Latest News
Superstar Acts Join Guild Esports’ First Online Gaming Festival
Super Stream Sunday is Guild’s mega 5 hour live event featuring some of the most exciting names in the gaming and entertainment industries
Catch Tom Grennan, Conor Maynard, Talia Mar, Yizzy and a stellar line-up of names on March 28th 5-10pm GMT on Twitch & YouTube
Guild Esports, the global esports organisation co-owned by David Beckham, is proud to announce an elite line-up to join its first Super Stream Sunday – taking place on the 28th March, 5-10PM GMT on Twitch & YouTube. Super Stream Sunday is Guild’s first online gaming festival – where headline names will compete alongside its roster of professional gamers and content creators.
Topping the lineup is Tom Grennan & Conor Maynard. Tom is fresh off the back of a first number one album, two singles in the UK top-40, and a string of sellout shows announced across the UK. Conor is a world-renowned performer, most recently seeing rapid success on YouTube and being granted a Diamond play button for 10 million subscribers.
The big question is – can they handle the heat of competitive gaming?
Self-confessed FIFA fanatic Tom will not only be testing his skills alongside the best in the business in Guild’s professional athlete Niklas Raseck, but he’ll also be competing with prince of grime Yizzy. Yizzy continued his rapid rise to fame last year with his aptly titled track ‘Grime’ with the critically acclaimed JME, and also made a track for Guild to mark the launch of its first lifestyle apparel line.
Meanwhile Conor will be battling it out for Rocket League bragging rights alongside leading streamers and entertainers Randolph & Nathan Dawe. Rapper Randolph is known for his passion for all things gaming, while Nathan most recently collaborated with Little Mix on the smash hit ‘No Time For Tears’.
They’re joined by the multi-talented Talia Mar, who will take part in the variety gaming segment of the show. An established singer, YouTuber & content creator, and rising streamer, few have seen the range of successes that Talia has. Alongside her will be rapper and cultural icon Big Zuu, who has recently taken his talents outside of the studio and into the kitchen with his first book launch and the hugely popular TV program ‘Big Zuu’s Big Eats’.
Hosting the variety session will be Guild’s very own Gee Nelly, leading streamer and content creator and founder of the Nelly Nation. Gee is best known for her variety gaming streams and interaction with her loyal followers. Also taking part in the session will be a host of other creators, including Harrie, SnowMixy & Niki Nihachu. Niki’s success in the scene has seen her gather nearly 1.5 million followers on Twitch.
Meeting them there will be leading entertainer and streamer Harry Pinero. Harry will have to keep up with Guild’s recently crowned #1 EU Fortnite Team as he tests his shooting aim in the Fortnite section.
The stream will be broken into hour long segments, each with a different host and guests.
Yizzy commented, “No one is doing things like Guild at the moment. They recognise how culture crosses over and comes together – from gaming, to music, to entertainment. I’m looking forward to testing my gaming skills against some of the best players in esports, and linking up with other talented performers”.
Danny Lopez, Director of Brand & Content at Guild added: “It’s been a dream of mine to create a festival style extravaganza that showcases all of Guild’s talent, and merges all aspects of youth culture; music, sport & entertainment. Super Stream Sunday brings that dream to life, enabling us to share entertainment with people from all different backgrounds & interests through the power of gaming”.
With something for everyone, Super Stream Sunday is an event you won’t want to miss! Come and drop in from 5pm GMT on March 28th at twitch.tv/guildesports
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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