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Affilka by SoftSwiss launches with ArenaBet
Last week, Affilka by SoftSwiss, launched its new third-party project with ArenaBet. This rather young online casino brand is licensed, approved and regulated by the Curaçao Gaming Commission. This partnership agreement will become a new significant stepping stone for Affilka’s product growth and distribution.
This is a second-in-a-row third-party project for Affilka in one week, as the brand has just also started working alongside ProperSix Casino. The solution keeps on heavily expanding by offering its services to more and more new markets and territories. The Affiliate program of ArenaBet online casino will run on Affilka by SoftSwiss, offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics all under one roof. Despite its lack of experience spanning over decades, ArenaBet Casino delivers on the expectations of most exigent players. It offers safe and secure gambling at the highest payout casino online with plenty of game choices and an impressive range of promotional activities to take part in.
Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka said: “It’s a massive success for Affilka to be able to kick off two such great third-party projects in a matter of just one week. This deal with ArenaBet will help us to further speed up our expansion plans into the market as a standalone secure and reliable affiliate tracking solution”.
ArenaBet CEO said: “As soon as we had launched our long-awaited project, we needed to choose an affiliate program software vendor for ArenaBet. After analyzing various offers on the market, a decision was made in favor of SoftSwiss. Its software combines smart tech, stylish simplicity and usability, as well as all the necessary functionality for efficient interaction with affiliates. We are glad to cooperate with Affilka and look forward to starting our work.”
Additionally, ArenaBet has recently signed a cooperation agreement with another SoftSwiss brand – the SoftSwiss Game Aggregator. This new deal will now add up a vast variety of slot games produced by BGaming and 70+ other popular game providers to ArenaBet’s existing extensive offering from leading and trustworthy operators as well as more than 40 game providers.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About ArenaBet
ArenaBet gaming portal is available in multiple languages like English, Russian, Polish, Portugal, Czech, and currencies like USD, EUR, RUB, TRY, CZK, PLN catering to players from all over the world. Additionally, the mobile version enables gaming enthusiasts to enjoy all the action on a smartphone or tablet computer. There are also the most popular payment methods which you can use to deposit and withdraw funds to and from Casino ArenaBet. Players can deposit using VISA debit or Mastercard debit, as well as e-wallets such as Skrill, Neteller, Piastrix. Withdrawal times are definitely a strong point of ArenaBet. You can withdraw funds via online casino Arenabet the same method you have used for your deposit, and in most cases, these offer instant withdrawals.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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