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Nomination committee of Better Collective proposes Therese Hillman as new board member

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The nomination committee of Better Collective proposes that the 2021 Annual General Meeting elect Therese Hillman, former CEO of NetEnt, as new board member.

The nomination committee of Better Collective proposes that Therese Hillman is elected as new board member and also proposes the re-election of the following board members to the 2021 Annual General Meeting: Jens Bager (also to be re-elected as chairman of the board), Todd Dunlap, Klaus Holse, Leif Nørgaard and Petra von Rohr. Søren Jørgensen has decided not to seek re-election.

To complement the board, the nomination committee has actively sought a new member who has experience from the iGaming industry. The proposed new member has such a background, providing premium gaming solutions to online casino operators world wide. The committee finds that Therese Hillman is highly suited to the board of Better Collective.

Jens Bager, Chairman of the board, says: “I am very pleased that Therese Hillman has decided to seek election to Better Collective’s board of directors. Therese’s experience from the iGaming market is highly relevant for Better Collective. Therese will, among other, support the company in its ambitious strategy to continue consolidating the market and growing in new markets such as the fast growing US sports betting market. I would also like to thank Søren Jørgsensen for his outstanding efforts on the board since 2014. Søren has been instrumental in shaping the M&A strategy and building the inhouse knowledge that has led to 20 acquisitions so far. I am happy to note that Søren will take on a consultancy role to our two founders and major shareholders, CEO Jesper Søgaard and COO Christian Kirk Rasmussen, in their respective holding companies.”

Therese Hillman, a Swedish national born in 1980, was until recently Group CEO of NetEnt, a premium game supplier to online casino operators and listed on Nasdaq Stockholm. In this role, Therese has steered the company during a turnaround phase, in a time of changing regulation and market conditions, US market expansion, and a large acquisition of the fast growing competitor Red Tiger. Prior to joining NetEnt in 2017, Therese worked at Gymgrossisten.com for 10 years, where she was the CEO for 6 years and prior to that in the roles of COO and CFO. Gymgrossisten.com is a leading e-commerce sports nutrition company in the Nordics. Therese is a board member of Actic since 2018 and previously a board member of Unibet. Therese holds an M.Sc. in Accounting and Finance from Stockholm School of Economics with exchange terms at University of Virginia and University of North Georgia. Therese is considered independent in relation to Better Collective and its shareholders. Therese holds no Better Collective shares.

The Annual General Meeting will be held on April 26, 2021 at 2:00 p.m. CET. Further information can be found in the Notice of the AGM and the full proposal from the Nomination Committee which will be published before the end of March 2021.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

Continue Reading

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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