Press Releases
Gazprom Football for Friendship 2021: Young Participants from 211 countries and regions to set new GUINNESS WORLD RECORDS™ title
Gazprom launches the Ninth Season of the International Children’s Social Programme Football for Friendship, which will be held online on May 14-29, 2021. For the very first time, representatives of football academies and journalists will gather in Istanbul during the UEFA Champions League Final celebrations to discuss children’s football development at the Football for Friendship Ambassadors Forum.
This year, Football for Friendship will once again unite Young Participants, boys, and girls, from 211 countries and regions. Young Players aged 12-14 will unite into 32 Teams of Friendship to participate in the 2021 Football for Friendship eWorld Championship. The Championship will be held in the F4F World the football simulator available for free in 27 languages on MS Windows, Apple macOS, Android, iOS. Young Journalists will cover the events of the program in the International Children’s Press Center and share with their peers the key values of the program: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honor. The official attempt to obtain the program’s third GUINNESS WORLD RECORDS titles for the most nationalities in a football training session in history and the most users in a football video hangout.
On May 29, football experts and journalists from different countries will come together at the Football for Friendship Ambassadors Forum that will take place in Istanbul during the UEFA Champions League Final. Representatives of the football community will discuss the challenges of children’s sports development and share their experiences. Over the years, Football for Friendship has become an important international platform for discussing relevant issues of children’s sports and football.
The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous eight seasons, the program has united over 15 000 participants from 211 countries and regions. Over 6 000 000 people have participated in sports, educational, and ecological events of the program. UEFA, FIFA, football federations, and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received over 50 national and international awards in the field of social responsibility, sports, and communications.
Carmen Pozo, co-founder of the Women’s Football Academy Las Superpoderosas, winner of the First International Football for Friendship Award, Bolivia: “The Football for Friendship program provides football experts with a platform for dialogue. This is especially important right now since we are facing new challenges in the development of children’s and youth sports. Exchanging experience and projects at the Football for Friendship Forum helps football academies and organizations in solving these issues.”
Robin O’Day, director of the O’Day Football Academy, Ireland: “Football for Friendship is a unique program that gives children from all over the world the opportunity to dive into an intercultural environment without barriers, make friends with peers from opposite parts of the globe, instills in them universal values and makes it possible to be heard. These are important elements in educating future world leaders.”
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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