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Video Game Loot Boxes to Generate over $20 Billion in Revenue by 2025, but Tightening Legislation Will Slow Growth

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A new report from Juniper Research has found that revenue generated from loot boxes used in video games will exceed $20 billion by 2025, up from an estimated $15 billion in 2020. However, growth, averaging 5% per year, will be slower than previous years, as consumers become fatigued with loot boxes and legislative constraints limiting the market.

Loot Boxes Legislative Scrutiny Increasing

The report, In-game Gambling & Loot Boxes: Legislation, Market Evolution & Forecasts 2021-2025 Report, expects more than 230 million gamers will buy loot boxes in 2025. Mobile gamers will make up the majority of these, as alternative forms of in-game monetisation, like battle passes and downloadable content packs, are less common in mobile gaming. Overall, we expect approximately 5% of gamers will buy loot boxes that year.

Juniper Research notes that legislation restricting loot boxes, by either classifying them as a form of gambling or banning them outright, will become more prevalent, particularly in Europe. This is leading several publishers to develop new ways of using loot boxes, ranging from ‘transparent’ loot boxes to changing how they are purchased, in order to bypass legislation.

‘Loot boxes in their traditional form are often considered exploitative; leading to increased legislative scrutiny,’ remarked research co-author Nick Hunt. ‘We expect to see game publishers react to this in future by changing loot box formats, in order to keep them compelling and outside the legal realms of gambling.’

Skins Gambling an Ongoing Feature

The report also found that skins gambling, where in-game items are wagered on games of chance or the outcome of eSports matches, will have total wagers worth $321 million in 2025; $100 million more than in 2020, but down from a market high in 2016, due largely to the majority of skins gambling sites being blocked in many countries. Juniper Research expects that gambling will continue until trading platforms prohibit these practices outright, rather than merely limiting them.

Whitepaper download: https://www.juniperresearch.com/document-library/white-papers/loot-boxes-levelling-up-for-new-legislation

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eSports

PUBG MOBILE confirms 31 teams for Esports Nations Cup 2026 in Riyadh

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124 countries and territories registered for selection; the 32nd “Solidarity” Wildcard slot is still to be confirmed.

PUBG MOBILE has confirmed 31 of the 32 national teams for PUBG MOBILE at the Esports Nations Cup 2026, scheduled for November 3-8 in Riyadh. The publisher said 124 countries and territories registered and submitted official rosters for the selection process. The event will play for a $1.32 million USD prize pool.

The confirmed lineup includes 14 teams advancing from nine regional qualifiers: Indonesia, Cambodia, Hong Kong, Kyrgyzstan, Uzbekistan, Jordan, KSA, France, Italy, Mexico, Colombia, Chile, Mauritania and Madagascar.

A further 12 teams are invited via ENC Rankings: Türkiye, Mongolia, Brazil, Pakistan, Myanmar, Vietnam, Thailand, Nepal, South Africa, United States, Ukraine and Argentina. Four Special Invite teams—China, South Korea, India and Japan—also join the Group Stage.

Two Wildcard slots are listed: Kuwait as the Host Region representative, and one “TBD (Solidarity)” team still to be confirmed. From November 3, teams will be split into four groups of eight for a round-robin Group Stage, with the top four from each group advancing to the Grand Finals.

The Esports Nations Cup was announced in August 2025 as a multi-title national-team competition, with future international iterations planned, according to the company. PUBG MOBILE also claimed it is the “#1 game title at the Esports Nations Cup in terms of participating countries and territories,” citing the 124 registered countries and territories for its selection process.

 

The post PUBG MOBILE confirms 31 teams for Esports Nations Cup 2026 in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

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Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

Published

on

tonybet-player-in-canada-claims-$20,000-cad-golden-world-cup-card-prize

Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.

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