growth of the state’s industry. But the bottom line is that sports betting should be a reliable revenue generator for the state.”

As a market, Maryland does have some advantages. The most notable is that only Washington D.C. has a higher median income among legal sports betting jurisdictions. And the fan bases of the Baltimore Ravens and Baltimore Orioles, plus nine Division I athletic programs, including Maryland and Navy, will all help drive interest.

But it also has some disadvantages relative to other markets its size. By population, Maryland (6 million) most closely compares among established sports betting markets with Colorado (5.8 million), currently the eighth largest sports betting market in the U.S. Since launching in May, Colorado has taken in $1.8 billion in bets — including $611.5 million through the first two months of 2021 — which has produced $109.4 million in gross gaming revenue.

Maryland is unique in several ways though. For one, it will be the first market to launch while being completely surrounded by jurisdictions that have already legalized sports betting in some form. And Maryland is without a significant sports tourism industry. Those two factors will make the market almost entirely locally dependent.

“Maryland won’t have much opportunity to draw bets from neighboring states, which makes it a test case for the future of sports betting as more and more states legalize sports betting and make each state locally dependent,” Ramsey said. “But Maryland has enough local advantages to make it a strong bet to be a successful market.”

For more information and analysis on regulated sports betting in Maryland, visit PlayMaryland.com/news.

Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

Published

2 days ago

May 22, 2026

GamingAmericas.com

play’n-go-granted-alberta-igaming-licence,-expanding-canadian-market-footprint

The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.

Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

Published

2 days ago

May 22, 2026

Wladimir P.

play’n-go-secures-alberta-igaming-supplier-licence-from-aglc

Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AGLC

Alberta iGaming Corporation Appoints Dan Keene as its CEO

Published

2 days ago

May 22, 2026

GamingAmericas.com

alberta-igaming-corporation-appoints-dan-keene-as-its-ceo

Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

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