Canada
Chicago Fire FC Becomes First MLS Club to Launch Gambling Awareness Sessions with EPIC Risk Management and Entain Foundation US

Fire to Deliver Player Education Sessions as Part of Club’s Performance, Advisory, and Support Services (P.A.S.S.) Program
Chicago Fire FC, entering into their 24th season in Major League Soccer, have become the first football club in the United States to deliver problem gambling and gaming awareness sessions to teams throughout their organization through a partnership with EPIC Risk Management and Entain Foundation US, Entain plc’s unique non-profit subsidiary that is dedicated to promoting responsible gambling and sports integrity.
Epic Risk Management will lead sessions with the Chicago Fire’s U-13’s through U-19’s, plus the first team. Each session will be appropriately tailored for the varied audience and age groups through the Club’s roster, covering issues such as problem gaming, disordered gambling and sports betting integrity.
Delivery of these sessions will begin in May and continue throughout 2021, aiming to provide continued support across Chicago Fire’s P.A.S.S. program. Due to COVID-19, sessions will take place via videoconference and move to in-person sessions when safely allowed.
“We know that young athletes are at greater risk of being effected by problematic gaming and gambling, and we recognize the need to take a proactive approach to educating our players and parents on these risks,” says Brian Roberts, Director of Performance, Advisory and Support Services (P.A.S.S.) at Chicago Fire FC. “The real-life stories that EPIC Risk Management use in their educational sessions brings focus to gambling in a way that will have a true impact and will provide our Academy players with the understanding needed to make informed decisions. We are excited to work with an organization open to customizing an approach to educating our Academy players.”
“We are delighted to be able to work closely with Chicago Fire and their Performance, Advisory, and Support Services (PASS) staff to customize our program to integrate into their existing PASS Education,” says John Millington, VP of US Operations at EPIC Risk Management. “Our collaboration with the Entain Foundation US represents a key strategic piece of our prevention pillar. It is essential that professional sports teams and leagues recognize a collective responsibility to educate their players, staff, and their fan base, and we are delighted Chicago Fire have proactively embraced the importance of integrating this market leading education into their existing programs. I hope many more teams will follow their lead.”
Martin Lycka, Entain plc’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and trustee of the Entain Foundation US, noted, “This new partnership among Chicago Fire FC, EPIC Risk Management and the Entain Foundation US is another important milestone in promoting player protection and responsible gambling—a top priority of our Foundation. I am proud to affiliate our Foundation in the US with these two outstanding partners.”
To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the NFLPA Professional Athletes Foundation, colleges across the U.S., and the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, on research into elite athletes’ relationships with problematic gambling behavior.
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AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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