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eSports & Games Streaming to be Worth $3.6 Billion Globally by 2025, as Sponsorship Drives Future Growth

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A new study from Juniper Research has found that the global eSports and games streaming industry will be worth $3.5 billion by 2025; rising from $2.1 billion in 2021. This represents a growth of 70% over the next four years. eSports is the live streaming of games, often featuring professional gamers, and games streaming includes the streaming of gameplay content to audiences in a casual environment.

The new research, eSports & Games Streaming: Emerging Opportunities & Market Forecasts 2021-2025 Report, predicts that the market value will be driven by subscription spend to streaming platforms and advertising spend over streams. However, it urges stakeholders to invest in other revenue-generating areas, including broadcasting rights and live event ticket sales, and establish high-value sponsorship deals to maximise the market value of eSports in the future.

For more insights, download our free whitepaper: What to Expect from eSports in 2021 Whitepaper Download

eSports Requires Global Strategies

The research anticipates that there will be over 1 billion eSports and games viewers by 2025; growing from 800 million viewers by the end of 2021. This represents 1 in 9 of the global population. Whilst it forecasts that the Asia Pacific region will represent over 50% of these viewers by 2025, it identifies Latin America as a key region set for growth over the next four years.

By 2025, the research predicts that there will be over 130 million eSports and games streaming viewers in the region. In turn, report co-author Saidat Giwa-Osagie remarked: ‘Successful streaming platforms will be those that can cater for the differences in geographical regions, by including locally popular streamers and games titles into eSports events.

Rising viewership will create greater levels of competition between content streaming platforms, including Twitch and YouTube. In turn, these streaming platform providers must promote their content to new audiences. Aligning eSports events with other industries, such as the entertainment industry, will provide these streaming platforms with opportunities to attract new users.

Whitepaper Download: https://www.juniperresearch.com/document-library/white-papers/what-to-expect-from-esports-in-2021

eSports & Games Streaming research: https://www.juniperresearch.com/researchstore/content-digital-media/esports-games-streaming-research-report

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Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026

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Esportes Gaming Brasil (EGB) says all three of its brands—Esportes da Sorte, Onabet and Lottu—have been shortlisted for the Reclame Aqui Awards 2026, a Brazilian awards programme focused on corporate reputation and customer relationships. The group announced the nominations on Thursday 16th July.

EGB said it is the first time the three brands have been nominated simultaneously. Esportes da Sorte is shortlisted in the Ultra Sports Betting Operators (Mega Operations) category, while Onabet and Lottu are in the Sports Betting Operators (Mega Operations) category.

“Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency and personalised customer service to build long-term relationships based on trust,” said Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels at Esportes Gaming Brasil.

The company attributed the nominations to ongoing investment in customer service processes, technology integration, employee training and changes to the user journey across its brands. EGB also said it reduced average response time for human customer support from 30 minutes to two minutes.

Reclame Aqui Awards winners are decided by consumer voting, according to the company. Public voting for the 2026 edition is scheduled to run from 2 September to 5 November.

The post Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps goes live with bet365 in Alberta on regulated market day one

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Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.

Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.

The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.

Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).

The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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NODWIN Gaming names Teemu Koski CEO of its MENA unit

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NODWIN Gaming has appointed Teemu Koski as Chief Executive Officer of NODWIN Gaming MENA, effective 1 July 2026. The company said Koski will lead strategy, operations, business development and market expansion across the Middle East and North Africa.

Koski reports to Merlin Wiedeking, CEO of NODWIN Gaming International. NODWIN said Koski will also continue to oversee its global data monetization business alongside running the MENA operation.

Koski joined NODWIN Gaming in August 2025 as Chief Business Officer, MENA. In that role, the company said he helped expand its commercial footprint in the region through strategic partnerships, commercial growth initiatives and the development of NODWIN’s data business, working with publishers, media rights holders and technology partners.

Prior to NODWIN, Koski spent more than 15 years at Elisa Corporation, where he founded and led Elisa Esports, according to the company.

Teemu Koski, CEO, NODWIN Gaming MENA, said: “The MENA region is entering a defining period for gaming, esports and youth entertainment, and the opportunity ahead is enormous. Over the past year, I’ve had the chance to work with an incredible team and partners across the region, and that has only strengthened my belief in what we can build together.

As we look ahead, my focus is on growing a business that’s deeply rooted in the region while bringing together publishers, brands, creators, governments and technology partners to unlock new opportunities. Alongside leading our MENA business, I’m also looking forward to continuing our work around global data monetization and helping create even greater value across NODWIN’s international ecosystem.”

Merlin Wiedeking, CEO, NODWIN Gaming International, said: “One of the things that stands out about Teemu is his ability to build businesses through strong relationships and a deep understanding of the market. As NODWIN continues to grow across international markets, we’re focused on empowering local leadership that understands the people, the culture and the opportunities within each region. MENA is one of our most important growth markets, and I’m looking forward to working closely with Teemu as we deepen our presence, build new partnerships and create long-term value across the region.”

The post NODWIN Gaming names Teemu Koski CEO of its MENA unit appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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