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Pragmatic Play Appoints New VP of Strategy and Operations: Bhotesh Maheshwari

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Pragmatic Play, a leading content provider to the gaming industry, has appointed former Rank Digital Head of Gaming Product, Bhotesh Maheshwari, as its new Vice President of Commercial Strategy and Operations as the company looks to further cement its position as a top tier supplier in regulated markets.

His core responsibilities will include overseeing commercial operations and building closer product partnerships with leading operators across Europe while expanding Pragmatic Play’s footprint in newly regulated territories across the globe.

The 39-year-old will also head Pragmatic Play’s Gibraltar office which serves UK, German, Spanish and Portuguese operators with a team of three executives working to achieve the supplier’s goals in the region.

Maheshwari has a long history in the gaming industry, working for both top tier operators and suppliers during his 15-year career. Since starting out as a retail manager for William Hill in 2006, he has worked closely with product teams to deliver gaming propositions customised for local player bases across UK, Europe, Latin America, and Asia.

Having spent eight years in a variety of commercial and product roles in the land-based gaming space for William Hill and Inspired Gaming, he moved to Betfair in an online gaming role supporting its arcade product and built an in-house gaming proposition and the innovative timed jackpot offering.

He eventually joined the Rank Group in Gibraltar in 2016 heading casino revenue and product development for online brands Grosvenorcasinos.com and Meccabingo.com.

Julian Jarvis, Chief Executive Officer at Pragmatic Play, said: “We are thrilled to have Bhotesh join us, and look forward to his impressive industry experience benefiting our growing team.

“The projects he has previously been involved with and the impact they have had on development in his previous roles bode very well for his future with us.”

Bhotesh Maheshwari added: “I look forward to working closely with the founders and management team at Pragmatic Play which has established itself as a leading multi-product provider in our industry in a very short time.

“We have hugely exciting expansion plans within regulated regions and new product verticals and it’s fantastic to be embarking on this next phase of growth for the company.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

 

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TaDa to Participate in MAC Yerevan Summit

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TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.

With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.

In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.

Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.

This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.

Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.

Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.

“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”

The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy Announces New Strategic Partnership with Admiral Bet

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Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.

Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.

The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.

“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.

This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.

The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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