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Gazprom Football for Friendship 2021: Young Participants from 211 countries and regions to set new GUINNESS WORLD RECORDS™ title

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Gazprom launches the Ninth Season of the International Children’s Social Programme Football for Friendship, which will be held online on May 14-29, 2021. For the very first time, representatives of football academies and journalists will gather in Istanbul during the UEFA Champions League Final celebrations to discuss children’s football development at the Football for Friendship Ambassadors Forum.

This year, Football for Friendship will once again unite Young Participants, boys, and girls, from 211 countries and regions. Young Players aged 12-14 will unite into 32 Teams of Friendship to participate in the 2021 Football for Friendship eWorld Championship. The Championship will be held in the F4F World the football simulator available for free in 27 languages on MS Windows, Apple macOS, Android, iOS. Young Journalists will cover the events of the program in the International Children’s Press Center and share with their peers the key values of the program: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honor. The official attempt to obtain the program’s third GUINNESS WORLD RECORDS titles for the most nationalities in a football training session in history and the most users in a football video hangout.

On May 29, football experts and journalists from different countries will come together at the Football for Friendship Ambassadors Forum that will take place in Istanbul during the UEFA Champions League Final. Representatives of the football community will discuss the challenges of children’s sports development and share their experiences. Over the years, Football for Friendship has become an important international platform for discussing relevant issues of children’s sports and football.

The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous eight seasons, the program has united over 15 000 participants from 211 countries and regions. Over 6 000 000 people have participated in sports, educational, and ecological events of the program. UEFA, FIFA, football federations, and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received over 50 national and international awards in the field of social responsibility, sports, and communications.

Carmen Pozo, co-founder of the Women’s Football Academy Las Superpoderosas, winner of the First International Football for Friendship Award, Bolivia: “The Football for Friendship program provides football experts with a platform for dialogue. This is especially important right now since we are facing new challenges in the development of children’s and youth sports. Exchanging experience and projects at the Football for Friendship Forum helps football academies and organizations in solving these issues.”

Robin O’Day, director of the O’Day Football Academy, Ireland: “Football for Friendship is a unique program that gives children from all over the world the opportunity to dive into an intercultural environment without barriers, make friends with peers from opposite parts of the globe, instills in them universal values and makes it possible to be heard. These are important elements in educating future world leaders.”

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The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.

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The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.

As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.

As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.

Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.

“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.

“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”

The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.

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Evoplay expands into Peru through new partnership with LaFija.com

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Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.

The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s BlessingPenalty Shoot-Out: Street, and Hot Volcano to local players.

LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.

Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.

“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”

Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.

“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”

The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Americas iGaming & Sports Betting News.

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Expanse Studios Partners with Stake to Expand Global iGaming Distribution

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Expanse Studios, a B2B iGaming content provider and subsidiary of Meridian Holdings Inc., has announced a strategic partnership with Stake to deploy its proprietary gaming content across Stake’s global gaming platforms.

The collaboration marks another step in Expanse Studios’ global expansion strategy and strengthens its presence in the rapidly growing online gaming ecosystem.

Through the agreement, Expanse Studios will distribute its portfolio of titles via Hub88’s aggregation infrastructure, enabling Stake to integrate the studio’s games seamlessly across its international platforms. The partnership is designed to extend Expanse’s global reach while offering Stake players access to a range of engaging and high-performing games.

Strategic Partnership to Expand Market Reach

The collaboration between Expanse Studios and Stake reflects the increasing importance of partnerships in the global iGaming industry. Content developers are increasingly relying on aggregator platforms to expand their distribution networks, reach new audiences, and scale their offerings efficiently.

According to Damjan Stamenkovic, CEO of Expanse Studios, Stake represents one of the most influential brands in the global gaming sector. By integrating through Hub88’s technology, Expanse Studios can deliver its content directly to Stake’s extensive international player base.

This partnership allows the studio to strengthen its B2B distribution strategy while gaining access to one of the most widely recognized gaming platforms in the industry.

Deployment Through Hub88 Aggregation

The technical integration is made possible through Hub88, a well-known aggregation platform that connects game developers with online casino operators. Aggregators play a crucial role in modern iGaming infrastructure by simplifying content distribution and enabling developers to deploy games across multiple operators simultaneously.

By leveraging Hub88’s infrastructure, Expanse Studios can efficiently roll out its games to Stake’s ecosystem without requiring complex individual integrations. This approach accelerates deployment timelines and supports scalable distribution across multiple markets.

Such partnerships demonstrate how aggregation technology continues to shape the future of the online casino industry, making it easier for studios to deliver content globally.

Featured Titles in the Stake Integration

As part of the partnership, Stake will gain access to several of Expanse Studios’ most popular titles. These games highlight the studio’s diverse portfolio and demonstrate its ability to cater to different player preferences.

Super Helib

One of the flagship games included in the integration is Super Heli, a crash-style game that has become one of the studio’s standout titles. The game offers a 97% return-to-player (RTP) rate and combines fast-paced gameplay with a dynamic multiplier system, creating a highly engaging experience for players.

Crash games have become increasingly popular in the iGaming sector due to their simplicity, fast rounds, and high excitement levels.

Wild Icy Fruits

Another featured title is Wild Icy Fruits, a high-speed slot game that delivers a classic slot experience with modern mechanics. The game emphasizes quick gameplay cycles and vibrant visuals, appealing to players who enjoy traditional fruit-themed slots with a contemporary twist.

VASO Psycho

The integration also includes VASO Psycho, a celebrity-branded slot that introduces high volatility and a massive 10,000x multiplier potential. This title showcases Expanse Studios’ ability to incorporate branded entertainment into its gaming portfolio while maintaining strong gameplay mechanics.

Together, these titles provide Stake’s players with a varied selection of experiences, ranging from fast-paced crash games to high-volatility slot gameplay.

Addressing Diverse Gaming Markets

The partnership between Expanse Studios and Stake highlights the company’s strategy of addressing multiple segments within the online gaming industry.

Expanse Studios has increasingly focused on combining social casino mechanics with traditional iGaming distribution models. This approach allows the company to appeal to a wide range of players while adapting to different regulatory and market environments.

By deploying its games through Stake’s global platform, Expanse Studios gains access to both traditional online casino audiences and newer gaming communities that favor fast, skill-influenced formats such as crash games.

A Growing Portfolio and Global Network

Expanse Studios has steadily expanded its presence in the global iGaming sector. The studio currently maintains partnerships with more than 1,300 B2B operators worldwide and offers a portfolio of over 70 proprietary gaming titles.

This growing network reflects the company’s focus on scalable growth through strategic collaborations, aggregator partnerships, and content innovation.

As the iGaming industry continues to evolve, developers like Expanse Studios are prioritizing flexible distribution models that allow them to enter new markets efficiently while maintaining consistent game quality.

The Future of iGaming Distribution

The partnership with Stake illustrates a broader trend within the iGaming industry. As competition intensifies, content developers are increasingly leveraging aggregation platforms and strategic alliances to accelerate global expansion.

By integrating with large-scale operators and leveraging advanced distribution infrastructure, studios can reach wider audiences while maintaining streamlined technical operations.

For Expanse Studios, the collaboration with Stake represents another milestone in its ongoing effort to strengthen its international footprint and deliver engaging gaming content to players worldwide.

As the company continues to expand its portfolio and operator network, partnerships like this are likely to play a crucial role in shaping its future growth.

A similar article about iGaming partnerships and content distribution can be found on Gambling Insider, a leading authority in the iGaming industry: https://www.gamblinginsider.com/news

Example topic coverage: iGaming platform partnerships, content integrations, and developer distribution agreements.

 

The post Expanse Studios Partners with Stake to Expand Global iGaming Distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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