Latest News

Star Sports goes live with LVision Betting & Animation widget

Published

5 years ago

March 15, 2021

Reading Time: 2 minutes

UK online bookmaker Star Sports has enhanced its sportsbook offering with the addition of LVision’s Betting & Animation Widget to accelerate customer turnover and player engagement levels.

Based on LVision’s proprietary AI algorithms and historical data, the product serves as a unique live match tracker by converting broadcasts into meaningful data and high-quality sports visualisations.

Initially launched with tennis, with other sports to come later this year, the AI-driven widget provides Star Sports customers with exciting second screen entertainment with real-time in-play odds, insights, and statistics and coverage across all matches including all professional players and tournaments. One customer registered session time and engagement level increase of 65%, while others have reported similar numbers.

Several LVision customers have seen session times and engagement levels increase by up to 65% from using the product.

The widget is also integrated with players’ bet slips offering sportsbooks instant bet stimulation and providing Star Sports’ valued customers with advanced betting tips associated with real-time markets and offers. It covers everything from players’ location and position to shots, serves, balls, patterns, win ratio and much more.

As part of the agreement, Star Sports will also benefit from LVision’s BetBooster insights which are integrated into the widget. BetBooster is a fully automated, data-driven service based on historical data, live incidents, and AI analysis, covering both pre-match and in-play across soccer, tennis and basketball and stands at an average of 20 million insights per year.

Launched as Star Racing in 1999 and rebranded in 2009 to reflect its wider portfolio of services, Star Sports has grown to become the UK’s leading luxury bookmaker with a comprehensive online offering.

LVision has struck deals with several high-profile brands since the beginning of 2021 including Rivalo, STS, EuropeBet and more.

Ido Lazar, Founder and CEO of LVision, said: “I’m really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market.

“I’m thrilled they have chosen to integrate our leading data-driven tennis product and I’m sure their valued customers will benefit from a unique betting experience that takes sport to new levels.”

Luke Tarr, Head of PR, Star Sports, said: “The tennis season got off to a great start with a very exciting Australian Open but, with the addition of LVision’s new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021.”

Africa

Playson launches online casino games in Nigeria via BetKing deal

Published

5 minutes ago

June 10, 2026

Wladimir P.

playson-launches-online-casino-games-in-nigeria-via-betking-deal

Playson has partnered with KingMakers to launch a selection of its online casino titles in Nigeria through the operator group’s sportsbook and gaming brand, BetKing.

Under the agreement, Playson will distribute a portfolio of games to BetKing players via the EveryMatrix aggregation platform. The supplier said the games have been rebuilt and optimised for African audiences.

First titles live include Coin Strike: Hold and Win, Energy Coins: Hold and Win, and Sevens & Fruits: 20 lines.

Conor Jenner, Senior Sales Manager at Playson, said: “Partnering with KingMakers is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation.

“BetKing has built a formidable reputation and loyal player base in Nigeria and beyond, making them an ideal partner for our content. We are particularly pleased to launch with a selection of games optimised specifically for African markets, ensuring players receive a highly engaging entertainment experience from day one.”

Nick Baker at KingMakers, said: “Playson’s portfolio features a strong mix of proven-performing content and engaging gameplay, making this partnership an excellent addition to our casino offering.

“We are committed to delivering first-class entertainment experiences for our players, and integrating games tailored for our markets supports that ambition while strengthening the quality of content available through BetKing.”

The post Playson launches online casino games in Nigeria via BetKing deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ariel Reem CEO at Games Valley

Games Valley adds Imagine Live content to its live casino aggregation platform

Published

5 minutes ago

June 10, 2026

Wladimir P.

games-valley-adds-imagine-live-content-to-its-live-casino-aggregation-platform

Deal brings Imagine Live’s 100+ active tables and multilingual studios in Armenia, Romania and Spain to operators via a single integration.

Games Valley has partnered with Imagine Live to expand its live dealer catalogue, adding the supplier’s live casino content to the Games Valley aggregation platform via a single integration.

Imagine Live operates live dealer studios in Armenia, Romania and Spain, and said it surpassed more than 100 active tables last year. The supplier also offers language-specific tables aimed at supporting localized live casino lobbies across markets.

Under the agreement, operators on Games Valley will be able to access Imagine Live’s live dealer titles, including classic table games and game show-style formats.

Ariel Reem, CEO at Games Valley, said: “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”

Nadiya Attard, CCO at Imagine Live, added: “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country’s fast-growing regulated market.”

The post Games Valley adds Imagine Live content to its live casino aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft releases Super Wildrix slot with expanding wilds and multiplier wheel

Published

1 hour ago

June 10, 2026

Wladimir P.

pg-soft-releases-super-wildrix-slot-with-expanding-wilds-and-multiplier-wheel

The 5×5 video slot includes an Ante Bet option and Feature Buy, with a stated maximum win of 20,000x.

PG Soft has released Super Wildrix, a new 5×5 video slot built around expanding wild symbols and multiplier mechanics.

The title’s core mechanic is the Wildrix symbol, which lands with a x2 multiplier and expands to fill an entire reel. According to the company, all wins are multiplied by the total sum of active Wildrix multipliers when one or more expanded Wildrix symbols appear on the reels. Wild & Wildrix symbols substitute for all other symbols except Scatter.

A Free Spins Feature triggers with three, four or five Scatter symbols, awarding 10, 15 or 20 free spins. PG Soft said a Multiplier Wheel spins at the start of each free spin to reveal a multiplier between x2 and x100. If expanded Wildrix symbols land during the feature, their x2 multipliers are further multiplied by the wheel’s value before wins are paid. The feature can also award three extra spins if two Scatter symbols hit during free spins, and it can be re-triggered.

The game includes an Ante Bet option that increases the wager by 10x and, PG Soft said, guarantees at least one Wildrix symbol on every spin and free spin. A Feature Buy option allows direct access to the Free Spins Feature. PG Soft listed the maximum win as 20,000x the bet.

PG Soft’s spokesperson commented: “Super Wildrix is a heroically bold slot, putting players right in the middle of the action. The Expanding Wildrix symbol with its multiplier mechanics makes for real moments of excitement and the Multiplier Wheel during Free Spins can lead to some truly spectacular wins. We are thrilled to release a title that combines engaging gameplay with a story that really pulls players in from the first spin.”

The post PG Soft releases Super Wildrix slot with expanding wilds and multiplier wheel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.