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DoubleUp Group partners with Pragmatic Solutions

Published

5 years ago

April 8, 2021

Reading Time: 2 minutes

Enter the newest B2C operator on the iGaming scene. DoubleUp Group is hitting the ground running with big ambitions to set “a new standard of fun”. Pragmatic Solutions is a key partner, providing the core platform to support their exciting strategy.

Pragmatic Solutions will power DoubleUp Group’s multi-brand plans with its premier iGaming technology platform. The Group’s first online casino is already in the advanced stages, preparing to delight players in Q2 2021.

Pragmatic Solutions provides iGaming operators with enterprise platform technologies built around a core Player Account Management (PAM) platform. The PAM is designed using microservices architecture and contains a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML, and fraud-prevention services. It’s underpinned by rules-based automation throughout. The offering is bolstered by Pragmatic Solutions’ sister-company and industry content leader, Pragmatic Play. Topping it all off is a Content Management System (CMS) designed to power gaming frontends, and an Integrations Hub to connect operators to any third-party content, payment gateways and services.

This full-stack package from Pragmatic Solutions was the natural choice for DoubleUp Group. It allows them to accelerate their time to market, providing a solid technological foundation for their upcoming intuitive online casino, as well as all those to follow.

Ale Rallo, Managing Director of DoubleUp Group, explained the decision saying, “There are many iGaming platforms to choose from in the market today. After running a comprehensive RFP process, we concluded that the products available from Pragmatic Solutions were the right fit for our business. We chose Pragmatic due to the quality of their platform and their partnership mentality to supporting our business. We challenged them with innovative concepts that we want for our casinos, and they responded with the flexibility and the technical know-how that we require. Our mission is to raise the standards of quality and fun in casino gambling. With Pragmatic, we have a partner that supports our vision.”

Ashley Lang, Pragmatic Solutions’ CEO, commented on the announcement, “We were delighted to be chosen to provide platform technology to DoubleUp Group, and we are very excited to be working with Ale and his team. They share our passion for technology and are building upon our core platform to deliver an unparalleled experience for their customers. We value their business and are committed to supporting them in their growth. We are delighted to be working with them.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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