MuchBetter ties up Kindred partnership

Operator responds to player demand for new payment options

MuchBetter, the award winning iGaming payments company, today announced a new global payments partnership with Kindred Group . The payment app will be made available to players across all Kindred brands, starting with Unibet, Bingo.com and Maria Casino. One of the largest online gambling companies in the world, Kindred selected MuchBetter as a new payment partner for its user experience, security features and low transaction fees. Kindred is also growing especially quickly in parts of Europe and North America, and needed a payment partner that could help it navigate complex regulatory requirements in both regions.

While most ewallets charge for every transaction in and out of a player’s account, MuchBetter only charges operators based on a player’s net deposits over a month (withdrawals are subtracted). This significantly reduces transfer fees, especially for VIP players, and this was a key consideration for Kindred. Kindred also listened to growing demand among its userbase for MuchBetter to be added as a new payment option.

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“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said MuchBetter founder and CEO, Israel Rosenthal. “This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

“We are committed to offering players a better and safer way to gamble,” said Phaedra Debattista, Kindred Group’s senior payments solutions manager. “We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”