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PlayStar names Per Hellberg as CEO

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

PlayStar, the challenger online casino brand set to make its New Jersey market debut later this year, has named industry heavyweight Per Hellberg as Chief Executive Officer.

Hellberg is an industry veteran with unrivalled corporate experience and success who most recently served as the CEO of affiliate powerhouse Catena Media.

Prior to joining Catena Media, he served as CEO and Chairman of Readly, taking the business from start-up and putting it on the path to being listed on the NASDAQ Stockholm.

Hellberg’s industry experience is extensive; he joined Nordic Gaming Group (NordicBet) as Chief Marketing Officer in 2009 before being promoted to Chief Executive Officer just five months later.

Over the next three years the business grew significantly under his leadership before it was acquired by Betsson Group in 2012.

Hellberg will now spearhead PlayStar’s ambitious plans for the regulated US market, starting with its New Jersey debut with additional state launches planned for next year.

At the heart of PlayStar’s offering is the immersive experience that visitors receive each and every time they walk through the casino’s digital doors.

This will be achieved through personalisation, engagement and exemplary customer support that makes players feel like they are the star of the show at all times.

Per Hellberg, Chief Executive Officer of PlayStar, said: “I am delighted to join PlayStar as the team gets ready to launch into the New Jersey market later this year.

“In PlayStar I see a challenger brand that has what it takes, both in terms of product and management team, to become a major player in the US market as it continues to roll out.

“I also believe PlayStar presents a tremendous opportunity for investors looking to leverage the gigantic potential in the US market and I look forward to working closely with them as we grow the business.”

Adam Noble, Executive Vice President at PlayStar Casino, said: “It is a great time for Per to join PlayStar as we get ready to bring our concept to market and really start to build momentum behind the business.

“With Per’s expertise and experience in online gambling, his intimate knowledge of the affiliate space and of course corporate leadership, it’s the perfect time for Per to join and set the company up for success.”

Gambling in the USA

StreamRollers names Top 100 casino influencers after Las Vegas awards gala

Published

31 minutes ago

May 5, 2026

GamingAmericas.com

streamrollers-names-top-100-casino-influencers-after-las-vegas-awards-gala

Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.

StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers listed its top 10 ranked influencers as:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed
and PokerMetarb.

The company said the full Top 100 list has been published on its Instagram account.

The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.

David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”

The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.

casino

StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards

Published

2 hours ago

May 5, 2026

Wladimir P.

streamrollers-names-2026-top-100-casino-influencers-after-sahara-las-vegas-awards

The inaugural StreamRollers Top 100 Casino Influencer Awards ran May 2, with former Nevada AG George Chanos presenting.

StreamRollers has published its 2026 Top 100 casino influencers following its first-ever Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas.

Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”

StreamRollers’ Top 10 ranked casino influencers for 2026 are:

Raja Richter (The Big Jackpot),
Vegas Matt,
Lady Luck HQ,
Brian Christopher Slots,
NG Slot,
D Lucky Experience,
Mr. Hand Pay,
Pompsie,
Xposed,
and PokerMetarb.

The company said the full Top 100 list is posted on its Instagram account.

StreamRollers positioned the awards as a marker for the “casino creator economy,” citing a global casino industry that “exceed[s] $540 billion annually” and claiming the ecosystem includes “up to 50,000 creators globally.”

David Wang, Founder of StreamRollers, said: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.” StreamRollers said the event was livestreamed on StreamRollers.com and that the platform is currently in beta, with an official launch planned.

The post StreamRollers names 2026 Top 100 casino influencers after Sahara Las Vegas awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cevro

Golden Whale and Cevro team up to advance AI-driven player interaction

Published

6 hours ago

May 5, 2026

Wladimir P.

golden-whale-and-cevro-team-up-to-advance-ai-driven-player-interaction

Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.

At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.

Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”

Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”

The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.