Latest News
IMG ARENA acquires FlightScope Services to boost data collection and delivery solutions for rights holders
Data technology and software company co-developed IMG ARENA’s pioneering data system for European Tour
IMG ARENA, a leading sports betting service and content hub, has today acquired FlightScope Services, the data collection, audio-visual production and tracking technology specialist in golf and tennis.
Based out of Gliwice, Poland, FlightScope Services will be fully incorporated into the IMG ARENA offering under the continued oversight of Jacek Gronek and Wojtek Szumilas, who will join IMG ARENA, along with approximately 160 employees. Gronek joins the IMG ARENA leadership team as VP Rightsholder Services. Szumilas is Head of Technology.
IMG ARENA will invest significant funds and resource to introduce FlightScope Services’ innovative technology into other sports in its portfolio, including football, basketball and volleyball, and major US sports.
IMG ARENA will also use the FlightScope Services’ technology to introduce additional products and services to federations and rights holders under the new pillar of IMG ARENA Rightsholder Solutions.
Freddie Longe, Managing Director, IMG ARENA, said: “This is a very exciting acquisition for IMG ARENA. The integration of FlightScope Services technology is a fundamental part of our growth strategy and provides the foundation for the launch of our new Rightsholder Solutions. This new pillar within IMG ARENA will see us enhance the services we provide to rightsholders to include automated and manual content creation, content governance and operational excellence.”
He added: “The acquisition allows IMG ARENA to enrich our innovation in fan engagement via the development of data and audio-visual content, while creating new content and commercial opportunities for federations and rights holders across our portfolio.”
Jacek Gronek, VP Rightsholder Services, IMG ARENA, said: “FlightScope Services joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. It will enable us to leverage our knowledge, strengths and resources to deliver an enhanced range of best-in-class services and technologies across multiple sports.”
IMG ARENA has worked extensively with FlightScope Services since 2013. The two organisations co-developed the ground-breaking data collection system used by IMG ARENA to record the data from every shot played on the European Tour, through tracking and marking the ball to within millimetres of its position on the course. The state-of-the-art, live scoring capture system has delivered a wealth of previously inaccessible data and powered a range of exciting new live betting markets.
The companies also partner on producing live streaming and data collection across ATP Tour events.
FlightScope was founded by Henri Johnson in 1989. Following the sale of FlightScope Services to IMG ARENA, Johnson will retain the FlightScope brand name and continue to operate professional and consumer product divisions.
Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, the FA, and Serie A.
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Latest News
N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!
N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.
This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.
What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.
Prediction Markets vertical: what is it?
Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).
Users can bet on topics in the following areas:
- politics (elections, geopolitical events)
- cryptocurrencies and financial markets
- technology and business
- social trends and global narratives
- entertainment and show business
The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.
Why is the Prediction Markets format worth a test?
It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.
Reasons to test Prediction Markets:
- The threshold for the first conversion is lower than in betting;
- Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
- High interest in the vertical during trending events;
- Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
- It is possible to transfer users to the casino and vertical betting;
- Provides a smooth user path within the product.
Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV.
Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.
Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!
Scale your results with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
The post N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
LuckyStreak Enters into Partnership with QTech Games
LuckyStreak, the Riga-based live games provider, has has entered into a new partnership with QTech Games, a leading game aggregator for all emerging markets, to provide best-in-class live dealer games and LuckyConnect aggregation services across its global platform.
LuckyStreak produces high-quality, immersive live dealer games at its state-of-the-art studio in Riga, Latvia, streamed to thousands of online casinos worldwide. The provider is renowned for delivering a premium experience, with QTech’s customers set to benefit from intuitive gameplay, innovative features and HD-quality streaming.
QTech Games celebrated its 10-year anniversary last year, progressing since inception from double-digit growth during its formative years to dominate an eclectic spectrum of emerging markets. To which end, it’s now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Spain; and offices in Malta) and Latin America.
Rory Kimber, Commercial Director at LuckyStreak, said: “We’re delighted to be working with QTech, a truly global iGaming platform solutions provider, to distribute our products to the wide range of operators they serve in a vast array of their growing markets.
“Our Live Casino product, with its fully localised capability, is perfectly suited to the breadth of territories that QTech serve, and their technology will allow the sharpest and smoothest experience for players at our tables.”
Philip Doftvik, CEO at QTech Games, said: “We’re delighted to team up with LuckyStreak, a brand renowned for its burgeoning best-in-class live casino. Naturally, we were keen to add them to our aggregation platform’s existing multifaceted live-casino catalogue, as we continue to bring together the most comprehensive collection on the market.
“Of course, there’s a huge revenue opportunity, since live dealer is such a thriving online sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users, while unrivalled customization options, dedicated tables and native-speaking dealers also make it simple to tailor the UX to any specific market’s requirements.
“LuckyStreak’s commitment to delivering engaging live-player experiences offers players, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise creates fresh pathways to new audiences from Africa to LatAm, where this iGaming format is in increasing demand. We can’t wait to see how these games perform across a range of new markets.”
The post LuckyStreak Enters into Partnership with QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
St8 extends Wazdan content distribution into Ontario
St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.
Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish
: Blue Marlin, 36 Coins
, Mighty Wild
: Panther Grand Diamond Edition and Mighty Wild
: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity
, Sticky to Infinity
and Hold the Jackpot
.
David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.
“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.
“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”
The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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