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Virtus.pro and Parimatch extend partnership

Published

5 years ago

April 1, 2021

Reading Time: 2 minutes

The esports club Virtus.pro and the international bookmaking holding Parimatch are extending their partnership for 2021. As a part of the cooperation, Parimatch will continue to support the first Dota 2 and CS:GO rosters of the club.

Stepan Shulga, Head of Esports at Parimatch:

“Virtus.pro is a special club for us. We have been together since the days when the very concept of “esports” was not yet so strongly developed for the betting industry. We signed the first contract when there were completely different players in the club’s rosters. Having survived a complete reincarnation, Virtus.pro is again at the top of the world rankings. We appreciate such a long-term and interesting cooperation for us. GOGOVP!”

Sergey Glamazda, Virtus.pro CEO:

“This year marks three years of our cooperation with Parimatch and we are glad that we shared this path with such a reliable partner. We have already implemented many joint projects and there will be even more in the future. We appreciate that Parimatch supports the course of the club’s development and are confident that together we can achieve our goals.”

The bookmaking holding has been standing firmly on the esports ground for many years. In addition to partnerships with esports clubs, Parimatch contributes to the development of the scene by regularly supporting international tournaments: EPIC League Season 2, EPICENTER CS:GO 2019, OMEGA League and others. Also, the bookmaking holding successfully held several seasons of its very own Parimatch League Dota 2 tournament, which invariably enjoys great interest from viewers: the second season of the tournament gathered more than 6.9 million views on Twitch and won the MarSpo Awards 2020 in the Best Sponsored Integration/Activation in esports nomination”.

During their cooperation with Parimatch, Virtus.pro Dota 2 and CS:GO rosters have won many international tournaments, such as The Kuala Lumpur Major and Flashpoint Season 2. The rosters have also secured themselves in the top of the world rankings of HLTV, ESL and DPC.

In honor of three years of cooperation, Parimatch and Virtus.pro released a video that tells a reliable story: fans, pro players, and sponsors are united by one passion — esports. The video is available here: https://youtu.be/EhJQ8Ip_XBk

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

7 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

7 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

7 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.