Canada

Chicago Fire FC Becomes First MLS Club to Launch Gambling Awareness Sessions with EPIC Risk Management and Entain Foundation US

Published

5 years ago

April 14, 2021

Fire to Deliver Player Education Sessions as Part of Club’s Performance, Advisory, and Support Services (P.A.S.S.) Program

Chicago Fire FC, entering into their 24th season in Major League Soccer, have become the first football club in the United States to deliver problem gambling and gaming awareness sessions to teams throughout their organization through a partnership with EPIC Risk Management and Entain Foundation US, Entain plc’s unique non-profit subsidiary that is dedicated to promoting responsible gambling and sports integrity.

Epic Risk Management will lead sessions with the Chicago Fire’s U-13’s through U-19’s, plus the first team. Each session will be appropriately tailored for the varied audience and age groups through the Club’s roster, covering issues such as problem gaming, disordered gambling and sports betting integrity.

Delivery of these sessions will begin in May and continue throughout 2021, aiming to provide continued support across Chicago Fire’s P.A.S.S. program. Due to COVID-19, sessions will take place via videoconference and move to in-person sessions when safely allowed.

“We know that young athletes are at greater risk of being effected by problematic gaming and gambling, and we recognize the need to take a proactive approach to educating our players and parents on these risks,” says Brian Roberts, Director of Performance, Advisory and Support Services (P.A.S.S.) at Chicago Fire FC. “The real-life stories that EPIC Risk Management use in their educational sessions brings focus to gambling in a way that will have a true impact and will provide our Academy players with the understanding needed to make informed decisions. We are excited to work with an organization open to customizing an approach to educating our Academy players.”

“We are delighted to be able to work closely with Chicago Fire and their Performance, Advisory, and Support Services (PASS) staff to customize our program to integrate into their existing PASS Education,” says John Millington, VP of US Operations at EPIC Risk Management. “Our collaboration with the Entain Foundation US represents a key strategic piece of our prevention pillar. It is essential that professional sports teams and leagues recognize a collective responsibility to educate their players, staff, and their fan base, and we are delighted Chicago Fire have proactively embraced the importance of integrating this market leading education into their existing programs. I hope many more teams will follow their lead.”

Martin Lycka, Entain plc’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and trustee of the Entain Foundation US, noted, “This new partnership among Chicago Fire FC, EPIC Risk Management and the Entain Foundation US is another important milestone in promoting player protection and responsible gambling—a top priority of our Foundation. I am proud to affiliate our Foundation in the US with these two outstanding partners.”

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the NFLPA Professional Athletes Foundation, colleges across the U.S., and the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, on research into elite athletes’ relationships with problematic gambling behavior.

Canada

Gaming Corps expands Entain deal with Ontario live and Alberta launch planned

Published

13 hours ago

July 8, 2026

Wladimir P.

gaming-corps-expands-entain-deal-with-ontario-live-and-alberta-launch-planned

Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.

Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.

The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.

Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.

The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain deal with Ontario live and Alberta launch planned appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Canada

Gaming Corps expands Entain partnership with major Canadian rollout

Published

13 hours ago

July 8, 2026

GamingAmericas.com

gaming-corps-expands-entain-partnership-with-major-canadian-rollout

Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.

Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.

The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.

Additional market launches in Portugal, Spain and New Zealand are also being prepared.

The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.