Latest News
Pragmatic Play Expands Broadway Gaming Agreement With Slots Content
Pragmatic Play, a leading content provider to the gaming industry, has strengthened its ties with Broadway Gaming after taking its slots live with the operator.
Broadway Gaming, operator of one of the largest UK Bingo networks, will offer customers on all five of its bingo sites, including its flagship brand “Butlers Bingo”, Pragmatic Play’s impressive array of slot games.
To enhance cross-sell potential, Broadway Gaming’s brands will also offer Pragmatic Play mini-games in their website lobbies. Some of the games that players will soon see on the operator’s brands websites include the award-winning Wolf Gold, successful hits like Big Bass Bonanza and Chilli Heat, as well as newer releases such as Pyramid King.
Aside from slots, Broadway Gaming will also have access to the supplier’s Drops and Wins promotional tool, available through Pragmatic Play Enhance, as well as the Pragmatic Replay feature.
Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.
“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”
David Butler, CEO at Broadway Gaming, said: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.
“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino, Bingo and Virtual Sports games as part of its multi-product portfolio, available through one single API.
Powered by WPeMatico
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Bonusetu.com6 days agoFinland Sets Casino Gambling Risk Limits at 2% of Income, 4 Days, 2 Game Types
-
Compliance Updates5 days agoDutch Gambling Trade Association Sues Meta Over Illegal Gambling Ads
-
Acquisitions/Merger7 days agoSuper agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
-
30-0 Kongeserien6 days agoKongebonus launches 30-0 Kongeserien Eliteserien fantasy draft game
-
BetWarrior5 days agoKambi Group Extends its Partnership with BetWarrior
-
Latest News6 days agoPlay’n GO Releases its Latest Slot Game “Shark Feast”
-
Amusnet5 days agoAmusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking
-
Alex Baliukonis Game Producer at BGaming6 days agoBGaming releases Frenzy Clusters slot with expanding grid feature



