Canada
Pickswise and FanDuel agree exclusive March Madness partnership
Pickswise has today announced that it has agreed to a new marketing partnership with US sportsbook FanDuel. The partnership sees FanDuel become the exclusive sponsor of Pickswise content throughout March Madness.
Pickswise will be launching a pre-tournament betting show ‘Masters of the Madness’ featuring college basketball insider Jon Rothstein, former Detroit Mercy star Rashad Phillips who now specializes in College Basketball and NBA Draft prospect evaluation.
Following the conclusion of Selection Sunday, Pickswise has launched the ‘Hoops Betting Hour. A daily college basketball betting live stream on YouTube and podcast networks featuring ex-barstool content creator Jeff Nadu. On social media a new ‘Bet-along’ launches to engage sports betting fans throughout the tournament.
Finally, the agreement sees the launch of the ‘Pickswise Capper Contest’. A team of 10 experts, including eight special guests, will take part in a handicapping contest throughout March in which a winner takes all $10,000 cash prize. Those taking part in the Pickswise Capper Contest include Jon Rothstein (CBS), Rashad Phillips, Megan Nunez (@meganmakinmoney), Jeff Nadu, plus a lucky Pickswise user who will win a seat in the competition through a draw on the Pickswise website.
Speaking about the exciting agreement, Spotlight Sports Group Growth Director Jake Apperley discussed the opportunity to reach a wider audience for FanDuel.
‘’We’re delighted to partner with FanDuel Sportsbook throughout March Madness. We know how significant the coming weeks are for college basketball fans and sports bettors alike. We plan to offer the best coverage and free content to guide customers through the Madness. We’ve seen tremendous audience growth during the football season, and we look forward to further growth in the coming weeks.’’
Pickswise, part of Spotlight Sports Group, is the home of free sports picks, news and experts’ best bets.
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