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Video Game Loot Boxes to Generate over $20 Billion in Revenue by 2025, but Tightening Legislation Will Slow Growth
A new report from Juniper Research has found that revenue generated from loot boxes used in video games will exceed $20 billion by 2025, up from an estimated $15 billion in 2020. However, growth, averaging 5% per year, will be slower than previous years, as consumers become fatigued with loot boxes and legislative constraints limiting the market.
Loot Boxes Legislative Scrutiny Increasing
The report, In-game Gambling & Loot Boxes: Legislation, Market Evolution & Forecasts 2021-2025 Report, expects more than 230 million gamers will buy loot boxes in 2025. Mobile gamers will make up the majority of these, as alternative forms of in-game monetisation, like battle passes and downloadable content packs, are less common in mobile gaming. Overall, we expect approximately 5% of gamers will buy loot boxes that year.
Juniper Research notes that legislation restricting loot boxes, by either classifying them as a form of gambling or banning them outright, will become more prevalent, particularly in Europe. This is leading several publishers to develop new ways of using loot boxes, ranging from ‘transparent’ loot boxes to changing how they are purchased, in order to bypass legislation.
‘Loot boxes in their traditional form are often considered exploitative; leading to increased legislative scrutiny,’ remarked research co-author Nick Hunt. ‘We expect to see game publishers react to this in future by changing loot box formats, in order to keep them compelling and outside the legal realms of gambling.’
Skins Gambling an Ongoing Feature
The report also found that skins gambling, where in-game items are wagered on games of chance or the outcome of eSports matches, will have total wagers worth $321 million in 2025; $100 million more than in 2020, but down from a market high in 2016, due largely to the majority of skins gambling sites being blocked in many countries. Juniper Research expects that gambling will continue until trading platforms prohibit these practices outright, rather than merely limiting them.
Whitepaper download: https://www.juniperresearch.com/document-library/white-papers/loot-boxes-levelling-up-for-new-legislation
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PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey
Season 3 runs weekly on PokerStars’ YouTube channel through June 14 and includes a $50,000 staked ‘Loose Cannon’ amateur spot.
PokerStars will launch a new run of PokerStars Big Game on Tour episodes on May 17, with Jason Koon, Shaun Deeb and Matt Berkey set to headline the line-up. The series will air on the PokerStars YouTube channel, with weekly episodes through June 14.
The cast for the new instalment also includes MMA fighter Sean O’Malley and high-stakes cash game player Randy ‘3Coin’ Sadler, according to the company. The episodes follow the Big Game format, featuring No Limit Hold’em cash game play.
PokerStars said the season’s ‘Loose Cannon’ will be Canadian operations manager Andy Taylor, who will be staked $50,000 and will keep any profit made at the table. The company described Taylor as running a property maintenance company and, with his wife, a non-for-profit organisation focused on supporting young athletes in Toronto.
A teaser for the new episodes aired during the livestream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, which featured Koon. PokerStars noted Koon “took home €1,000,000” from the event.
Release schedule: May 17 (Episode 1), May 24 (Episode 2), May 31 (Episode 3), June 7 (Episode 4), and June 14 (Episode 5).
The post PokerStars Big Game on Tour returns May 17 with Koon, Deeb and Berkey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour
Poker’s most thrilling televised cash game, PokerStars Big Game on Tour, will return on May 17 with a brand-new set of episodes featuring a stellar line-up headlined by PokerStars Ambassador and number three in the all-time poker money list Jason Koon, reigning two-time World Series of Poker Player of the Year Shaun Deeb, and American high-stakes poker pro and coach Matt Berkey.
MMA Fighter and poker enthusiast Sean O’Malley, and well-known high stakes cash game player and businessman Randy ‘3Coin’ Sadler complete the line-up, who will take to the felt against the ‘Loose Cannon’ to win big.
As always, each episode will showcase high stakes No Limit Hold’em cash game action in the beloved Big Game format, where one amateur player or ‘Loose Cannon’ is staked $50,000 and gets to keep any profit they make at the table.
Canadian Operations Manager Andy Taylor will shake up the felt as the ‘Loose Cannon’ hoping to beat the pros. Andy runs a property maintenance company as his main job and, alongside his wife, runs a non-for-profit organisation aimed at improving the skillset and mindset of young athletes across Toronto.
The teaser for the new Big Game episodes was aired during the live stream of the €100,000 High Rollers Invitational at PokerStars European Poker Tour (EPT) Monte Carlo, featuring Big Game player Jason Koon. Koon took home €1,000,000 after topping a field of some of the best in the world.
The first Big Game episode will air on PokerStars YouTube channel on May 17, with new episodes airing weekly and culminating on June 14.
- Sunday, May 17 – BGOT Season 3 Episode 1
- Sunday, May 24 – BGOT Season 3 Episode 2
- Sunday, May 31 – BGOT Season 3 Episode 3
- Sunday, June 7 – BGOT Season 3 Episode 4
- Sunday, June 14 – BGOT Season 3 Episode 5
The post Jason Koon, Shaun Deeb, and Matt Berkey Headline New Instalment of PokerStars Big Game on Tour appeared first on Americas iGaming & Sports Betting News.
Apple
IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
The Brazilian Institute for Responsible Gaming (IBJR) considers Apple’s decision to allow the distribution of regulated sports betting and online gaming applications on its Brazilian App Store a key milestone for the consolidation of a transparent and integrity-driven sector.
This measure strengthens regulation by making it easier for users to clearly identify operators that are duly authorized to operate in compliance with national rules.
Following Google’s decision, made less than a year ago, to authorize the distribution of sports betting apps on the Play Store in Brazil, this initiative acts as a powerful cybersecurity filter and helps protect consumers from the risks of the illegal market.
Since only operators licensed by the SPA are allowed to offer services to iOS users, the process of channeling traffic into the regulated environment is further strengthened.
However, for the measure to be fully effective, continuous enforcement is required, as several illegal apps can still be found on major platforms.

Data from Instituto Locomotiva, in partnership with LCA Consultoria, indicate that the illegal environment—much of it controlled by organized crime—moves around R$40 billion per year in Brazil and generates an estimated annual loss of R$10.8 billion in tax revenue.
In this context, actions that help distinguish legal operators from unauthorized ones are essential.
The presence of applications on both the Play Store and Apple Store reinforces the commitment to Responsible Gaming, as they integrate functionalities required by legislation and audited by the platforms.
These include strict age verification to prevent access by minors under 18, clear risk warnings related to gambling, and self-exclusion tools.
The post IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil appeared first on Americas iGaming & Sports Betting News.
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