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2021 VIRTUAL SPORTS SEASON BEGINS WITH VIRTUAL GRAND NATIONAL

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For the fifth consecutive year, Inspired Entertainment, Inc. is producing the Virtual Grand National race to predict the outcome of the 2021 Grand National Steeplechase, to be broadcast nationally in the UK at 8:00 p.m. BST on Friday, April 9. The race is the latest in a series of re-creations of some of the world’s great sporting events produced by Inspired.

Inspired has previously produced virtual contests based on of some the world’s most iconic sporting events, including the Kentucky Derby Triple Crown Showdown, The Lexus Melbourne Cup and the Cox Plate. The Virtual Grand National, which has been developed in conjunction with Carm Productions, will launch the 2021 Virtuals season for Inspired, as it looks ahead to future events.

Inspired, the pioneer in Virtual Sports, has the largest array of Virtual Sports available 24/7, providing a consistent stream of sports betting content. Its multi-award-winning Virtual Sports use cutting-edge technology to create lifelike graphics which mimic the experience of real sports betting.

“We have gained worldwide recognition for our virtual events, which have continued to be popular even as live sports have returned,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “Last year 4.8 million viewers tuned in to watch the Virtual Grand National, broadcast in place of the real event, driving significant social media attention.”

“The technology used to produce the Virtual Grand National is a unique predictive offering that can be used for many other sports events,” said Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired. “We utilize a vast array of data points, including historical performance of participants, within our software to seek to predict who will win the 2021 Grand National, widely considered to be one of the most unpredictable events in the world.”

Last year’s Virtual Grand National, won by Potters Corner, raised approximately £3 million for National Health Service charities and €300,000 for medical charities in Ireland through donations from Inspired and all bookmaker operators as part of the fight against COVID-19.

“We are delighted to be working with Inspired on the Virtual Grand National for a fifth consecutive year,” said Rob McLoughlin OBE, Carm Productions, who devised the TV format for UK and international broadcasters. “Last year the virtual race took center stage, as the live race was cancelled due to COVID-19, and the viewership numbers demonstrated the popularity and interest level in such virtual events. The public support for the Virtual Grand National and NHS Charities was overwhelming, as millions helped raise much needed funds for our brave heroes in the NHS by joining in the fun of one of Britain’s greatest sporting events.”

Virtual Sports are popular worldwide and appeal to a wide variety of players, providing new revenue streams for gaming providers that can be easily integrated into existing sportsbooks and websites. Trailers and demos of the latest Virtual Sports offerings are available at www.inseinc.com/virtuals/.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

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Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.
As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.
The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.
This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.
Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.
Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.
Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

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Canada

IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan

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IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.

“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.

“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.

IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.

The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.

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