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Parimatch set for global content deal with Relax Gaming

Published

5 years ago

March 29, 2021

Reading Time: 2 minutes

Relax Gaming, the iGaming aggregator and supplier of unique content, has reached an agreement to provide its varied content catalogue to major operator Parimatch.

Relax’s diverse, proprietary games library will be available to Parimatch players as a result of the deal, including blockbuster hit titles Temple Tumble, Snake Arena and the award-winning Money Train 2.

Augmenting these high-quality games will be content from Relax’s enviable roster of aggregated partners including Fantasma Games, ReelPlay, and 4ThePlayer. In total, over 50 innovative third-party studios have their content made available to Relax’s wide network of operators as a result of the Powered By Relax and Silver Bullet partnership programmes.

Parimatch has been operating its sports betting business for over two decades in territories across the world and, like Relax, has enjoyed significant, rapid expansion in recent years with the launch of its online casino, now bolstered by this new agreement.

The announcement is the latest in Relax’s drive to enhance its industry footing, delivering its products effectively and fast to an increasing number of operators in both established and developing regions.

Daniel Eskola, CCO at Relax Gaming, said: “It’s a delight to announce this deal with Parimatch, a company that shares our values of quality and differentiation.

“This is another step in the right direction for us; one that advances our expansion aims and broadens our reach in the right markets.”

Eugene Saveliev, Head of Gambling Products at Parimatch added: “We’ve been shifting toward being a more technology-focused company, broadening our horizons into the wider industry for some time and this deal is an extension of that drive.

“Relax’s technical excellence along with its variety of regionalised content has been a major highlight of our relationship so far, but I’m sure there are many more to come.”

Relax now offers its partners more than 1,500 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, recently celebrating “Casino Content Supplier” at the 2021 EGR Awards in February, as well as “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.

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Pascal Gaming signs Ronaldinho for football-themed crash and slot titles

Published

14 minutes ago

May 26, 2026

Wladimir P.

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First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.

Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.

The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.

The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.

“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.

Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.

The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250

Published

14 minutes ago

May 26, 2026

Wladimir P.

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The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.

Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.

The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.

According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.

“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”

“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”

The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

PokerStars Open Namur returns May 27 with €1m guaranteed Main Event

Published

14 minutes ago

May 26, 2026

Wladimir P.

pokerstars-open-namur-returns-may-27-with-e1m-guaranteed-main-event

Belgium stop at Circus Casino Resort Namur runs May 27–June 7 and adds PokerStars Live League points toward a €157,500 credit pool.

PokerStars will bring PokerStars Open Namur back to Circus Casino Resort Namur from May 27 to June 7, with the festival returning one day after the operator’s May 26 announcement.

The stop follows a 2025 edition PokerStars said was record-breaking for Belgium, including 1,571 entries in the Main Event and what it called the largest live tournament prize pool in Belgian poker history.

This year’s schedule is headlined by the €1,100 PokerStars Open Main Event, which carries a €1,000,000 guaranteed prize pool. Other listed highlights include the €400 PokerStars Open Cup (May 27-31), €3,300 Super High Roller (June 1-2), €2,200 High Roller (June 5-6), and €800 Mystery Bounty (June 6-7).

“Last year’s turnout reinforced Namur’s place as one of the most exciting live poker stops in Europe,” said Cedric Billot, Associate Director of Live Events Operations at PokerStars. “What makes the event special isn’t just the size of the fields, it’s the atmosphere around the entire festival.”

PokerStars also positioned Namur as a scoring stop in the PokerStars Live League, which awards points across High, Medium and Low leaderboard tiers. PokerStars said players are competing for a share of €157,500 in PokerStars LIVE event credit, with the top 30 players in each tier qualifying for a €100,000 freeroll at the first European Poker Tour festival of 2027.

The post PokerStars Open Namur returns May 27 with €1m guaranteed Main Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.