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Relax Gaming partners with Vavada in distribution deal
Relax Gaming, the igaming aggregator and supplier of unique content has further consolidated its extensive European reach by agreeing to supply its content to Vavada Casino.
The online casino will enjoy access to Relax’s entire slot portfolio including huge hits Temple Tumble, Snake Arena, and Money Train 2 alongside recent releases Emerald’s Infinity Reels and Multiplier Odyssey.
Vavada also gains access to Relax’s extensive range of aggregated content, with popular titles from the likes of Fantasma Games, ReelPlay, and 4ThePlayer among the many third-party studio partner games available through the supplier’s Powered By Relax and Silver Bullet programmes.
The agreement is the latest commercial partnership for Relax as the company maintains the momentum of its rapid market expansion, significantly growing its client base with leading operators across global markets.
Commenting on the deal Daniel Eskola, Relax Gaming CCO, said: “Providing content for as many player segments within our regulated markets as possible is key to our growth plans this year and the deal with Vavada supports this perfectly.
“They’re a prominent brand within the regions they operate and it’s important for us to ensure our high-quality content is available to such partners.”
Max Petrovski, COO at Vavada, added: “Relax’s range of games is second to none and having them available to our players is a significant step in our own growth.
“The simplicity of dealing with Relax has been a delight and has made the process of remaining competitive in our marketplace that much easier.”
Dedicated to driving differentiation, Relax Gaming has an established reputation as one of the industry’s leading B2B suppliers, providing its partners with an award-winning portfolio of more than 1,500 online casino games.
As well as featuring headline slots from its in-house studios, Relax Gaming also offers a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
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aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Evoplay adds bet365 to its Brazil operator lineup
Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.
The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino aggregation
Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone
Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.
The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.
For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.
The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.
Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”
The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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