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DoubleUp Group partners with Pragmatic Solutions
Enter the newest B2C operator on the iGaming scene. DoubleUp Group is hitting the ground running with big ambitions to set “a new standard of fun”. Pragmatic Solutions is a key partner, providing the core platform to support their exciting strategy.
Pragmatic Solutions will power DoubleUp Group’s multi-brand plans with its premier iGaming technology platform. The Group’s first online casino is already in the advanced stages, preparing to delight players in Q2 2021.
Pragmatic Solutions provides iGaming operators with enterprise platform technologies built around a core Player Account Management (PAM) platform. The PAM is designed using microservices architecture and contains a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML, and fraud-prevention services. It’s underpinned by rules-based automation throughout. The offering is bolstered by Pragmatic Solutions’ sister-company and industry content leader, Pragmatic Play. Topping it all off is a Content Management System (CMS) designed to power gaming frontends, and an Integrations Hub to connect operators to any third-party content, payment gateways and services.
This full-stack package from Pragmatic Solutions was the natural choice for DoubleUp Group. It allows them to accelerate their time to market, providing a solid technological foundation for their upcoming intuitive online casino, as well as all those to follow.
Ale Rallo, Managing Director of DoubleUp Group, explained the decision saying, “There are many iGaming platforms to choose from in the market today. After running a comprehensive RFP process, we concluded that the products available from Pragmatic Solutions were the right fit for our business. We chose Pragmatic due to the quality of their platform and their partnership mentality to supporting our business. We challenged them with innovative concepts that we want for our casinos, and they responded with the flexibility and the technical know-how that we require. Our mission is to raise the standards of quality and fun in casino gambling. With Pragmatic, we have a partner that supports our vision.”
Ashley Lang, Pragmatic Solutions’ CEO, commented on the announcement, “We were delighted to be chosen to provide platform technology to DoubleUp Group, and we are very excited to be working with Ale and his team. They share our passion for technology and are building upon our core platform to deliver an unparalleled experience for their customers. We value their business and are committed to supporting them in their growth. We are delighted to be working with them.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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