Press Releases
Gazprom Football for Friendship 2021: Young Participants from 211 countries and regions to set new GUINNESS WORLD RECORDS™ title
Gazprom launches the Ninth Season of the International Children’s Social Programme Football for Friendship, which will be held online on May 14-29, 2021. For the very first time, representatives of football academies and journalists will gather in Istanbul during the UEFA Champions League Final celebrations to discuss children’s football development at the Football for Friendship Ambassadors Forum.
This year, Football for Friendship will once again unite Young Participants, boys, and girls, from 211 countries and regions. Young Players aged 12-14 will unite into 32 Teams of Friendship to participate in the 2021 Football for Friendship eWorld Championship. The Championship will be held in the F4F World the football simulator available for free in 27 languages on MS Windows, Apple macOS, Android, iOS. Young Journalists will cover the events of the program in the International Children’s Press Center and share with their peers the key values of the program: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honor. The official attempt to obtain the program’s third GUINNESS WORLD RECORDS titles for the most nationalities in a football training session in history and the most users in a football video hangout.
On May 29, football experts and journalists from different countries will come together at the Football for Friendship Ambassadors Forum that will take place in Istanbul during the UEFA Champions League Final. Representatives of the football community will discuss the challenges of children’s sports development and share their experiences. Over the years, Football for Friendship has become an important international platform for discussing relevant issues of children’s sports and football.
The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous eight seasons, the program has united over 15 000 participants from 211 countries and regions. Over 6 000 000 people have participated in sports, educational, and ecological events of the program. UEFA, FIFA, football federations, and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received over 50 national and international awards in the field of social responsibility, sports, and communications.
Carmen Pozo, co-founder of the Women’s Football Academy Las Superpoderosas, winner of the First International Football for Friendship Award, Bolivia: “The Football for Friendship program provides football experts with a platform for dialogue. This is especially important right now since we are facing new challenges in the development of children’s and youth sports. Exchanging experience and projects at the Football for Friendship Forum helps football academies and organizations in solving these issues.”
Robin O’Day, director of the O’Day Football Academy, Ireland: “Football for Friendship is a unique program that gives children from all over the world the opportunity to dive into an intercultural environment without barriers, make friends with peers from opposite parts of the globe, instills in them universal values and makes it possible to be heard. These are important elements in educating future world leaders.”
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Beyond RTP: RocketPlay Launches Its Own Joy Index and Hiring Players to manage it
This summer, RocketPlay has introduced The Cosmic Department of Joy, a new seasonal campaign that puts player emotion at the centre of the brand experience.
Launching this summer inside the RocketPlay Universe, the campaign invites players to become Joy Ambassadors — a temporary seasonal identity that gives them a role inside the campaign story. After entering the Department, players complete a short 5-question briefing that takes around 1 minute and unlocks their position for the season.
At the heart of the campaign is the Cosmic Joy Index — a first-of-its-kind campaign index in iGaming, created specifically for the mission. Unlike traditional industry metrics focused on RTP, bonus value or individual player performance, the Index looks at the campaign through a different lens: collective joy, participation and emotional engagement.
The Index opens at launch, rises as more Ambassadors join, reaches its highest point and closes at the end of the mission. It is not a personal score or a measure of one player’s mood, but a public visual indicator of how the campaign moves through the season.
The campaign also introduces a second public-facing element: a player-driven Joy Report built around direct responses from Ambassadors. Together, the Index and the report create a two-layer campaign structure: a visible rhythm of the season and a collective player voice showing what joy, anticipation and winning moments mean to the RocketPlay community.
Instead of treating player emotion as something hidden behind standard metrics, RocketPlay brings it to the surface as part of the campaign experience. This positions The Cosmic Department of Joy as an example of player-centric iGaming marketing, where participation is not only measured, but turned into a visible part of the brand story.
B2B
Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona
Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.
Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.
According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.
Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.
“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”
Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.
“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”
The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen
Five-year approval follows a recent Denmark supplier licence and targets Nordic regulated growth.
EvenBet Gaming has been granted a five-year B2B supplier licence in Sweden by the Swedish Gambling Authority, Spelinspektionen. The approval allows the supplier to provide its poker and online casino software to licensed operators in the market.
EvenBet said the licence covers access to its portfolio, including poker software and an online casino suite, and positions the company to support partners operating under Sweden’s regulatory framework.
The company also pointed to Sweden’s market performance, citing Spelinspektionen data that the licensed gambling market generated SEK 6.7 billion in turnover in Q1 2026, up 0.8% year-on-year, with commercial online gambling and sports betting accounting for SEK 4.4 billion.
According to EvenBet, it will manage mandatory annual security audits and RNG testing required by Spelinspektionen as part of its supplier obligations.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy. Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming wins Swedish B2B supplier licence from Spelinspektionen appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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