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PlayStar names Per Hellberg as CEO

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

PlayStar, the challenger online casino brand set to make its New Jersey market debut later this year, has named industry heavyweight Per Hellberg as Chief Executive Officer.

Hellberg is an industry veteran with unrivalled corporate experience and success who most recently served as the CEO of affiliate powerhouse Catena Media.

Prior to joining Catena Media, he served as CEO and Chairman of Readly, taking the business from start-up and putting it on the path to being listed on the NASDAQ Stockholm.

Hellberg’s industry experience is extensive; he joined Nordic Gaming Group (NordicBet) as Chief Marketing Officer in 2009 before being promoted to Chief Executive Officer just five months later.

Over the next three years the business grew significantly under his leadership before it was acquired by Betsson Group in 2012.

Hellberg will now spearhead PlayStar’s ambitious plans for the regulated US market, starting with its New Jersey debut with additional state launches planned for next year.

At the heart of PlayStar’s offering is the immersive experience that visitors receive each and every time they walk through the casino’s digital doors.

This will be achieved through personalisation, engagement and exemplary customer support that makes players feel like they are the star of the show at all times.

Per Hellberg, Chief Executive Officer of PlayStar, said: “I am delighted to join PlayStar as the team gets ready to launch into the New Jersey market later this year.

“In PlayStar I see a challenger brand that has what it takes, both in terms of product and management team, to become a major player in the US market as it continues to roll out.

“I also believe PlayStar presents a tremendous opportunity for investors looking to leverage the gigantic potential in the US market and I look forward to working closely with them as we grow the business.”

Adam Noble, Executive Vice President at PlayStar Casino, said: “It is a great time for Per to join PlayStar as we get ready to bring our concept to market and really start to build momentum behind the business.

“With Per’s expertise and experience in online gambling, his intimate knowledge of the affiliate space and of course corporate leadership, it’s the perfect time for Per to join and set the company up for success.”

GR8 Tech

LuckyStreak live dealer games go live on GR8 Tech platform

Published

14 minutes ago

April 29, 2026

Wladimir P.

luckystreak-live-dealer-games-go-live-on-gr8-tech-platform

Deal adds LuckyStreak’s Riga-streamed roulette, blackjack and baccarat to GR8 Tech’s Infinite Casino Aggregation and turnkey stack.

LuckyStreak has partnered with GR8 Tech to make its live dealer titles available to GR8 Tech’s casino operator clients worldwide. The integration delivers LuckyStreak content streamed from its studio in Riga through GR8 Tech’s Infinite Casino Aggregation and Turnkey solutions.

Under the agreement, operators can access LuckyStreak’s live dealer portfolio including Baccarat, European Roulette, Blackjack and Auto-Roulette. The supplier also highlighted recent releases Prestige Blackjack, Signature Auto-Roulette and Auto-Roulette Lounge.

GR8 Tech said the rollout targets demand for live dealer content across its operator base in MENA, LATAM, Africa, Europe and Asia, positioning the added content for competition in Tier 2 and Tier 3 markets where live casino performance can be a differentiator.

Rory Kimber, Commercial Director at LuckyStreak, said “Partnering with GR8 Tech is a significant step in expanding LuckyStreak’s global footprint. Their strong presence in emerging markets and operator-first approach make them an ideal partner for us. We’re excited to deliver our live casino content to a broader audience and support GR8 Tech’s clients with engaging, high-quality gaming experiences.”

Lusine Khudaverdyan, Head of Casino Business at GR8 Tech, said: “We’re excited about our partnership with LuckyStreak. It brings over 6,000 games into our platform through a single API, including live dealer titles streamed from their Riga studio. It’s exactly the kind of content depth our operators are looking for, and we’re making it easy to access.”

The post LuckyStreak live dealer games go live on GR8 Tech platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino

Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5

Published

12 hours ago

April 28, 2026

Wladimir P.

plaza-hotel-&-casino-adds-dj-exodus-to-free-cinco-de-mayo-party-on-may-5

Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.

Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.

The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.

The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.

Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.

More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.

More relevant data as follows:

Plaza Hotel & Casino Cinco de Mayo event page; https://www.plazahotelcasino.com/entertainment/cinco-de-mayo/ Primary source for event details, timing and location provided by the operator.
Plaza Hotel & Casino official website; https://www.plazahotelcasino.com/ Reference point for property information and related entertainment listings.

The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem

Published

12 hours ago

April 28, 2026

Wladimir P.

betconstruct-ai-sets-sbc-summit-malta-2026-stand-to-demo-igaming-ecosystem

Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.

BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.

The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.

For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.

On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”

BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”

More relevant data as follows:

SBC Summit Malta; https://sbcevents.com/sbc-summit-malta/ Official event page for dates, location, and exhibitor information.
BetConstruct; https://www.betconstruct.com/ Company site for product and platform background referenced in the announcement.
Malta Gaming Authority (MGA); https://www.mga.org.mt/ Primary regulator in Malta; useful context for readers tracking Malta-based iGaming activity.

The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.