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Video Game Loot Boxes to Generate over $20 Billion in Revenue by 2025, but Tightening Legislation Will Slow Growth

Published

5 years ago

March 10, 2021

Reading Time: 2 minutes

A new report from Juniper Research has found that revenue generated from loot boxes used in video games will exceed $20 billion by 2025, up from an estimated $15 billion in 2020. However, growth, averaging 5% per year, will be slower than previous years, as consumers become fatigued with loot boxes and legislative constraints limiting the market.

Loot Boxes Legislative Scrutiny Increasing

The report, In-game Gambling & Loot Boxes: Legislation, Market Evolution & Forecasts 2021-2025 Report, expects more than 230 million gamers will buy loot boxes in 2025. Mobile gamers will make up the majority of these, as alternative forms of in-game monetisation, like battle passes and downloadable content packs, are less common in mobile gaming. Overall, we expect approximately 5% of gamers will buy loot boxes that year.

Juniper Research notes that legislation restricting loot boxes, by either classifying them as a form of gambling or banning them outright, will become more prevalent, particularly in Europe. This is leading several publishers to develop new ways of using loot boxes, ranging from ‘transparent’ loot boxes to changing how they are purchased, in order to bypass legislation.

‘Loot boxes in their traditional form are often considered exploitative; leading to increased legislative scrutiny,’ remarked research co-author Nick Hunt. ‘We expect to see game publishers react to this in future by changing loot box formats, in order to keep them compelling and outside the legal realms of gambling.’

Skins Gambling an Ongoing Feature

The report also found that skins gambling, where in-game items are wagered on games of chance or the outcome of eSports matches, will have total wagers worth $321 million in 2025; $100 million more than in 2020, but down from a market high in 2016, due largely to the majority of skins gambling sites being blocked in many countries. Juniper Research expects that gambling will continue until trading platforms prohibit these practices outright, rather than merely limiting them.

Whitepaper download: https://www.juniperresearch.com/document-library/white-papers/loot-boxes-levelling-up-for-new-legislation

BVGroup

BVGroup community jackpot pays nearly £1m across 501 UK players

Published

8 minutes ago

June 30, 2026

Wladimir P.

bvgroup-community-jackpot-pays-nearly-1m-across-501-uk-players

BVGroup’s opt-in Epic Community Jackpot has paid out nearly £1 million to 501 customers across its UK iGaming brands, following a drop on June 30, 2026. ThrillTech, which supplied the jackpot technology, said the payout is the first UK “Community Jackpot” of its kind.

The main winner, playing on BetVictor’s online casino, received £488,035.59. BVGroup said 500 additional players across BetVictor, Heart Bingo, Smooth Spins, Betano, Parimatch and TalkSPORTBET each received £976.07 from the same prize pool.

According to the companies, the jackpot was configured to allocate 50% of the total prize to the main winner and distribute the remaining 50% across contributing players, using ThrillTech’s ThrillPots engine. Peter Mareš, Chief Technical Officer at ThrillTech, said: “This is the first community jackpot of its kind in the UK, enabling operators to reward hundreds or even thousands of players with a single jackpot instead of just one. Distributing these payouts at scale requires absolute precision. Our robust technology effortlessly handles the complex mathematics and has advanced protocols in place to ensure that all payouts are delivered exactly as intended.”

The companies also pointed to a previous payout on BetVictor’s “The Jackpots” product last month, when a single BVGroup player won £1,531,130, also powered by ThrillPots. Side bet, opt-in jackpot prize pools are player funded and sit on top of base casino games or sports wagering activity, with this implementation designed to distribute a single drop across a wider pool of contributors.

The post BVGroup community jackpot pays nearly £1m across 501 UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Booming Games renews Hollywoodbets Durban July activation partnership

Published

8 minutes ago

June 30, 2026

Wladimir P.

booming-games-renews-hollywoodbets-durban-july-activation-partnership

Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.

Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.

The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.

Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.

The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.

Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”

The post Booming Games renews Hollywoodbets Durban July activation partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BetMGM

Gaming Realms launches Marilyn Monroe Slingo with BetMGM

Published

8 minutes ago

June 30, 2026

Wladimir P.

gaming-realms-launches-marilyn-monroe-slingo-with-betmgm

Gaming Realms has partnered with BetMGM to launch Marilyn Monroe Slingo, an exclusive Slingo title for the operator. The companies announced the release on 30 June 2026.

According to Gaming Realms, the game combines its Slingo mechanic—blending slots-style reels with a bingo grid—with Marilyn Monroe-themed visuals tied to celebrations marking the centennial of the star’s birth.

Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.

“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”

Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”

The post Gaming Realms launches Marilyn Monroe Slingo with BetMGM appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.