GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.

Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.

Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.

Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.

From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.

The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.

Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.

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Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.

Meet the Program That Runs on Timing, Control, and Accountability

This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.

What to Expect at Booth 81-M10

Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.

• Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
• Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
• House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
• Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.

Engineered for Partners Who Choose Reliability Over Hype

At the booth, you’ll find:

• Data-driven planning with transparent pacing and measurable milestones
• Custom deal structures built for sustained, compounding ROI
• Direct manager access for integrations, optimizations, and partner onboarding
• A framework that values long-run consistency over short-term spikes

One-to-One Conversations That Move the Needle

Sit down with the team to align on:

• Conversion architecture and funnel precision
• GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
• Real-time reporting cadence, compliance, and long-term workload planning
• Growth pathways inside the Code of Honor framework

How to Participate in Rewards and Raffles

• Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
• Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
• Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.

Choose the System. Choose the Standard.

If your benchmark is discipline over noise, your place is on our grid.

iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10

PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.

The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.