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Affilka by SoftSwiss launches with ArenaBet
Last week, Affilka by SoftSwiss, launched its new third-party project with ArenaBet. This rather young online casino brand is licensed, approved and regulated by the Curaçao Gaming Commission. This partnership agreement will become a new significant stepping stone for Affilka’s product growth and distribution.
This is a second-in-a-row third-party project for Affilka in one week, as the brand has just also started working alongside ProperSix Casino. The solution keeps on heavily expanding by offering its services to more and more new markets and territories. The Affiliate program of ArenaBet online casino will run on Affilka by SoftSwiss, offering automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting and in-depth analytics all under one roof. Despite its lack of experience spanning over decades, ArenaBet Casino delivers on the expectations of most exigent players. It offers safe and secure gambling at the highest payout casino online with plenty of game choices and an impressive range of promotional activities to take part in.
Commenting on the new partnership, Anastasia Borovaya, product owner of Affilka said: “It’s a massive success for Affilka to be able to kick off two such great third-party projects in a matter of just one week. This deal with ArenaBet will help us to further speed up our expansion plans into the market as a standalone secure and reliable affiliate tracking solution”.
ArenaBet CEO said: “As soon as we had launched our long-awaited project, we needed to choose an affiliate program software vendor for ArenaBet. After analyzing various offers on the market, a decision was made in favor of SoftSwiss. Its software combines smart tech, stylish simplicity and usability, as well as all the necessary functionality for efficient interaction with affiliates. We are glad to cooperate with Affilka and look forward to starting our work.”
Additionally, ArenaBet has recently signed a cooperation agreement with another SoftSwiss brand – the SoftSwiss Game Aggregator. This new deal will now add up a vast variety of slot games produced by BGaming and 70+ other popular game providers to ArenaBet’s existing extensive offering from leading and trustworthy operators as well as more than 40 game providers.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About ArenaBet
ArenaBet gaming portal is available in multiple languages like English, Russian, Polish, Portugal, Czech, and currencies like USD, EUR, RUB, TRY, CZK, PLN catering to players from all over the world. Additionally, the mobile version enables gaming enthusiasts to enjoy all the action on a smartphone or tablet computer. There are also the most popular payment methods which you can use to deposit and withdraw funds to and from Casino ArenaBet. Players can deposit using VISA debit or Mastercard debit, as well as e-wallets such as Skrill, Neteller, Piastrix. Withdrawal times are definitely a strong point of ArenaBet. You can withdraw funds via online casino Arenabet the same method you have used for your deposit, and in most cases, these offer instant withdrawals.
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Bill & Coin 2 Dream Drop
Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop
The post Relax Gaming unveils a jackpot bounty in Bill & Coin 2 Dream Drop appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Chelsea Pinho Senior Casino Manager at Midnite
Playson Fortifies UK and Ireland Market With New Midnite Collaboration
Conor Jenner, Sales Manager at Playson, said: “Midnite has built impressive momentum in a highly competitive market, and we’re delighted to deliver our games to its player base across the UK and Ireland.
“By launching via Light & Wonder, we’ve ensured a smooth and efficient integration, bringing some of our most iconic hit titles to a new audience. We’re excited to build on this partnership as Midnite continues to scale.”
Chelsea Pinho, Senior Casino Manager at Midnite, said: “At Midnite, we’re focused on building a casino experience designed for digitally native players – intuitive, mobile-first and genuinely entertaining. Playson’s games align with that philosophy, combining engaging mechanics with strong long-term player appeal.
“We’re pleased to launch Playson’s content quickly and reliably, giving our players access to titles they already know and enjoy.”
The post Playson Fortifies UK and Ireland Market With New Midnite Collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bingo
The Bingo Association Appoints Nicole Garrett as CEO
The Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron announced the appointment of Nicole Garrett as their new Chief Executive Officer. This leadership transition follows the confirmation that current CEO Miles Baron will step down at the end of June 2026.
Strategic Succession and Timeline
Nicole is set to join the organisations in Spring 2026. The appointment was made jointly by the respective association chairmen as part of a structured succession plan to ensure a seamless transition of leadership for the UK bingo sector.
Extensive Industry Expertise
Nicole Garrett joins the associations from Allwyn Group, the operator of the UK National Lottery. During her tenure as Group Head of Responsible Gaming, she spearheaded international initiatives centered on player protection and safer gambling.
Her professional background includes several high-profile leadership roles within the gaming and betting industry:
• Allwyn Group: Group Head of Responsible Gaming
• Bet365: Head of Corporate Affairs
• Betting and Gaming Council (BGC): Head of Policy.
Leading the Future of the Bingo Industry
With a proven track record in navigating complex regulatory reforms and stakeholder engagement, Nicole brings a wealth of strategic experience to her new role. Her expertise in social responsibility and policy development will be vital as she leads the Association through the evolving landscape of the gambling sector.
The chairmen of BA, NBGA and Meeron commented: “We are delighted to confirm the appointment of Nicole Garrett as our new CEO. Nicole brings an exceptional breadth of experience from across the wider gaming sector, with a strong track record in policy development, regulatory engagement, and responsible gaming. We are confident she will provide outstanding leadership as the bingo industry navigates an evolving regulatory and commercial landscape.”
Commenting on her appointment, Nicole Garrett said: “I am thrilled to be joining the Bingo Association (BA), the National Bingo Game Association (NBGA) and Meeron at such an important time for the bingo industry. Bingo plays a unique and valued role within local communities, and I am very much looking forward to working closely with members and stakeholders to support the sector and help shape its future.”
The post The Bingo Association Appoints Nicole Garrett as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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