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Football: Respect and dialogue needed to restore normality as breakaway league is strongly disapproved

Published

5 years ago

April 21, 2021

Reading Time: 2 minutes

The FIFA President emphasised his full support to the European sports model, a successful model of openness and inclusivity, promotion and relegation

FIFA President Gianni Infantino has called for respect and dialogue as he expressed FIFA’s strong disapproval of the proposed European breakaway league project, and has requested that the concerned parties consider their position in line with respecting the institutions that exist to protect the interest of national, European and global football.

“FIFA is an organisation which is built on values, the true values of sport,” said the FIFA President in his address to the 45th Ordinary UEFA Congress in Montreux, Switzerland. “It is an organisation that is built on our statutes, the statutes that define the institutional framework, with the pyramid, with FIFA, the confederations, the associations, the leagues, the clubs, the players. And at FIFA, we can only strongly disapprove the creation of a super league which is a closed shop, which is a breakaway from the current institutions, from the leagues, from the associations, from UEFA and from FIFA, which is outside of the system. There is no doubt whatsoever of FIFA’s disapproval for this.”

The FIFA President emphasised his full support to the European sports model, a successful model of openness and inclusivity, promotion and relegation, and a model that he promoted in his 16 years at UEFA: “FIFA is here, and I am here today as FIFA President, to bring full support to European football, to UEFA, and the 55 member associations of UEFA and of FIFA, to the leagues, clubs, players and to fans. To all the fans, all over Europe, and actually all over the world as well.”

“We can see that there is a lot to throw away for the short-term financial gain of some,” the FIFA President added. “People need to think very carefully, they need to reflect, and they need to assume responsibility. They need to think not only of their shareholders, but they need to think about all the people, of all the fans, of all those who have contributed to make European football what it is today. It goes back not only decades, it goes back more than one hundred years. People – with love, with passion, with commitment – have created all this. And we need to protect this. It is our task.”

“FIFA is a democratic organisation, an organisation that is open,” the FIFA President concluded. “Everyone can bring ideas and proposals, but always with respect for the institutions, leagues, associations, UEFA and FIFA. With respect for the history and with the respect for the passion of so many people around the world. I understand as well that in these particular days, emotions are very high, but we need to always keep the line. Football is hope, and it is our responsibility to make hope reality. So we hope that everything will go back to normal, and that everything will be settled, but always with acting responsibly, with respect, with solidarity, and always in the interest of national, European and global football.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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