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Gazprom Football for Friendship 2021: Young Participants from 211 countries and regions to set new GUINNESS WORLD RECORDS™ title

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Gazprom launches the Ninth Season of the International Children’s Social Programme Football for Friendship, which will be held online on May 14-29, 2021. For the very first time, representatives of football academies and journalists will gather in Istanbul during the UEFA Champions League Final celebrations to discuss children’s football development at the Football for Friendship Ambassadors Forum.

This year, Football for Friendship will once again unite Young Participants, boys, and girls, from 211 countries and regions. Young Players aged 12-14 will unite into 32 Teams of Friendship to participate in the 2021 Football for Friendship eWorld Championship. The Championship will be held in the F4F World the football simulator available for free in 27 languages on MS Windows, Apple macOS, Android, iOS. Young Journalists will cover the events of the program in the International Children’s Press Center and share with their peers the key values of the program: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honor. The official attempt to obtain the program’s third GUINNESS WORLD RECORDS titles for the most nationalities in a football training session in history and the most users in a football video hangout.

On May 29, football experts and journalists from different countries will come together at the Football for Friendship Ambassadors Forum that will take place in Istanbul during the UEFA Champions League Final. Representatives of the football community will discuss the challenges of children’s sports development and share their experiences. Over the years, Football for Friendship has become an important international platform for discussing relevant issues of children’s sports and football.

The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous eight seasons, the program has united over 15 000 participants from 211 countries and regions. Over 6 000 000 people have participated in sports, educational, and ecological events of the program. UEFA, FIFA, football federations, and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received over 50 national and international awards in the field of social responsibility, sports, and communications.

Carmen Pozo, co-founder of the Women’s Football Academy Las Superpoderosas, winner of the First International Football for Friendship Award, Bolivia: “The Football for Friendship program provides football experts with a platform for dialogue. This is especially important right now since we are facing new challenges in the development of children’s and youth sports. Exchanging experience and projects at the Football for Friendship Forum helps football academies and organizations in solving these issues.”

Robin O’Day, director of the O’Day Football Academy, Ireland: “Football for Friendship is a unique program that gives children from all over the world the opportunity to dive into an intercultural environment without barriers, make friends with peers from opposite parts of the globe, instills in them universal values and makes it possible to be heard. These are important elements in educating future world leaders.”

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VeliTech returns to SiGMA Africa 2026 with a new focus

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VeliTech is heading to Cape Town for SiGMA Africa 2026, bringing immersive casino content and its proven product ecosystem to the show floor. From 3–5 March, visitors can meet the team at Stand 096 to explore games and technology designed to help operators compete in Africa’s rapidly evolving iGaming market.

Building on last year’s success — including winning Best Casino Provider at the SiGMA Africa Awards — the company has been shortlisted across multiple categories at this year’s ceremony, highlighting the strength of both its platform and content portfolio.

This includes:

Best Platform (VeliTech)
Industry Rising Star (VeliGames)
Marketing Campaign (The Dare Society, VeliPlay)
Women in Gaming (Yevheniia Bocharova, CEO at VeliPlay)

These nominations recognise VeliTech not only as a platform provider but also for its growing influence in the casino content space.

VeliGames, in particular, is an aggregation platform purpose-built for the African market, designed to address challenges such as network variability, device diversity, and data sensitivity. The solution delivers a performance-focused aggregation layer engineered to remain fast, lightweight, and reliably playable in environments where high-bandwidth European models often fall short.

Also featured are two standout game providers from the VeliTech group. VeliPlay offers dynamic crash and fast games built for pace, immersion, and repeat engagement, while Heaven of 7 delivers high-energy slot titles designed to keep player sessions lively and engaging.

Visitors to the VeliTech stand will be able to experience this content first-hand, with both providers hosting live demonstrations of their latest releases — expected to be among the major attractions at the event.

“Following our first appearance at SiGMA Africa last year – where VeliTech was recognised as Best Casino Provider – we’re returning to Cape Town with a clear shift in focus. This year, we’re putting content front and centre, showcasing high-impact slot and crash games the African market hasn’t seen before, delivered through a powerful game aggregation ecosystem designed to help operators unlock real growth across emerging markets.” Giorgi Aleksidze, CEO at VeliTech.

The post VeliTech returns to SiGMA Africa 2026 with a new focus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network

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InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network

InnovaPlay operators will gain access to a fully integrated CRM and customer engagement suite following the company’s second partnership agreement of the year with Xtremepush.

The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels — including mobile notifications, email, in-app messaging, and SMS — from a single environment.

The integration is designed to help operators respond faster to player behaviour, deliver more targeted campaigns without increasing internal workload, and optimise onboarding flows. It is also expected to reduce the time required to reactivate inactive players and streamline real-time reward delivery, while giving marketing and CRM teams clearer visibility into how players interact across channels, devices, and products over time.

Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said the integration is a direct response to operator demand in recent months: “It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.

Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the advantages of working with a platform that collaborates with a broad network of operators across multiple regions: “This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.

Both companies describe the partnership as part of a broader strategy to provide operators with tools that are ready to deploy while remaining adaptable to individual brand needs. Practical use cases are expected to include welcome journeys for new sign-ups, reminders for inactive players, and tailored messaging around key campaigns.

The post InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe unveils strategic partnership with Spreedly

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Paysafe (NYSE: PSFE), a leading payments platform, today announced a strategic partnership with Spreedly, a leading global open payments platform. Under the partnership, Spreedly’s global payments orchestration platform has integrated Paysafe as an acquirer to process credit card and debit card payments for online merchants targeting Europe, North America and other global markets.

Spreedly’s Open Payment Platform, which boasts connectivity to 140+ different payment gateways plus 40+ unique payment methods, now includes the Paysafe Gateway, which will seamlessly process online card payments for merchants and their customers, with all transactions completed in seconds. Spreedly will benefit from Paysafe’s 30-year experience supporting forex and financial trading brokers with online payments as well as the company’s deep expertise serving other industries, including iGaming, eCommerce, financial services, travel and hospitality.

The partnership is already live, with Paysafe processing card payments for multiple online trading brokers and financial services companies via Spreedly’s Open Payment Platform. Additional merchants are close to being onboarded under the deal, with these and several more expected to launch before end-2026.

While the first phase of the Spreedly partnership focuses primarily on Paysafe’s role as an acquirer for card payments, merchants will also be able to integrate the company’s suite of alternative payment methods. These include Paysafe’s flagship digital wallets Skrill and Neteller as well as PaysafeCard, a pre-paid payment method for consumers who prefer transacting online with cash.            

Rob Gatto, Chief Revenue Officer at Paysafe, said: “We’re excited to partner with Spreedly, which is a major player in the payment orchestration space, with well over a decade’s experience. With the Paysafe Gateway a trusted solution for card payments among forex and financial trading brokers and a wide range of other industries, we look forward to strengthening Spreedly’s Open Payment Platform and streamlining payments for its merchant users and their customers.” 

Michael Rokos, Partner Strategy Director at Spreedly, commented: “At Spreedly, we believe open payments drive better outcomes for merchants. Bringing Paysafe onto our Open Payments Platform expands optionality for our customers and reinforces our mission to provide a flexible, future-ready infrastructure for global commerce.”

The post Paysafe unveils strategic partnership with Spreedly appeared first on Americas iGaming & Sports Betting News.

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