Latest News

Nomination committee of Better Collective proposes Therese Hillman as new board member

Published

5 years ago

March 29, 2021

Reading Time: 2 minutes

The nomination committee of Better Collective proposes that the 2021 Annual General Meeting elect Therese Hillman, former CEO of NetEnt, as new board member.

The nomination committee of Better Collective proposes that Therese Hillman is elected as new board member and also proposes the re-election of the following board members to the 2021 Annual General Meeting: Jens Bager (also to be re-elected as chairman of the board), Todd Dunlap, Klaus Holse, Leif Nørgaard and Petra von Rohr. Søren Jørgensen has decided not to seek re-election.

To complement the board, the nomination committee has actively sought a new member who has experience from the iGaming industry. The proposed new member has such a background, providing premium gaming solutions to online casino operators world wide. The committee finds that Therese Hillman is highly suited to the board of Better Collective.

Jens Bager, Chairman of the board, says: “I am very pleased that Therese Hillman has decided to seek election to Better Collective’s board of directors. Therese’s experience from the iGaming market is highly relevant for Better Collective. Therese will, among other, support the company in its ambitious strategy to continue consolidating the market and growing in new markets such as the fast growing US sports betting market. I would also like to thank Søren Jørgsensen for his outstanding efforts on the board since 2014. Søren has been instrumental in shaping the M&A strategy and building the inhouse knowledge that has led to 20 acquisitions so far. I am happy to note that Søren will take on a consultancy role to our two founders and major shareholders, CEO Jesper Søgaard and COO Christian Kirk Rasmussen, in their respective holding companies.”

Therese Hillman, a Swedish national born in 1980, was until recently Group CEO of NetEnt, a premium game supplier to online casino operators and listed on Nasdaq Stockholm. In this role, Therese has steered the company during a turnaround phase, in a time of changing regulation and market conditions, US market expansion, and a large acquisition of the fast growing competitor Red Tiger. Prior to joining NetEnt in 2017, Therese worked at Gymgrossisten.com for 10 years, where she was the CEO for 6 years and prior to that in the roles of COO and CFO. Gymgrossisten.com is a leading e-commerce sports nutrition company in the Nordics. Therese is a board member of Actic since 2018 and previously a board member of Unibet. Therese holds an M.Sc. in Accounting and Finance from Stockholm School of Economics with exchange terms at University of Virginia and University of North Georgia. Therese is considered independent in relation to Better Collective and its shareholders. Therese holds no Better Collective shares.

The Annual General Meeting will be held on April 26, 2021 at 2:00 p.m. CET. Further information can be found in the Notice of the AGM and the full proposal from the Nomination Committee which will be published before the end of March 2021.

Germany

PopOK Gaming signs strategic cooperation with Tipico for Germany

Published

43 minutes ago

May 25, 2026

Wladimir P.

popok-gaming-signs-strategic-cooperation-with-tipico-for-germany

Deal aims to expand Tipico’s casino content lineup with PopOK Gaming’s portfolio in one of Europe’s most regulated markets.

PopOK Gaming has announced a strategic cooperation with Tipico in Germany, with the companies planning to broaden Tipico’s casino content offering for players in the market.

The companies positioned the agreement as a move to expand PopOK Gaming’s reach in Germany while adding to Tipico’s portfolio. No launch timeline, game list, or commercial terms were disclosed.

Karen Gulkanyan, CEO of PopOK Gaming, said: “We don’t treat partnerships as boxes to tick. Working with Tipico is important to us because of who they are in the German market and the standards they operate by. Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.”

The announcement frames Germany as a highly structured and demanding gaming jurisdiction, with Tipico bringing local market experience and operational scale and PopOK Gaming supplying game development capabilities. The companies said the cooperation is intended to support further growth and partnerships across regulated European markets.

The post PopOK Gaming signs strategic cooperation with Tipico for Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

Published

2 hours ago

May 25, 2026

Wladimir P.

s8ul-streamer-payal-dhare-and-ownd!-launch-gamer-curated-fashion-capsule

S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETBY

BETBY Announces Strategic Partnership with Vibra Gaming

Published

4 hours ago

May 25, 2026

GamingAmericas.com

betby-announces-strategic-partnership-with-vibra-gaming

BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.

Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.

The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.

A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.

The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.

Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”

Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”

The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.