Canada
PlayMaryland.com: State’s sports betting market could generate more than $3 billion in bets annually
Maryland’s sports betting market will be capable of attracting more than $200 million in gaming revenue on more than $3 billion in bets annually, which could then generate as much as $35 million in tax revenue for the state once the market matures, according to estimates of PlayMaryland, which tracks the state’s regulated online gaming and sports betting market.
“Maryland will be an attractive market for operators in large part because regulators have embraced an open market,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayMaryland.com. “The best predictor of a successful market has been whether it is designed to foster competition among numerous operators, which Maryland has done. A competitive market is more appealing to bettors, which in turn makes the industry a reliable revenue producer for the state.”
When Gov. Larry Hogan signs the bill to officially legalize sports betting in Maryland, which is expected, the state will join 26 other U.S. states and Washington D.C., that have regulated sports betting in some form. Twenty-two of those jurisdictions have launched.
At maturity, which could come as soon as the market’s third year, Maryland operators could take in as much $3.1 billion in bets annually, which would then produce between $125 million and $225 million in taxable revenue each year, according to PlayMaryland projections. With Maryland’s tax structure, which is 15% of an operator’s taxable revenue, that could mean as much as $35 million in taxes for the state.
“We have seen just how attractive sports betting has been in Virginia, which has a similar tax rate as Maryland, so we know this structure won’t scare away any potential operators,” said Jessica Welman, lead analyst at PlayMaryland.com. “There are questions unique to Maryland about whether local operators will be able to compete with the DraftKings and FanDuels of the world, which will surely be coming. Or if the state’s inclusion efforts will affect the early growth of the state’s industry. But the bottom line is that sports betting should be a reliable revenue generator for the state.”
As a market, Maryland does have some advantages. The most notable is that only Washington D.C. has a higher median income among legal sports betting jurisdictions. And the fan bases of the Baltimore Ravens and Baltimore Orioles, plus nine Division I athletic programs, including Maryland and Navy, will all help drive interest.
But it also has some disadvantages relative to other markets its size. By population, Maryland (6 million) most closely compares among established sports betting markets with Colorado (5.8 million), currently the eighth largest sports betting market in the U.S. Since launching in May, Colorado has taken in $1.8 billion in bets — including $611.5 million through the first two months of 2021 — which has produced $109.4 million in gross gaming revenue.
Maryland is unique in several ways though. For one, it will be the first market to launch while being completely surrounded by jurisdictions that have already legalized sports betting in some form. And Maryland is without a significant sports tourism industry. Those two factors will make the market almost entirely locally dependent.
“Maryland won’t have much opportunity to draw bets from neighboring states, which makes it a test case for the future of sports betting as more and more states legalize sports betting and make each state locally dependent,” Ramsey said. “But Maryland has enough local advantages to make it a strong bet to be a successful market.”
For more information and analysis on regulated sports betting in Maryland, visit PlayMaryland.com/news.
Powered by WPeMatico
Canada
PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta
PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.
The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.
In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.
Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.
“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
Alberta customers can now enjoy:
• Same Game Parlays, player props, and live in-game betting.
• Seamless betting integration with theScore’s trusted sports news, scores, and data.
• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.
The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
-
Canada6 days agoDraftKings Set to Launch its Online Sportsbook and Casino in Alberta
-
Canada6 days ago
Altenar Joins Alberta’s New Regulated iGaming Market
-
Latest News5 days ago
EveryMatrix’s Fantasma Games launches three-reel slot Bonus Bullets
-
Latest News3 days ago
Booming Games launches Tasty Bonanza Max Scatter slot
-
Latest News5 days ago
Blokotech adds Wicked Games slots in new content deal
-
Latest News4 days ago
SCCG Management Launches Dedicated SCCG Brazil Division with Local Partner Thomas Carvalhaes
-
Latest News6 days ago
Altenar Joins Alberta’s New Regulated iGaming Market
-
Latest News4 days ago
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
