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Evoplay continues record-breaking commercial expansion with Meridianbet
Supplier partners up with cutting-edge platform provider in latest deal
Game developer Evoplay has announced an agreement to supply the advanced sportsbook and casino solutions provider Meridianbet with its portfolio.
Under the agreement, the games studio’s award-winning content suite of more than 100 highly acclaimed slot, table and instant gaming titles is set to launch across Meridianbet’s B2C and B2B operations.
Meridianbet will therefore gain access to a catalogue of high-tech hits that includes retro casino classics such as neon-lit Ice Mania, as well as Fruit Nova, Fruit Super Nova and the recent Eastern-inspired release Unlimited Wishes.
Licensed by both the UKGC and MGA regulatory bodies, Meridianbet is recognised for its extensive network across Europe, Africa and further global markets.
Evoplay’s latest partnership sees the supplier continue to go from strength to strength, having already lined up a raft of top operators across Europe and Latin America following its transformative rebrand earlier this year.
Commenting on the agreement, Vladimir Malakchi, Evoplay CCO, said: “We are delighted to be teaming up with Meridianbet, an impressive platform provider and operator group with a strong track-record in regulated markets across the globe.
“Our recent rebrand transformed not only our brand vision, but the identity that underpins it, and we are more committed than ever before to providing the iGaming community with next-generation games and solutions.”
Milan Djurmez, Head of Online Casino at Meridianbet, added: “Having Evoplay on board is a fantastic step for us, because integrating with such outstanding suppliers helps to take our customer offering to the next level.
“We’ve developed a deserved reputation for quality over the years, and agreements like this one are key to that image.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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