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Gaming1 joins sports betting integrity body IBIA

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Leading Belgian-based gambling partner Gaming1 has joined the International Betting Integrity Association (IBIA). Gaming1 is part of the Argent Group and has retail and online sports betting operations focused on European and American markets. Those brands, such as Circus and Zamba, will now feed into IBIA’s global monitoring and alert platform. Gaming1 joins many of the leading regulated sports betting operators in the world in IBIA, with the association’s members accounting for $137bn (€115bn) of global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.

Khalid Ali, IBIA’s CEO, said: “I’m very pleased to welcome another leading name in the regulated betting sector into our association, further strengthening IBIA’s position as the largest customer transaction-based integrity monitoring system in the world. The inclusion of Gaming1’s diverse range of sports betting brands significantly enhances our monitoring capabilities.”

Sylvain Boniver, COO & Co-Founder of Gaming1, said: “Betting integrity is increasingly becoming a central part of the licensing and regulatory process in markets around the world. We believe that it is vital that betting operators work together to harness their unique market data and intelligence gathering capabilities to meet the concerns of regulators and to protect consumers and sports from corruption. IBIA, as the leading global body on integrity for regulated operators, is the perfect partner for Gaming1 and the achievement of our market and player protection aims.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

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Kai Botha

QTech Games continues to move fast with Playnetic integration

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QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with Playnetic, an emerging force in iGaming casino entertainment content allowing its platform clients access to another timely delivered portfolio of games focusing on immersive experiences.

Integrating games from one of the more visually stunning slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers. Playnetic’s standout titles include recent releases like Patrick vs Joker, alongside established fan favourites such as Joxer, Scarabs of Wealth and Lucky Licks.

Playnetic prides itself on creating engaging, innovative and high performing games that are suitable for all global gaming markets, delivering a personalised approach, which offers operators more flexibility in their iGaming content choices to suit specific markets. This integration also ensures QTech’s array of operator partners can leverage more innovative and high-performing content to stay ahead in a competitive marketplace.

Playnetic’s portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, allowing games providers and operators the fastest integration available. With over 50 years’ management experience, QTech Games’ diverse range of gaming options is designed to provide a definitive one-stop shop. While its all-inclusive licence fee model, unified game launcher and wallet integration API mean clients can easily connect and access an all-encompassing portfolio in a few clicks. This has fast-become the “go-to” solution for worldwide operators across developing territories.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content. Playnetic’s immersive and player-focussed gaming suite fits the bill perfectly. Their content brings a new level of energy and engagement which we’re excited to share across our ever-growing group of operators.

Kai Botha, Chief Commercial Officer at Playnetic, added: “Playnetic’s mission is to create innovative, thrilling, and high preforming premium quality games that connect with players across multiple markets. For us that means casino content that is informed by market insights, advances in game play features supported by robust technology and the latest gameplay trends.

This deal marks another significant stride in enhancing our delivery efficiency, accelerating markets access to our games to connect with even more players.  We look forward to seeing our games portfolio being available through QTech’s network.”

The post QTech Games continues to move fast with Playnetic integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Cardno

SkyCity Expands its Strategic Partnership with Quick Custom Intelligence

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Quick Custom Intelligence (QCI), a leading provider of casino operational intelligence software, announced the expansion of its strategic partnership with SkyCity Entertainment Group, New Zealand’s premier entertainment and gaming company.

SkyCity has successfully utilised QCI Slots for several years to enhance operational visibility, productivity and optimisation across its gaming floors. Building on that foundation, SkyCity is now expanding its engagement with QCI to support a more integrated, enterprise-wide view of customer and operational intelligence across its properties, product channels and services.

The expanded collaboration will introduce additional capabilities within the QCI Enterprise Platform, enabling SkyCity to consolidate data from across its ecosystem and transform it into actionable insight. It introduces enhanced tools to support customer engagement, segmentation and targeted decision-making, helping teams better understand customers, tailor experiences and respond more quickly to changing customer and operational needs. This is a key capability in an increasingly omni-channel environment.

“Our partnership with QCI has developed into a truly strategic collaboration, supporting how we integrate critical customer, product, and operational intelligence,” said Christina Katsibouba, Chief Digital & Transformation Officer at SkyCity.

“As we continue to develop our digital and omni-channel strategy, this expanded engagement reflects a shared goal to use connected data and insights to make better decisions, achieve stronger customer outcomes and create long-term value across the organization. Collaborating closely with QCI allows us to operate with greater agility today, while also shaping the future of how integrated entertainment and gaming businesses utilize intelligence at scale.”

QCI’s Enterprise Platform supports casino resorts worldwide by integrating data from across gaming, hospitality, and digital environments, delivering real-time intelligence that empowers teams to improve efficiency, enhance customer engagement and make faster, more informed decisions.

“SkyCity has been an outstanding partner and an innovative leader in the gaming industry. This expansion reflects the strong foundation we’ve built together and our shared commitment leveraging connected intelligence to drive stronger customer outcomes, support omni-channel strategies, and create a more agile and data-led operating model,” said Andrew Cardno, Co-Founder and CTO of Quick Custom Intelligence.

The continued collaboration between SkyCity Entertainment Group and QCI reflects both organisations’ commitment to innovation, customer excellence and the ongoing advancement of technology within the global gaming industry.

The post SkyCity Expands its Strategic Partnership with Quick Custom Intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brooks Pierce

Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech

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Inspired Entertainment, a leading provider of B2B gaming content and systems, announced a new SaaS distribution agreement with Playtech, one of the world’s leading gambling technology companies.

Under the agreement, Inspired’s Virtual Sports portfolio, including its market-leading licensed content and U.S. sports offerings, will be distributed via Playtech’s Sportsbook platform to operators worldwide.

The SaaS solution features a cloud-hosted back-end integration with Playtech, allowing for modular delivery that can be adapted to customer needs. Inspired’s Virtual Sports portfolio provides operators with products designed to enhance engagement and drive player growth. This integration enables Playtech’s partners seamless access to Inspired’s Virtual Sports.

“This partnership represents a major milestone for Inspired. By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration,” said Brooks Pierce, President and CEO of Inspired.

“We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories,” said Yori Arami, VP of Sports Commercial at Playtech.

This agreement combines Inspired’s innovative content and cloud-native delivery with Playtech’s established operator network, resulting in a more engaging virtual gaming experience for players.

The post Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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